As of May 3, 20 15, Tencent announced its annual performance report for 20 15. By the end of the first quarter of 20 15, the monthly active users of wechat had reached 549 million. Covering +200 countries and +20 languages, the brand micro-signal reached+8 million. The scale of living consumption directly driven by WeChat has reached 1 1 100 million yuan.
Second, the marketing cost is low.
Traditional wooden door marketing and promotion costs are high, but the use of WeChat software itself is free, and all functions will not be charged. The online traffic generated by using WeChat is collected by network operators at a relatively low traffic fee, which means that the registration, opening and use of WeChat are almost free, so the cost of WeChat marketing activities through WeChat is naturally low.
Third, accurate positioning marketing.
Wechat WeChat official account makes the classification of fans more diversified. Door enterprises can achieve accurate information push through user grouping and regional control in the background of WeChat official account. In other words, door enterprises can push different information for different fans and screen the push more accurately. For example, if your dealers in Shandong engage in activities, you can choose fans in Shandong to push the information of this activity.
Hello! I am from Mao Ge (1906 17)~! Welcome to communicate with me.
Convenience stores serving the community have a small coverage and a relatively fixed population. It is still very advantageous to want to do WeChat marketing!
You can set up your own "micro store" and upload all the goods to the "micro store".
Do some packaging and bundling discounts, group purchase discounts and so on for some commodities on a regular basis.
Let the old offline users pay attention to your WeChat, and you can do some publicity in the circle of friends regularly. Bring the purchase link of the micro store.
In order to expand publicity, we must carry out WeChat fission marketing!
Such as praise collection, gift reduction, red envelope rebate and other activities.
You can also make a QR code of a micro store and put it in the store for passers-by to scan and increase the exposure of the micro store.
Wechat marketing, because most of them are regular customers, the quality of goods must be guaranteed! In order to last.
Planning a circle of friends requires perseverance, and it is impossible to fish for three days and dry the net for two days.
As community convenience stores, WeChat official accounts and applets are not recommended for marketing, and the timeliness and development cost are too high.
This is shared by Mao Ge. If you have any other questions, please leave a message in the comments area and express your different opinions in the comments.
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