Work before the restaurant opens:
First, set up a preparatory working group.
The functions of the hotel working group are: mainly responsible for the industrial and commercial registration before the opening of the enterprise, the formulation of work plan, the approval (catering) and decoration of engineering projects, the procurement of facilities and equipment, the recruitment and training of employees and managers, and the marketing of the hotel in the early stage. Prepare for the opening of the hotel.
Members of the hotel preparation working group: etc. Team leader:, deputy team leader:. The specific division of labor is as follows:
XX: Grasp the overall situation of the work. Focus on international hotel project quality management and restaurant project renovation project management.
XX assists XX in his work. And is mainly responsible for the industrial and commercial registration before the opening of the hotel, the formulation of work plan, the procurement of equipment and facilities, the recruitment and training of employees and managers, and the pre-marketing of the hotel.
Song X is specifically responsible for the recruitment, training and internship of employees and managers.
XX is specifically responsible for the procurement of equipment and facilities and the examination and approval of restaurant projects.
Xu xx is responsible for the pre-marketing of the hotel.
Luo X is responsible for enterprise registration and financial management.
Second, the specific arrangements for the work
(a), restaurant project design, approval and decoration
1, drawing design and decoration of entertainment projects
2. Project fund estimation
(2) Recruitment and training of managers and employees
Managers and employees are recruited separately. Manage people first, then employees.
1, manage recruitment
2. Staff recruitment
1 & gt； , recruitment positions and number of people:
2> recruitment time: March 15 to March 18.
3> training time: April 1 to July 15.
4>, specific arrangements for staff training:
(3), equipment and facilities procurement and capital plan
(4) Pre-marketing of hotels
The quality of hotel pre-marketing directly affects the opening and future business development of the hotel. The pre-marketing work of hotels is generally divided into the following aspects:
1, corporate image planning of hotel CI
/kloc-determine an advertising company to design the CI corporate image before April 0/5, and the design will be finalized before May 0/5.
2, publicity printed matter and form production
According to the CI corporate image design standard of the hotel, the hotel brochure is designed, produced and printed after the hotel construction is completed. It will be completed within one month of opening and put into all business outlets.
According to the CI corporate image design standard of the hotel, the design of the hotel operation table began in May, and the printing was completed and put in place before June.
3, VIP card and consumption card production
The hotel sets up VIP cards and consumption cards according to the needs of guests. VIP card is mainly used as a guest discount certificate, which is distributed to hotel agreement units and permanent guests. Consumer cards are sold to customers as prepaid credit card vouchers. The above two cards will complete the formulation of preferential policies and sample design before May, and the production work will be completed before June.
4. Advertise and organize customers.
To prepare for the opening of the hotel, the basic marketing work of the hotel should be done in the front. On the one hand, we should make full use of news, cross-street banners, printed promotional materials, newspapers and other forms to do a good job in publicity and marketing before the opening of the hotel. On the other hand, hotel marketers go deep into organs, departments, enterprises and institutions, private enterprises and social organizations, and tourism intermediaries to organize tourists.
1 & gt； , advertising:
Tv advertisement: a. job advertisement: the hotel uses the opportunity of TV job advertisement to do some pre-publicity work for the hotel. Hotel opening advertisement: advertise in Quzhou TV station one month before the hotel opening. Formally, you can use TV series on demand or direct advertising. And asked the TV station to do TV interviews.
2> newspaper advertisement: make a full-page congratulatory advertisement when the hotel opens.
3> Cross-street banner publicity: 30 banner advertisements were hung on the main streets of the city 10 days before the opening of the hotel.
4> Hotel brochure: Make 10000 hotel brochures and deliver them to the newspaper.
5> Tourist source organization: Hotel marketing personnel visit institutions, enterprises, institutions and large private enterprises in pieces, sign consumption agreements, handle VIP cards and sell consumption cards. At the same time, the general managers of local and foreign travel agencies are invited to conduct business negotiations.