when catering brands display the data value of "commercial space", and when AI technology empowerment and matching operation scheme run through the whole process of online and offline operation, the charm of commercial space service design will undoubtedly be revealed in the rejuvenation and growth of catering brands.
With the increasing number of chain stores, the demand for store management is getting stronger and stronger, and the traditional supervised store patrol management can no longer meet the demand of refined management. In the Internet age, with the rapid development and upgrade of information technology, various store patrol management systems and software have been developed to help chain stores patrol stores efficiently and promote refined and digital management upgrade. For example, the SDP and spatial data platform can provide these solutions:
1. Marketing acquisition: the brand headquarters uniformly controls the operation of the store display screen, and the materials are delivered with one click, which improves the publicity efficiency of the store and reduces the management cost of product promotion content release.
second, passenger flow analysis: accurately analyze the multi-dimensional passenger flow data such as entering and leaving, passing through stores, flow direction and hot spots, so as to help managers quickly locate the passenger flow problems in stores and take marketing measures in time.
3. Stay in private domain: Spatial data platform SDP+Weiyi Marketing Cloud WMC provides panoramic member portraits and online contacts, realizing automated marketing for thousands of people and guiding customers to shop again.
fourth, inspection and supervision: on-site inspection, video inspection, AI automatic inspection, which can be initiated anytime and anywhere, strictly monitored all day, and more flexible inspection methods can help brands effectively supervise the operation of stores and greatly reduce the cost of inspection. fifth, business resumption: based on a powerful analysis platform, it provides multi-dimensional visual business analysis data to help brands accurately grasp the actual operation of each store and make timely business adjustments and improvements.