Harland David Sanders, the founder of KFC, had a turn for the better at the age of 66. Before that, he experienced many setbacks and failures, including the loss of his father, dropping out of school, marital problems and so on. However, at the age of 66, he opened a KFC fast food chain and finally succeeded. His inspirational story has also become an example for many people.
KFC is one of the multinational chain restaurants in the United States, and the second largest fast food and the largest fried chicken chain enterprise in the world. KFC was founded in 1952 by the founder Harland Sanders, and mainly sells high-calorie fast food such as fried chicken, hamburgers, French fries, mixed rice, egg tarts and soda.
China KFC belongs to Yum! Brands. China Holdings Limited ("Yum! China for short), the stock code is YUMC, which is Yum. Brand operators in Chinese mainland have the exclusive right to operate KFC brand in Chinese mainland.
Business philosophy
KFC's business philosophy is to constantly introduce new products, or repackage products sold in the past, aiming at people's early adopters' mentality, thus making profits.
KFC is divided into "high-priced restaurants" and "low-priced restaurants". The original price printed on all coupons is the price of "low-priced restaurant", and the price of each item of "high-priced restaurant" is about 10% higher than the original price.
KFC belongs to Yum! Brand. Delicious! Brands is the largest catering group in the world, with more than 33,000 chain stores and 840,000 employees in more than 65,438+000 countries and regions around the world.
Reference to the above content: Baidu Encyclopedia-KFC