The promotion of new dishes can be roughly divided into three steps:

1. Packaging: First, we should ask professionals to take photos of new dishes, make them into posters and put them in a conspicuous place at the door of the store. Nowadays, cooking also pays attention to culture. We can attach the origin of dishes or short stories about them.

2. Online promotion: At present, there are many food bloggers on the Internet, so you can invite them to try and promote them, or you can promote them on our WeChat WeChat official account, or insert advertisements on the short video app.

3. offline promotion: wall advertisements can be made outside shopping malls, posters can be placed in subway stations with large traffic, service personnel can focus on promoting new dishes in meals, or divide them into small portions for customers who come to eat to try.

That's my opinion on promoting new dishes, and I hope it can help you. Thank you.

Based on years of experience in catering management:

1. Post a display map to promote new dishes in an eye-catching position in the store.

2. Train all staff on the floor to master the characteristics, taste and basic ingredients of new dishes, and ask them to actively recommend them to new and old customers.

3. Make a marketing plan for new dishes, and implement it on the ground.

online and offline combination, if there are WeChat official account, Tik Tok, headline number, etc., you can make full use of it. First, you can promote a wave on it. If you are offline, you can do activities, for example, when you first launch it, you can enjoy half-price priority for members, or you can enjoy several discounts when you order this dish when you enter the store. If it is not a big dish, you can put a small dish on it for users to try and tell customers that it is a newly launched product. If a restaurant is not a chain store, the promotion around it is very important, not only to retain old customers and create a good reputation, but also to think of some points to attract new customers.

You should make full use of the online platform. So many food websites actually welcome restaurants to actively introduce their new dishes and specialties. As long as you stick to these platforms and find more websites to post, you will naturally see more people, and this will save a lot of money.

For example, many restaurants in Kunming introduce themselves on websites such as Yunnan Food Network.