Convenience store: it is a retail format with self-selected sales as the main format, selling small-capacity emergency food, daily necessities and high-quality services provided by providers, with the main purpose of meeting the convenience needs of customers.

Business circle: refers to the area where a store can attract customers. Different retail business formats have different business circles, and the same business format is different in different regions.

Business circle formats can be divided into the following categories:

1, business circle. The business circle is characterized by a large business circle, a large floating population, and excitement, and various shops are concentrated in this area. Their consumption habits are fast, popular, entertaining, impulsive buying and high consumption.

2. Residential area. The consumption habits of residential areas are stable, convenient and high consumption level.

3. In the cultural and educational areas, the consumption habits are mainly students, the consumption amount is generally not high, and the purchase rate of snack food and cultural and educational supplies is high.

4. Office area. Its consumption habit is convenience and high consumption level.

? 5. Mixed zone. Its consumption habits are diversified.