You can go to Baidu, 360 and other search engines to search for keywords of potential customer groups, or search for customers' names. For example, search for * * food, * * catering, etc. There will be many platforms coming out, so go in and look for them slowly. Don't stick to a search engine, the same keyword will have different results in different search engines.
1.2, Telemarketing-Online Customer Finding-Map
Geographically, you can go to Baidu map, Gaode map, Tencent map and other search engines to search for keywords of potential customer groups or search for customers' names. For example, search for * * food, * * catering, etc.
1.3, telemarketing-finding customers online-public comment/meituan/hungry?
? In terms of geographical scope, you can use public comments, beautiful groups, hungry, etc. Search for keywords of potential customer groups, or search for customer names, etc. For example, search for * * food, * * catering, etc.
1.4, telemarketing-finding customers online-classified information network/yellow pages
? You can post some information on the classified information network, such as Jiji.com and 58 Tongcheng.com. When posting, the website will recommend some relevant supply and demand information, and you can also click in to check the details. You can also go to forums, communities and other places where potential customers are located. There should be many such industry forums and communities, which need to have a certain understanding of the enterprise industry.
? Yellow pages 88:
? New enterprise directory:
? Enterprise check, eye check, love enterprise check, happy treasure, Bai Ying.
1.6, telemarketing-finding customers online-recruitment website /app
? By searching for positions such as "* * Application Engineer", "R&D Engineer" and "Sales Manager", you can trace back to the business owner who posted the corresponding positions.
? Worry-free future: www.5 1job.com
? Zhaopin: www.zhaopin.com
? BOSS Direct Employment Network: www.zhipin.com
? Hunting: www.liepin.com
? Mi Dou? |? Part-time cat
1.7, Telemarketing-Online Customer Finding-Business Social APP
Register your information on various business social apps, and then pay attention to people in the industry, especially "Chairman/General Manager/Purchasing Manager/Director of R&D".
Pulse? | Ren Maitong? | Red Rabbit | Look at it |? Chatting with LinkedIn
1.8, telemarketing-find customers online-enter the circle or build your own circle.
Search to join the industry QQ group: such as-* * catering, * * food, etc. Build your own QQ group and raise a group. Search to join the address book of industry group friends: for example,-* * catering, * * food, etc. Create your own group friend address book and keep the number.
1.9, telemarketing-finding customers online-double micro-shake+headline
Wechat WeChat official account, check enterprise information and contact information.
Wechat group joins the group, adds friends in the group, keeps in touch for a long time, and gradually becomes friends.
Weibo: Search the name of the enterprise, and check the private letters of the person in charge or key figures of the enterprise.
Tik Tok/ A auto Hurry Up/Little Red Book/YY-Pay attention to hot accounts in the industry.
Headline/Zhihu-Pay attention to industry hot accounts
2. 1, telemarketing-offline customers-industry exhibitions
Offline exhibition is a way to get the contact information of enterprises. If there are often large-scale exhibitions in your area, you may wish to scan a wave of business cards and send your own business cards while looking for the contact information of the target enterprises. It would be better if you participate in the exhibition in the name of the company, and you can have a good opportunity to contact other exhibitors.
National Sugar and Liquor Trade Fair (Chengdu)? | International Hotel and Catering Expo (Shanghai) | World Food Expo (Shenzhen) |? International Food and Beverage Exhibition (Shanghai)
International Food and Catering Expo (Changsha) |? International Import Expo (Shanghai) |? Meat Research Association (Beijing) | International Meat Industry Exhibition (Qingdao) |? Food additives and ingredients exhibition (Shanghai)
Zanthoxylum bungeanum convention (Dalian/Shenyang/Harbin) |? Food E-commerce Festival (Wuhan) |? International Baking Exhibition (Shanghai) |? Fishery Expo/Aquaculture Exhibition (Qingdao) |? Frozen Food/Catering Ingredients Festival (Zhengzhou) |? Food Expo (Jinan) |? ......
2.2, telemarketing-offline to find customers-industry associations
Trade associations are also places where enterprise information gathers. There are many organizations, such as trade associations and regional associations. You can get in touch with the organizers of the associations.
Food Science and Technology Society | China Cuisine Association and its Special Committee | China Food Association and its Special Committee | Food Industry Association |? Local association
2.3, telemarketing-offline to find customers-newspapers/magazines/periodicals
Find customers through newspaper channels, such as commercial newspapers/magazines/periodicals, and some recruitment newspapers. Some companies will introduce their company information completely when recruiting new people, and their telephone numbers will definitely be more accurate. Telephone salesmen can also analyze the development of enterprises through the recruitment information of competitors, and also know which customer groups competitors are paying attention to at present.
China food |? Food world? |? Food and Market |? Food science |? Meat industry |? Modern food
Food and life |? Food industry technology |? Chef? |? Dining world? |? Beautiful canteen |? Chinese cooking
Oriental cuisine |? ......
2.4, telemarketing-offline to find customers-product packaging information
KA shop, convenience store, wholesale market, vegetable market, etc. Find the food corresponding to the industry and look at the "manufacturer" on the back-know its factory name and address.
3. Push and stranger worship
? For enterprises with to B business, push is relatively not an effective way to obtain customers, nor is it particularly recommended. Farewell refers to visiting strangers directly without an appointment, which is a common way for business people to find customers. This kind of channel, itself has nothing to discuss in depth, is to get customers by sweeping the streets or buildings, and basically all enterprises are doing it. However, it does not mean that enterprises can blindly and mindlessly slander. What enterprises should consider is how to improve the efficiency of slander. If the enterprise has certain technical ability and budget, it can delimit the business circle and customers in each office building in advance through technical means, such as electronic map fence technology. This has a great advantage: business personnel can know the name, industry and business scope of the company in the building in advance before becoming strangers, and make a targeted stranger strategy for Zhou Du/Japan. In this way, business personnel can visit more customers with the same time cost, improve the quality of visits and maximize the efficiency of visits.
4. 1, whole company-traditional advertising marketing
The main forms are paper media, television, radio and outdoor advertising. As long as the enterprise has enough budget and finds a suitable media or advertising company, it can be carried out. This method is more suitable for advertisers with a certain budget, aiming at branding and high exposure, with slow effect, but high customer stickiness.
4.2, the company as a whole-online advertising marketing
Mainly use Internet media or APP as the carrier of advertising. This part is more complicated, there are many channels and ways to choose from, and the operability is also very flexible. Common ones are hard and wide, search engine marketing (SEM and SEO), precision advertising DSP, online alliance and self-media advertising.
4.3, the company as a whole-self-media marketing
Self-media marketing, also known as social marketing, refers to enterprises using social networks, such as short video vblog, Weibo, official WeChat account, blog, headline, post bar, Sohu, Netease, Phoenix, question and answer platform and major forums to promote enterprises or products. So as to form a certain brand effect and attract potential customers.
4.4, the company as a whole-resource exchange
? Generally speaking, it is the exchange of resources between enterprises based on certain interests. The most common is the pure exchange of resources. I get some customers from you that I don't have, and you get some customers from me that you don't have. Of course, enterprises can also agree on other exchange conditions. It is suggested to find enterprises with overlapping target customers but no competition, and cooperate at minimum cost or even zero cost to realize complementary resources and win-win situation.
4.5. Company as a whole-recommended by customers/friends
The customers obtained in this way are all high-quality customers, and the conversion rate is generally not too low. But the premise is that enterprises must serve existing customers well, whether it is the product itself or customer satisfaction, in order to get customer recommendations. Of course, recommending this method will inevitably lead to the rebate of the recommender.
4.6, the company as a whole-resource procurement
At present, more and more attention is paid to the way to acquire customers by purchasing resources. Generally speaking, as long as an enterprise has a certain budget, it can purchase resources directly from companies that have the ability to provide enterprise inquiry services. For example, the customers obtained in this way are safe and reliable, and the advantage is that the complete enterprise name, industry, scale and operating conditions can be obtained. The disadvantage is that the contact information may be the phone number of the registered institution, or it may be the phone number that cannot be contacted at all. Enterprises can also choose to cooperate with them for a long time, and import the customers of service providers into the enterprise crm database through interface transmission, which is conducive to acquiring new industrial and commercial registration enterprises in the first time.