In the past month, I have been intermittently involved in the strangest business under Amazon: Amazon Mechanical Turk. The important idea it represents-everything related to Amazon CEO Jeff Bezos contains important ideas-is to automate countless trivial mental tasks that computers can't complete. IBM's Watson robot can't do these things. ("Amazon Turkish Robot" is a crowdsourcing network bazaar, which enables computer programmers to call human intelligence to perform tasks that computers are not qualified for at present. -translation)