Yes, as long as the regulatory mechanism is good it can be completely guaranteed. In the airport catering stores in the main food menu, a chopped pepper and preserved meat fried rice 28 yuan, brisket rice 10 yuan, everywhere you can see 1.5 yuan a bottle of mineral water, 3.5 yuan a bucket of noodles, these are whether to refresh your impression of "sky-high" airport catering?
At present, Hunan Changsha Huanghua airport catering has basically implemented "the same city, the same quality, the same price" initiative, take the cheap route. Experts say this is worthwhile for other airports to learn from. Airport catering to achieve affordable, the need for airport operators to change the management of ideas, and actively guide, so that the airport catering stores and urban areas with the same brand and the same level of stores to truly realize the "same quality and price.
48 yuan a bowl of beef noodles, 68 yuan a cover rice ...... airport catering has always been in a condescending position to face ordinary consumers. However, in recent times, Huanghua Airport's food and beverage prices have become affordable, with 3.5 yuan of instant noodles, 10 yuan of lo mein rice, and 28 yuan of beef noodle, becoming the norm.
It is understood that the Huanghua airport catering has basically implemented the "same price in the same city" initiative, take the affordable route. With the change of the traffic pattern of transportation, aircraft into the era of civilian, airport catering to affordable is also the trend.
Not only Huanghua Airport, in Chongqing Jiangbei T3 Terminal Comprehensive Transportation Hub Building has a special restaurant, due to the cheap price, good taste, passengers praised. The restaurant is about 1,000 square meters and spends around 10 yuan. It can be said that 10 yuan can be full.
Has been the airport's high-priced food and beverage repeatedly criticized by consumers. An airport catering restaurant owner said that in the past, due to the airport site, logistics, labor and other reasons, resulting in production costs than the city, so the product pricing is naturally higher. According to the person in charge of a fast-food chain, the front rent of an ordinary store accounts for 15%-20% of the overall operating costs, while the airport store rent accounted for an average of more than 30%, to address the cost of living and traveling staff is also higher than the city. Furthermore, doing food and beverage at the airport is not very competitive and the elimination rate is not high. Airport location is more remote, often surrounded by no integrated business district, business once the first opportunity to seize, even if the quality of service is not good, expensive, the public does not have much choice. "Coupled with the attendance situation, many food and beverage operators have a feeling that the price is high, the people will be less; once the people are less, the price can not go down, as if the formation of a strange circle."
In this regard, Yin Yuanyuan, associate dean of Hunan Business School's School of Economics and Trade, analyzed that airport restaurants have higher opening costs and operating costs than restaurants in ordinary business districts. "In addition to the cost of rent, the logistics cost of opening an airport store is also relatively high, on the one hand, because most airports are located in the outskirts of the city, the distribution distance is longer; on the other hand, for security considerations, many commodities have to be unloaded off-site, and then rely on manpower to haul or carry them to the store in the terminal."