To promote group buying and get commission on Tik Tok, merchants can adopt the following strategies:

First, take advantage of the talent effect. Merchants can cooperate with shop-visiting experts to shoot and edit the relevant videos of the shop, and use the influence of experts to implant the promotion content of shop goods in short videos. With the help of Daren's fan base, this method can significantly increase the exposure of the video and attract fans to turn into actual consumers.

secondly, put in information flow advertisements. Tik Tok's information flow advertisements are ingeniously integrated into the daily browsing dynamics of users, such as pictures, graphics and videos shared by friends. The forms of advertisements are diverse and integrated with the user's content, which is more easily accepted and noticed by users. Merchants can design attractive advertising content to improve the click-through rate and conversion rate of advertisements.

Through these two methods, merchants can not only effectively promote their own group buying activities, but also get commission income by guiding users to actually spend, which is an effective and commonly used strategy in group buying promotion in Tik Tok.