1, promotional activities limited
Attracting customers a trick is to launch a limited number of special product sales in a specific time period, which is a very effective promotional techniques to pull up the popularity of the queue. And this particular time period can choose to go out to eat at noon, and students in the afternoon or office workers from school, because this time the road passing more people. And if your store is located in the business district, people and traffic are very frequent, then this practice will attract the attention of most people. In turn, a larger number of people in line will leave customers with a good impression of your store, thus creating a virtuous cycle.
2, specific qualification promotions
We often see some stores with members-only sales or members of the exclusive discount price and other means of promotion, which can attract consumers to join the membership to become a loyal customer. And when the number of members accumulated to a certain number, and can be regularly or irregularly organized for members of the price reduction promotions to attract members to the door, thus forming a consumer flocked to the lively scene.
You can take to join the members can get freebies, members of the consumer enjoy special prices, every quarter are held a "members of the week" special activities to give back to consumers with membership and other means to absorb a large number of members.
3, rare gifts temptation
You can create some exclusive, rare, attractive gifts, and then held consumption of the full amount to send or set point to send promotional activities, you can attract many consumers to shop, and even willing to wait in line.
4, on-site production
On-site production, semi-open, or even open kitchen is also common in the restaurant industry today. Live production of this way to improve consumer satisfaction and vanity, can help businesses that have earned money and visibility, so you can use this kind of spot to do in order to cater to the psychological needs of consumers tend to.
Two, how to run a good bun shop
1, the positioning of the consumer group is very important
Operating a bun store, you need to pay attention to the buns you sell mainly to whom, these also need to understand clearly. Generally buy buns to eat are to students, some staff, there are residents, you need to grasp these consumer groups, so your bun store great.
2, the store must pay attention to cleanliness and hygiene
Operating the baozi store, the store's decorative facilities are not required how good, you just need to get the store's sanitary environment, give a person the feeling of cleanliness can be.
3, the price of the buns to be fair
Buns store when operating, but also pay attention to the price positioning of the buns. This you can do a comparison based on the price of buns in your place, can be based on your material consumption and expenditure workers' wages to determine a reasonable price, just operating time, the price can be relatively cheaper than similar bun store, in order to attract customers.
4, bun taste to be good
Operating a bun store, pay attention to the taste of the bun to be good, the selection of ingredients to be fresh, doing business is about integrity. Bun varieties should be rich, not just meat buns, vegetable buns, to increase the variety of their own business, and incidentally do some small features.
5, focus on publicity, social promotion
Can be in the microblogging, micro letter to engage in some of the bun ambassadors, bun tasters activities. And provide customers with the opportunity to eat free buns, using word of mouth effect marketing. The use of today's society is very popular Meituan, Baidu Nuomi, Hungry Mou and other online software for promotion and promotional activities to attract more customers to come to patronize.
Three, the bun store how to retain customers
1, the bun belongs to China's traditional cuisine, high nutritional value, easy to carry and eat, is a gourmet food, to taste delicious, taste is the evaluation of the standard of food, buns are the same, to be delicious.
2, the buns should not only be delicious, but also to the shape of the good-looking, so that people look at the appetite, so as to attract customers.
3, the buns to use don't know the material, that is, to use different bun filling, for example, bean curd buns, cabbage mushroom vegetarian buns, etc., to eat these buns are not only delicious but also very high nutritional value.
4, to learn the methods and techniques of making buns, go to some restaurants and some areas to learn, so that more types of buns, attracting more customers.
5, if you feel busy, do not have the time and energy to learn, you can search on Baidu, the general Baidu will have, unless some of the characteristics of the secret will not teach you, the other estimates will teach you.
6, they have some craft, you can according to the nutrition or local eating habits to create their own new types of buns, the formation of buns store unique style, for example, dog buns, and so on.
7, if you feel that the customer is not much, you can adjust the price of the buns downward, and so have a certain number of customers, and regular customers, there will be a big profit.
8, in addition to these, you can also improve the service of the baozi store, to create a unique style of baozi store, to form their own characteristics.
9, you can also increase your service and business scope, for example, buy some drinks, bread, and western food, as other income to make money.
10, have their own characteristics, will form a certain scale, you feel that you have the ability, you can go to open a chain store, agency.
Four, baozi store store notes
1, food safety. Now people are worried about food safety, in order to reassure customers, you can also purchase raw materials in the store publicity, so that customers to the store know that the buns are made with quality raw materials, customers look assured that the purchase will be more.
2, sales. According to the local economic consumption level, to determine a reasonable price. Characteristic unique staple products can be priced slightly higher, but also must have a few single product to do a large sales volume, thin margins, to balance sales. Business process, according to the sales situation, to adjust and improve the flavor at any time to ensure sales.
3, service. Service is an important work of catering, including store hygiene, service language, the spirit of the staff, etc., are important factors to give customers a good or bad impression. Therefore, to strengthen the training of store staff can not be relaxed.