Generally, the charges for WeChat's operation are not expensive for several thousand months, and it is operated in WeChat official account, including the promotion of WeChat official account and products. The positioning of the operating content of WeChat public platform should be combined with the characteristics of enterprises and products, and we should think from the user's point of view. We should not only push the content of our own enterprises and products. WeChat public platform, like WeChat, serves users. Only when users get what they want from your WeChat, will they always pay attention to you and become friends with you. It will be much easier for you to operate WeChat in WeChat official account in the future, and the content you operate on WeChat WeChat official account must be valuable, because users come from your content. The services provided by WeChat official account are as follows:

1. Account registration and authentication

Apply for the corresponding account according to the customer's requirements and complete the WeChat authentication

2. Optimize the WeChat WeChat official account

After registering the account, WeChat official account should be improved, including the introduction of functions, the design of avatar and QR code, the setting of the first attention reply, and the design of the customized menu bar at the bottom of WeChat WeChat official account.

Third, WeChat official account graphic push

This needs to be improved regularly, depending on the company's business content. WeChat official account can push eight articles at a time, the subscription number can be pushed once a day, and the service number can only be pushed four times a month. Everyone must understand this. Xiaobian often encounters this situation and often has to explain it for a long time in the face of different customers. It doesn't mean that it's ok to hand over WeChat official account to others for operation, and you should know the relevant knowledge in advance.

Fourth, the secondary development of WeChat

In order to use WeChat for marketing, some companies usually choose to make micro-official website, micro-mall and other functions. Micro-official website is equivalent to a small website, which is used on the WeChat side of mobile phones, mainly to better show the company to users; Micro Mall is a mall in WeChat, where functions such as website shopping can be realized. These functions, which can't usually be realized on WeChat, need the secondary development of WeChat.

v. other contents

wechat's proxy operation also includes wechat voting activity planning, wechat regular content activity planning (1 times/month), fan data analysis, reading data analysis and wechat circle of friends promotion.

the agency operation of wechat is a very complicated and professional job. It usually looks simple but it is difficult to do. The success of those big V's in WeChat official account is due to a lot of hard work, especially the hard work. It is suggested that we can find Huijubao platform, where they can help customers solve the problem of WeChat official account's lack of positioning, theme, manpower shortage and ineffectiveness. A friend's company has done it before, and the effect is quite good. Fans have gone up.