Lan Zandeng, the founder of Dicos, used to be a poor boy, begging with his mother. In order to survive, he was beaten by his boss inexplicably, but he could only endure it silently. After earning 51 million yuan hard, Lan Zandeng thought he could live a life of food and clothing, but something unexpected happened, and a stock storm ruined him.

Just when Lan Zandeng was desperate, the beautiful thrush showed him business opportunities. In August, 1989, Lanzanden finally embarked on his adventure. On the plane to Guizhou, Lan Zandeng, 48, was not calm. After all, he had never been to Guizhou. Is the thrush there as good as everyone said? Will your destiny change completely from now on?

When he arrived in Kaili, Guiyang, Lan Zandeng just happened to catch the torch festival of the Miao nationality. Usually, after this large-scale festival, there will be a traditional event, that is, the Thrushcross Bird Competition. This time, Lan Zandeng was so happy that he came early. What is different about the Thrushcross Birds in Kaili? After a passionate folk dance, the competition officially began.

The thrush bird in Kaili, Guiyang is well-known. It is not only bright with white eyes and long legs, but also has a crisp and pleasant voice. Therefore, in Kaili, almost every household kept thrush birds. In ancient times, people chose the best thrush birds as tribute birds to the court through the thrush bird contest. Lanzanden is the first time to see such a competition. After five hours of competition, a thrush named Bawang defeated ten birds in a row and finally stood out and won the championship.

Based on his own feelings, Lan Zandeng from Taiwan Province decided to buy the bird no matter how much it cost, but the owner of Bawang was unwilling to sell it. In the end, Lan Zandeng actually paid a high price of 1,611 yuan, and the owner of the overlord reluctantly agreed. However, his move caused quite a stir in Kaili. Where did this person come from? Could it be something wrong with the brain? Everyone is talking about it.

The first thrush that Lan Zandeng bought in Kaili earned him 411,111 RMB, and he was so happy. He felt that he had a chance to turn over. So, since 1995, he has been going back and forth between Kaili and Taiwan Province, and every year, he has sponsored a thrush contest in Kaili. However, to his surprise, except for the thrush named Bawang, none of the twenty thrush he later shipped to Taiwan Province was sold.

This really worried Lanzanden. He immediately realized that buying and selling thrush is as knowledgeable as buying and selling stocks at the beginning. If he buys and sells rashly again, he will end up like playing with stocks. So Lanzanden began to think about where to go next. Going back to Taiwan Province to start a business, after all, 411,111 yuan was nothing in Taiwan Province at that time, and the rent, staff salaries and various expenses were rising. In addition, I had promised my family that I would never go back to Taiwan Province if I didn't succeed. Therefore, Lan Zandeng considered that Guiyang was an important capital city in the west, and maybe I could find other business opportunities here.

Lan Zandeng said, "At the beginning, we rented a facade here, which was 51 square meters, about 5,111 RMB. Then, if we take Taipei as an example, it will be converted into a facade of 51 square meters, which is also such a lively place. It's about twenty-five thousand RMB over there. Five thousand dollars and twenty-five thousand dollars are the same in business. Think about it, of course, business here is much better. In terms of salary, the salary of a waiter here was about 411 yuan to 511 yuan. Then if you speak in Taipei, it will cost about 6,111 yuan to 8,111 yuan to get a waiter. "

Lan Zandeng figured that the rent, employee salary and various expenses for selling the same thing in Guiyang were much lower than those in Taipei, so it was all right. So Lan Zandeng made up his mind to invest and open a small shop specializing in Taiwan Province clothes in Guiyang. However, when the news came back to Taiwan Province, it caused an uproar at home. After all, I used to come to the mainland only occasionally. If I became a clothing store, I might have to stay in Guiyang for a long time. I have always been firmly opposed to my father's closest daughter, Paiqi.

Pei-qi Lan said, "In my mind, a picture appears. What should my mother do? Moreover, my mother is very fragile, that is to say, she is actually a woman who had no job at all from the time of marriage to the time when my father said that she would go to the mainland. She didn't go out and couldn't make a living. So I thought at that time, what should I do? Can my mother bear it? You must abandon this family, abandon us, and then leave us alone. "

In the face of her daughter's query, Lan Zandeng said, "Peggy, you have to support Dad. Dad really doesn't have much time to work hard. Dad has been working hard all his life, leaving me idle and waiting to reach out and ask you for money, which makes me feel even worse. Just support dad. "

After listening to her father's words, my daughter has nothing to say, so she can only keep telling her father to pay more attention to her health. She, her mother and her brother are waiting for her father to come back as soon as possible.

With the entrustment of his family, Lan Zandeng once again boarded the flight to Guizhou.

In 1996, a clothing store named Paiqi appeared on the bustling Zhonghua Road in Guiyang. The store was small, but it was decorated with distinctive features. The exquisite clothes in the shop are all brought back by Lanzanden himself from Taiwan Province. Looking at these clothes, Lan Zandeng's heart seems to have calmed down a lot. He feels that Guiyang is not only crowded, but also people here like novelty very much. Such beautiful clothes must sell well. However, to his surprise, his beautiful clothes have never been cared for.

In fact, Lan Zandeng's early considerations were not wrong. Rent and employees' salaries should be saved, but he just ignored one point: in Guiyang in 1996, the per capita consumption level was still relatively low, and the price of a dress exceeded 311 yuan RMB, so basically no one cared. What should we do? Discount, promotion, and various methods have been exhausted, but the problem still cannot be solved.

After a busy day, Lan Zandeng didn't make any money. In order to reduce expenses, he returned his rented house in Guiyang and moved to a basement of less than five square meters. The basement is dark and damp, and he often feels joint pain. The extremely difficult life made Lan Zandeng lose weight from 58kg to 51kg in less than half a year.

At that time, Lan Zandeng had no relatives or friends in Guiyang, and he was alone. He had nowhere to tell about his business troubles. He wanted to call home, but he didn't know how to talk about it. But at this moment, Taiwan Province's family also had a big problem. His wife, who was already introverted, was more depressed because she was away from home for a long time. She would eat a lot of sleeping pills regularly, which made Lan Zandeng very worried about thousands of miles away. "No way, my wife often calls me and says that she has taken sleeping pills again. I can't go back, so I have to call my daughter."

At first, my daughter Peggy tried to appease her mother, but after a long time, her strong daughter couldn't stand it. Lanzandeng's clothing store in mainland China was not doing well, and it was impossible to send money home. Therefore, the monthly mortgage and daily expenses at home amounted to NT$ 1.8 million, which was borne by her daughter Peggy. The great economic pressure, coupled with the mother's depression, made the originally cheerful daughter gradually become silent. Suddenly one day, my daughter broke out.

Lanpeiqi recalled, "I remember closing all the windows because I knew I was crying loudly, and then I yelled at my father, saying, Come back quickly, and don't be there, because we can't live without you at home. We don't have this center of gravity. We don't know what to do. Come back quickly, we need you very much. Then my dad said, good boy. He said, good boy, go home quickly, don't be outside, go home quickly, stop crying and go home quickly. "

what should I do when the clothing store business is bleak and my family calls me? So go back, LanZanDeng unwilling, but what can he do? Lanzanden bit his teeth, thinking that if he persisted for a while, things would definitely turn around.

because the business of the clothing store is not good, Lanzanden has closed it. Lan Zandeng, who has nowhere to go, wandered around the streets of Guiyang all day. However, one day, he met a friend named Yang Xin in the street. After greeting, a friend's words aroused Lanzanden's interest.

The building that my friend Yang Xinsuo refers to is Guanghua Road, the second downtown area of Guiyang. It is an abandoned home appliance store. The average price of the third floor of * * * is about 6,111 yuan, while the price of the International Trade Mall, which is only separated from the building by a road, is more than 11,111 yuan per square meter. In the same location, the price difference is so big that Lan Zandeng's heart is alive again.

In fact, before Lan Zandeng came to the mainland, he had lost all his money in stock trading. He didn't have any cash at all, and he didn't have any real estate that could be used as collateral to the bank. However, it takes RMB 11 million to buy a building. What should I do if I can't borrow such a large sum of money from anyone? In this way, Lan Zandeng is somewhat unwilling to give up. As long as he buys this building, he will do nothing. After a year or so, I believe that the price of real estate can also double. In desperation, Lan Zandeng thought of the ancestral property left by his father. After all, it is a difficult decision to sell one's ancestral property. Who will do it unless it is absolutely necessary? The whole family thought Lanzanden was crazy, but no matter how hard everyone persuaded him, Lanzanden simply wouldn't listen. This time, he was determined and prepared to put all his eggs in one basket. In desperation, my brother is willing to buy this ancestral property, hoping that his brother will buy it back after he has money.

After selling his ancestral property and gaining capital, Lanzanden became the real owner of this building. This time, he was careful, because he knew that if he failed again, he really had no choice.

At that time, Lanzanden had already prepared for the worst and made a desperate attempt. A person who is not even afraid of death, what is there to be afraid of? Thought of here, LanZanDeng nervous mood seems to be calm. Drawing lessons from the past, Lan Zandeng first conducted a detailed market survey. He believes that although Guanghua Road is not the busiest commercial street yet, specialty stores of various brands are constantly entering, and I believe that Guanghua Road will be lively before long. Therefore, he decided to use the first floor of the building as a facade room and rent it out at the price of 6,111 yuan per month, while the second and third floors of the building were decorated with western-style fast food, so as to meet the dining needs of shoppers and start with it.

half a year later, a well-decorated Dicos fast food appeared on Guanghua Road in Guiyang. Its colorful and cartoon-like decoration style quickly attracted the attention of pedestrians. Good decoration does not mean that business will be good. Lan Zandeng can't be careless this time, because Dicos, like KFC and McDonald's, are all western-style fast food such as hamburgers and fried chicken. If it is made according to the routine, Guizhou people who love spicy food may not be interested. Therefore, Lan Zandeng considers how to make Guizhou people who love Chili peppers want to eat it after eating it. So, Lan Zandeng had a whim, can you make a special Chili bag with local peppers?

Lan Zandeng seems uneasy about the first-class decoration and distinctive taste. In order to expand his influence, on the opening day of April 29th, 2112, he specially invited Huang An, a singer who sang "The New Mandarin Duck and Butterfly Dream", to join in the fun, which made Dicos angry.

One day's turnover exceeded 111,111 RMB, and one month's turnover reached 3 million RMB, which was unexpected by Lan Zandeng. He was extremely happy, and then he opened more than a dozen Dicos in Guiyang, Zunyi and Liupanshui while the iron was hot.

Guizhou people's love for Dicos is completely beyond Lan Zandeng's imagination. In less than two years, more than a dozen Dicos under Lan Zandeng earned hundreds of millions of assets for him. He not only bought back his ancestral property from his younger brother, but also started a real estate business in the mainland.