A digital change is being staged in the tourism industry.

Recently, the clatter and the national 4A level scenic area - cloud valley field and garden ecological town reached a strategic cooperation, will be in the cashier system, small program management and membership marketing and other aspects of in-depth cooperation, not only in the wisdom of the experience to increase horsepower, but also in the catering service details of the The digital upgrading of the scenic spot is perfected at the details of the catering service.

Clash of Clouds integrated solution to help scenic spot catering open digital operation

Cloud Valley Rustic Ecological Town is located in the town of Soap Head, Shangrao City, Jiangxi Province, is a national 4A level scenic area, the project has a total land area of 930,000 square meters, the project construction area of 690,000 square meters, the opening of the park on December 18 attracted a lot of people, but it is also the first time that we have seen this project. The opening of the park on December 18 attracted a large number of tourists, becoming a net red card place in Shangrao, with a modern agricultural demonstration garden, agricultural science and technology pavilion, ecological restaurant, riverfront commercial street and other characteristics of the area.

It is worth mentioning that the Yungu Rural Eco-town has opened the self-operated mode of the characteristic commercial street, which integrates and complements the natural scenery with the commercial street area, and forms a unique commercial atmosphere by means of the diversified modes of business, such as Japanese cuisine, craft brewery bar, and characteristic snacks.

The cooperation between Claptrap and Yungu Tianyuan Ecological Town mainly centers on POS, small programs, member marketing, and KDS intelligent kitchen management system. Accompanied by the increasingly significant trend of self-employment in scenic spots, Clap & Clap has previously launched a smart scenic spot management solution, which proposes an intelligent POS integration program on the strong control model of scenic spot management, investment, and marketing.

The operation efficiency and service quality of the scenic area catering has always been the most intense plate of the customer complaint earthquake. Clash of intelligent POS integration program can realize the transaction scene all through, including store cash register system, online restaurant, small program, APP and other transaction scenes, no need to separately docking payment, bid farewell to the cumbersome payment access process. Cloud store KDS intelligent kitchen management system can realize integrated docking with the front room ordering, accurate control of the dishes, strengthen the process management of the kitchen production, enhance the efficiency of the kitchen production, reduce the leakage of orders, the occurrence of customer complaints.

Scenic dining wisdom experience upgrade, private domain construction is the key

From 2015, along with the continued upgrading of the offline consumer experience, the culture and tourism industry is ushering in new opportunities and challenges. "Tourism + Internet" has become a major industry trend. The new technology brings new ways of playing constantly update the way consumers travel, but also continue to promote the construction of intelligent scenic spots. 2015, the General Office of the State Council on the further promotion of tourism investment and consumption of a number of opinions, put forward, the wisdom of the scenic area as the upgrade of the tourism industry, out of the bottleneck of tourism development of an important breakthrough point.

It is understood that the cloud valley garden ecological town is the wisdom of the scenic area as a breakthrough point to create scenic characteristics, not only has intelligent, technological vertical leafy vegetable factory, but also break the pattern of the traditional flower and bird market, to create an experiential horticultural supermarket, to meet the needs of tourists recreation, shopping, science and technology, entertainment, sightseeing and other needs.

At the same time, the Yungu Rural Ecological Town has also created a unique hot pot cluster, from Chongqing, Sichuan, Chaoshan and other places of the characteristics of the hot pot restaurant gathered here, the opening of the "one-stop" hot pot journey, to meet the different tastes of consumers preferences.

Behind this is the in-depth analysis and insight of the membership marketing of the ecological town of Yungu Tianyuan. Cloud Valley Garden Eco-town on the line of the clattering small program, membership marketing system, through the data management of the members, build consumer image, and small program as a carrier to build a private area membership operation system.

On the basis of building a systematic operation system, Clap & La Clap can help scenic spots manage members hierarchically through more than 40 kinds of marketing tools, and realize the marketing purposes of pulling new fission, sticky interaction, member care, member reordering, and promoting sales. The aggregation small program of Clap and Clap is an effective supplement to the construction of private domain, which can realize the multi-channel aggregation of takeaway, dine-in, mall and membership, and open up the system of membership, integral, stored value, etc., and show the social fission advantage under the WeChat ecosystem.

Borrowing online tools to improve the convenience, efficiency and intelligence of the offline experience has become an important indicator of the scenic spot catering to improve service quality. Cloud Valley Garden Ecological Town this time deliberately online the big screen self-service ordering machine of the clatter, through the smooth interactive experience with consumers, reduce the manual participation in the process of ordering, thus greatly improving the overall quality of service in the restaurant, to provide consumers with intelligent food ordering experience.

Yungu Tianyuan Ecological Town is not the first case of Clap & La Clap helping scenic spots realize digital operation. Borrowing the advantages of integration, full play-through and easy maintenance, the intelligent scenic spot management solution of claptrap has opened the intelligent construction for many scenic spots such as Taiyuan Ancient City, Yimeng Rainbow Town, Dongyi Town, Dunhuang Culture and Tourism Harmony Park, etc., so that more consumers can feel the convenience and efficiency of the digital experience.

The new story of digitization-assisted intelligent scenic spots is unfolding.