With the improvement of people's own quality, reporting is no stranger to us and has become a new industry. Are you still at a loss about writing the report? The following is the construction industry research report (encyclopedia) I compiled for you, hoping to help you.

Architectural design industry is one of the important links of construction projects. However, due to the small proportion of investment in the design stage in the whole project investment and the past of the golden age of construction industry, the market situation has deteriorated greatly in recent years. As a graduate student majoring in architectural design, I went deep into the front line of Shanghai design units, experienced personally, contacted colleagues from various design institutes and got first-hand data. At present, there are several problems in architectural design units.

First, the design fee payment is slow.

The design cost is relatively low, and now residential projects usually adopt the general contracting management mode, with a long contract period. Due to the low status of design units, some normal and reasonable design cost nodes are usually unable to meet. Take a well-known private design company (30 people) in Shanghai as an example. The total design contract for 20xx years is about 25 million RMB, but less than 5 million RMB has actually been put in place. Apart from staff salaries and company travel expenses, it can only be said that it is barely maintained. What's more, the design fee payment is less than110 of the total contract price in the whole year. The living space of small private enterprises is very narrow.

Second, the intensity of overtime work is high.

In 20xx, the enthusiasm of real estate enterprises for land acquisition has not diminished, and the design industry is also thriving. Catch up with the progress, chase the output value and fight for service, which leads to overtime work becoming a common occurrence. In just a few months, there have been many deaths of young designers working overtime in Shanghai, and the architectural design industry has gradually refined from the previous fiery to the present. It has spawned a large number of employees to change careers or return to second-tier cities to continue to engage in this industry. According to the well-known WeChat official account "80 Architecture", in the rapidly changing construction market, school education has been seriously derailed. Five years of general education and master's education have brought helplessness to various specific designs after graduation. The design mode of high input and low output has caused almost everyone to want to change careers, but few have succeeded. In the design institute, there are many masters in their thirties and forties, and chief engineers who need to work overtime day and night in the design institute.

Third, the pain in the transition period.

In 20xx, the employment rate of architecture department dropped sharply from ordinary schools to old eight schools, and from undergraduate to graduate students. Many schools even fell below 50%, and the aura of returning from studying abroad gradually dimmed, sometimes even unpopular. From design institutes to developers, they are more willing to choose suitable talents from a pragmatic perspective. Compared with some flashy academic qualifications, they have more internship experience, lower salary requirements and stronger overtime ability, which has become the focus of enterprises' consideration. Compared with designers with working experience, fresh graduates often have no advantage. It can be said that the supply-side reform of the architectural design industry is imminent. The extensive development of real estate in China has formed a large-scale development model of large real estate companies. Hundreds of thousands of residential development models have reduced the design requirements, and the modular and standardized design of large-scale housing enterprises has also reduced the design difficulty. It should be noted that although China real estate has maintained a certain growth, the demand for design is decreasing.

Today, the production capacity of the architectural design industry has reached saturation. Many companies often participate in the bidding of a project, and in order to improve their competitive advantage, the design fee has to be lowered again and again. Although the design company is still working overtime at full capacity, its income is declining. In order to maintain profits and control costs, the income of architects has dropped to a very low level in society. Fierce competition has led to the destruction of industry rules. In order to get the project, it is normal to provide the preliminary design and more design schemes for free. Some people think that this is the transformation from architectural design industry to service industry, but this kind of service often gains the embarrassment and helplessness of Party A's default in design fees.

It may be difficult to give a unified answer to how many architectural design enterprises and architects China needs. But at present, this figure has exceeded the demand. Today, nearly 10,000 architecture graduates still enter the society every year. If it is not controlled, the future employment problem will be more severe. Enterprises can get away with salary cuts and layoffs, and it is those students who study hard at the cold window who are injured.

15 is an important turning point in the architectural design industry, and the real estate fever has suddenly cooled down. However, as a downstream industry, the design industry is clouded for a time, and "pay cuts and layoffs" abound. Then 16, the upstream developers accelerated their concentration, and the design institute began to get busy again. However, once bitten, twice shy, most design companies dare not over-expand easily, fearing the sustainability of the follow-up market. The low tide of two years has caused the lack of architects, and many architectural design companies have experienced the phenomenon of "difficult employment". "Difficult employment" is only an illusion, and the essence is still that architectural design is gradually declining as a sunset industry. If you really love and want to continue to carry the banner of design, it is necessary for architects to study the following three points:

1, green building;

2.BIM design and construction integration;

3. Strengthen the personal characteristics of architects.

Fourth, the current development direction of design units

At present, the development of domestic construction market is slowing down, the competition in architectural design market is becoming increasingly fierce, and the internal conditions of domestic design enterprises are becoming more and more mature. The mode of seeking strong alliance and rapid accumulation of resources through financial means such as listing and mergers and acquisitions has been widely concerned. Capital operation can bring rapid scale expansion and organizational complexity, but it puts forward severe requirements for enterprise management. How to ensure the orderly management, maintain vitality and improve efficiency of M&A enterprises has become a problem that operators must face, and it is necessary to innovate the traditional management mode of design enterprises.

First of all, it is to build an open platform. As far as the experience of western market development is concerned, the mature architectural design industry is a pyramid-shaped ecosystem, and the top artist studio is good at personalized creativity and leads the design style of the whole design industry; The middle and lower part of the pyramid is composed of commercial design companies.

Large-scale design enterprises are responsible for providing more functional and high-performance urban background buildings to the society, with excellent technology, which can meet the needs of the vast majority of the public. The whole ecosystem is top-down, meeting different social needs and achieving a good balance. In addition, there are many professional firms that can have advantages in a certain technical project. Second, service thinking innovation: client solutions. Design enterprises should change from directly facing the market to directly facing customers. The information technology conditions in the era of big data make it possible to face customers directly. The products of traditional design industry include design drawings, design instructions and other materials. In the era of Internet economy, the design industry should take the initiative to change from B2B to B2C, from design service providers to resource integrators, and directly face the end users. Extending the service tentacles of modern design enterprises to users is a change of management thinking, which will reshape the industry pattern, strengthen the leading position of design enterprises, fundamentally change the industry weakness that the final completion effect of projects is subject to the standards of construction enterprises, realize the control of the whole life cycle of buildings, and further enhance the social influence and contribution of the whole industry.

Finally, the marketing of architectural design enterprises should break through professional barriers and enter the public eye. After the dominant market has gradually become a buyer's market, they should pay attention to the guidance of marketing, and constantly establish their own brand image through product value promotion and architectural aesthetics indoctrination. Architecture has the dual characteristics of products and works of art, so architectural design enterprises need to carry out multi-dimensional marketing in aesthetics, values and technology, constantly cultivate users' cognition and understanding of brands, enhance brand reputation, and promote the development of architectural design industry on a broader level.

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