Because discount promotion can effectively improve the market competitiveness of goods, win consumers, and create a good market sales situation by giving consumers more obvious price concessions. At the same time, it will stimulate consumers' desire for consumption, encourage consumers to spend, and create a market profit mechanism of "small profits but quick turnover".

as far as the negative impact is concerned, consumers may expect a more favorable discount rate after the enterprise gives a more obvious discount rate, which easily breeds the psychology of waiting for sightseeing. Consumers don't come to spend, which affects the sales of restaurants. Successful discount promotion at a certain stage or an enterprise will lead consumers to buy a large number of goods, which will lead to future market demand saturation in advance. Discount promotion is easy to reduce the brand image of goods, which is not conducive to the promotion of brand extension goods.

Marketing should correctly use the price strategy, and don't ignore the carrying capacity and brand tonality of restaurants, and blindly use low prices and discounts to attract customers. You also need to lower the price at an appropriate time to let consumers see your sincerity. Of course, price strategy is also very important. For example, the promotion discounts of new businesses and festivals are different, and the price discounts of mature markets and declining markets are also different. However, no matter how the price strategy is implemented, the most important thing is that the brand must not be damaged.

you can't be too greedy in marketing. Every restaurant has its own place. A restaurant with a vague status, let alone marketing, may be difficult to protect itself. Therefore, each restaurant also has its own corresponding target group. If you know this, you will know who you want to target in marketing, and what kind of people are these people? What do they like? To understand these problems, marketing should not be too difficult. Try not to do price promotion for your own brand, which is the symbol and bottom line of the restaurant. If it exceeds the bottom line, not only will the brand be greatly discounted in the hearts of users, but the restaurant will also lose its core competitiveness.