"The God of Fortune to" wine on the market, that is, attracted the attention of industry experts and dealers, which in the operation of the increasingly rational today, it is an uncommon situation.
Inherent trust
"God of Fortune" and "God of Fortune" have been evaluated by authoritative organizations as one of the liquor brands with the most market potential in China, and also one of the brands with the most profound cultural influence. It can be said that on the ten million square kilometers of land in China, including Hong Kong, Macao and Taiwan, the God of Fortune is honored everywhere and welcomed in every home. With such an influential brand, its market performance is worth looking forward to, its determination to operate long-term products can be affirmed, and its product value can be easily recognized.
Clear product positioning and mature sales model
Before the launch of the God of Fortune, the company organized experts, media, planning companies, dealer representatives to participate in the new product launch seminar. The product was finally positioned as a universal consumption product, with the price covering the mainstream price of the circulation and catering channels. In the circulation market, it focuses on boxed wines with a retail price of 10 to 20 yuan, and in the catering terminal, it focuses on boxed wines with a selling price of 88 yuan and 168 yuan.
Currently, most dealers tend to favor price operation and weaken channel operation, which also leads to dealers' over-dependence on the enterprise or market, and insufficient independent operation ability and anti-risk ability. Caixin Liquor has prepared several gifts for dealers. First, management training, the enterprise special courtesy of industry experts to lead the training department for Caixin Liquor dealers for systematic training, so that they can fundamentally improve their own management level, so as to solve the development of bottlenecks, and Caixin Liquor *** with the realization of long-term high-speed, healthy and stable development; Second, business training, commissioned by the industry authority of the dealer's business team to carry out systematic training from the laying of goods, promotions, maintenance and so on to comprehensively improve the business of the business, Promotions, maintenance and so on to enhance the business capacity of business personnel, to build a strong team for dealers; three is with the East will be and dealers joint **** with the market operation of the implementation of the program, do the market chapter; four is to let the dealers, the regional exclusive agent, to maintain the high profitability of the product.
Outstanding brand selling points, strong sales force
The God of Fortune! Good luck! The God of Fortune wine conveys the wish of families to welcome the God of Fortune and good fortune. In the family, the God of Fortune gives the best wishes to the dear family; in the unit, the God of Fortune gives the most sincere wishes to the close colleagues; in the banquet, the God of Fortune gives the most noble respect to the honorable guests and friends.