The connotation of the logo for China Tourism Day is that the metamorphosis of the oracle bone script s the traveled Chinese characters and the outline of the square seal script inherits the essence of traditional Chinese culture, while at the same time creates a new visual image. In addition, the distorted travel characters resemble a painting: a group of tourists walking methodically and cheerfully on a marvelous journey guided by a banner, enjoying the scenery along the way. What's more, the twisted word brigade suggests the number 5.19 in the oracle, which makes the date of China Tourism Day even more penetrating to the hearts of the people.
At the bottom of the logo, the bilingual Chinese-English cross-reference to China Tourism Day and China Tourism Day in China uses the traditional American scribal script, which not only highlights that China Tourism Day starts from the connotation of traditional Chinese culture, but also emphasizes the international perspective and modern development concepts of China's tourism industry.
1. Known as the symbol of China's tourism
The flying swallow on horseback is the city knowledge of China's tourist cities. As a graphic symbol of Chinese tourism, it has three meanings:
First, China's sky-high American tourism industry symbolizes a bright future.
Secondly, the horse is an important tool for both ancient and modern tourism, and is a symbol of endeavor so that tourists can enjoy their travels in China.
Thirdly, the galloping swallow is an exquisite bronze work of ancient China, symbolizing China's thousands of years of splendid cultural history, showing the great image of an ancient civilization and attracting tourists from all over the world.
2. The significance of China's tourism logo
The success of tourism development in a country or region is marked by the unity of economic, social and environmental benefits.
Tourism, internationally known as the tourism industry, is a comprehensive industry that, by virtue of its tourism resources and facilities, is exclusively or primarily engaged in attracting and receiving tourists and providing them with transportation, sightseeing, accommodation, catering, shopping and entertainment. Tourism business consists of three parts: tourism, transportation and passenger transport, and accommodation represented by hotels. They are the three pillars of tourism.
3. What the Chinese tourism logo consists of
A celestial horse, with its head slightly raised to the left, its head held high, its left leg dragging backward, and its right leg leaning forward, soars through the air. The bird under its right hind leg gazes back . This will show the mood of the sky and horses to the best of the bronze statue, is the late 1960s in Gansu Wuwei an ancient tomb of the Eastern Han Dynasty unearthed in the fine cultural relics. 1983, after a variety of options for comparative study, the National Tourism Administration decided to choose this Malong Chao but as a graphic symbol of China's U.S. tourism industry.
The current location of China's tourism symbol is riding a horse and flying swallows.In October 1983, the flying swallows were identified by the National Tourism Administration as China's tourism symbol.
The horse, also known as Ma Que, was unearthed in 1969 at the Leitai Han Tomb in Wuwei City, Gansu Province. Zhang, a military general who guarded Zhangye during the Eastern Han Dynasty, and his wife were buried together in the center of the tomb. It is now in the Gansu Provincial Museum.
The Horse Feiyan is 34.5 centimeters high, 45 centimeters long, and 13 centimeters wide, and since its excavation has been regarded as a symbol of the high level of skill of the ancient Chinese casting industry. From the mechanical analysis, the romanticism of the technology Horse Feiyan found the center of gravity for Horse Swallow, produced stability, set off the horse's sturdy and heroic posture and galloping expression, giving people a rich imagination and infectious, both majestic feeling and moving rhythm. The horse is also a representative work of bronze art in China.
4. China's tourism logo is based on cultural relics
The metaphor of the galloping horse flying on the swallows is that the galloping horse is leaping over the back of the swallows; the flying swallows are used to describe the speed of a good horse. Horse is the Eastern Han Dynasty bronze alias
Eastern Han Dynasty bronze galloping horse, posthumously, Ma Que, Mata, child, horse cries, the eagle grasps the horse, Mata Flying Falcon, Lingyun and so on. All are bronze vessels of the Eastern Han Dynasty.It was unearthed in October 1969 at the Leitai Han Tomb in Wuwei City, Gansu Province, and is now in the Gansu Provincial Museum. It is 34.5 centimeters high, 45 centimeters long, 13 centimeters wide and weighs 7.15 kilograms. The image is strong, handsome and unique. The horse neighs with its head high, its torso is stout and its limbs are long and thin, its legs and hooves are agile, its three feet are airborne and galloping forward, and one foot is flying up.
Extended information:
Riding on a flying swallow is known not only for its great archaeological value, but also for its image as a symbol of Chinese tourism.
On January 18, 2002, the State Administration of Cultural Heritage listed the Eastern Han Bronze Prancing Horse as one of the "first batch of cultural relics prohibited from going abroad (in the country) for exhibition". It is the treasure of Gansu Provincial Museum.
Name controversy:
The bird trampled to death by the Pegasus was initially identified by Guo Moruo as the Flying Swallow. In fact, Guo Moruo did not t go through a particularly serious examination, but with the thinking of a poet, at that time he thought of Li Bai poem "Song of the Heavenly Horse", back to ridicule Yanzi. After research by bird experts, this bird is not actually a swallow. First of all, its shape did not fit the morphological characteristics of a swallow, and the flight speed of swallows in the bird family was not particularly outstanding. After examining the criteria of form and speed, it was concluded that the bird was in fact most likely a peregrine falcon, whose appearance was closer to that of a bird of prey in a bronze galloping horse. The horse was renamed the Horse Brocade Falcon.
5. Known as China's tourism symbol who
Subject by the Great Wall Beacon, the earth, Gansu Wuwei unearthed in China's tourism symbols and the Han Dynasty bronze Prancing Horse Treading Horses Flying Swallow.
6. What is known as China's tourism symbol
Flying Swallow
The following is a specific introduction.
It consists of three parts: the Great Wall beacon, the Earth and the Chinese tourism symbol, which was unearthed in Wuwei, Gansu Province, and the bronze prancing horse of the Han Dynasty, i.e., the horse stepping on the swallow. Its significance is as follows:
Below the bronze gilded Great Wall beacon is not only a symbol of the Great Wall of China, but also a symbol of a castle, which marks China's American tourism industry has a long history, and city tourism in China occupies a very important fundamental position in the United States of America's tourism industry.
The bronze gilded relief earth in the middle highlights the people's territory of the Republic of China, symbolizing China's tourism industry is China's opening up to the outside world, the leading industry, but also marking the Chinese American tourist cities should face the world, to the modernization and internationalization of the goal.
The top of the bronze cast Stepping Horse Flying Swallow stands out on the earth, symbolizing the image of China's booming and brilliant prospects of the United States tourism industry, but also indicates that China's U.S. tourism industry ranks among the best in the world.
The base of the logo is made of red cherry wood, and the gold-plated bronze plaque is engraved with the words China's Excellent Tourist Cities in Chinese and English and the Republic of China of the Chinese People's **** and the National Tourism Administration of the People's Republic of China is embedded in the front of the logo, which is the logo of this logo.
Additionally, in the center of the entire logo object, that is, the Great Wall Beacon, the front of the Great Wall, is engraved with a miniature line drawing of this logo object. This motif is China's outstanding tourist city. Embedding it in the center of the logo not only symbolizes that China's excellent tourist cities are developing tourism in China, but also means that the creation of China's excellent tourist cities is radiating from the central city to the whole country.
The total height of the symbol of China's excellent tourist cities is 66 centimeters, meaning smooth development; the base is 25 centimeters long and 25 centimeters wide, meaning square; the net weight is 9 kilograms. The whole structure using a combination of abstraction and image, the spirit of grandeur, profound meaning, solemn and bright, gorgeous modeling, reflecting the sense of power, authority and noble temperament. It is not only a symbol compatible with the "honor" of China's outstanding tourist cities, but also shows China's strong and vigorous style of the United States tourism industry.
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