1. When should I set up my own central kitchen

There is a popular saying in the chain catering industry: No one should set up their own central kitchen for less than 111 stores.

why?

1. The one-time investment cost and long-term maintenance cost are high;

One-time costs include site rent, equipment, renovation, etc., and long-term maintenance costs include labor and equipment maintenance, etc. For a catering enterprise with 51 stores, it is estimated that it will cost 21 million yuan to build a central kitchen. These one-time input costs and long-term maintenance costs add up to the production cost of the product, which will increase the comprehensive cost of the product.

2. It can only be used as a cost department, but it is difficult to become a profit department;

many enterprises want to learn from Haidilao and make profits by taking orders from the supply chain, but not every enterprise is Haidilao. Most enterprises take orders from abroad, either they can't receive them, or they receive orders with low profits, or they can't keep up with their own production capacity after receiving large orders, so they need to expand and need a new round of investment. So it is difficult to become a profit department.

So, should we build our own central kitchen when we reach 111?

-not necessarily! 111 is only a rough figure, and the key still depends on the situation of each enterprise. For example, a light meal tea company, even if it reaches 111 stores, involves little processing, and most of them can be purchased and distributed by a third party, so there is absolutely no need to build its own central kitchen. For example, some Chinese food enterprises have only more than 81 stores, but there are so many things that need to be purchased, processed and treated that it is difficult to find a third-party company, so they need to build their own central kitchen.

second, the logic behind it

whether you need to build your own central kitchen depends on whether there is an external third-party company that can help you solve the problem at a price better than its own production.

in short, the logic is: don't try to be brave until you have a certain strength, but ask others to help you! When your strength reaches a certain level, do it yourself!

1. Know your own strength clearly

2. Compare your own strength with that of service providers/competitors in the market

3. If you think you have an advantage over him, do it yourself; If you think he has an advantage, ask him to do it.

Third, the extension and application of this logic

1. What if it has been built?

Some catering enterprises with more than 31 stores have built central kitchens. With the increase of various costs such as rent, labor and materials, the central kitchen has changed from cost saving to cost increase, but it has become a drag on catering enterprises. What should I do?

either cut it off and find a service provider to replace it; Either expand sales channels, such as single and store consumers of other enterprises, so as to increase production capacity and reduce the production cost of central kitchens.

2. Other industry cases

I saw a news the other day that Li Ziqi was going to set up a factory in Liuzhou to produce snail powder! She said that this product has been developed for a long time and she likes it very much, so she wants to build a factory. (In fact, because the goods sell well, the cost of building a factory is lower than that of OEM.)

Li Jiaqi, which is also good at bringing goods, sells well. Why didn't it set up a factory for production? It must also be because the cost of building a factory is higher than the cost of OEM.