At present, the market of university campus is still blank, and the competitive pressure is small. Moreover, the initial investment is not very high, and now the state encourages college students to start their own businesses after graduation, with a series of preferential policies and loan support. Moreover, college students are often full of hope for the future. They have young blood, exuberant vitality and the spirit of "newborn calves are not afraid of tigers", which are all qualities that an entrepreneur should have. College students have learned a lot of theoretical things at school and have high-level technical advantages. Modern college students have the spirit of innovation, the confidence and desire to challenge traditional ideas and industries, and this spirit of innovation often creates the source of motivation for college students to start their own businesses and becomes the spiritual basis for their success. The biggest advantage of college students' entrepreneurship is that they can improve their ability, increase their experience and apply what they have learned. The biggest attraction is that through successful entrepreneurship, you can realize your ideals and prove your value.

Part IV: Budget

1, coffee shop fee

The storefront of the coffee shop is a rented building. After consultation with the owner of the house, a house lease agreement is reached in the form of a contract. The contents of the agreement include the address, area, structure, service life, rental fee and payment method of the house. The advantages of leasing are less investment and short payback period. The budget is10-15m2, and the start-up cost is about 95,438+0.2 million yuan.

2. Decoration design fee

The full occupancy rate of coffee shops, turnover rate of desktops, climate, festivals and other factors have a great influence on income. Coffee shops spend a lot of money, mainly students. The layout, style, materials and design cost of coffee shop renderings, floor plans and construction drawings are about 6000 yuan.

3, decoration, decoration costs

The specific expenses include the following items.

(1) Exterior wall decoration expenses. Including signboards, walls and decoration expenses.

(2) interior decoration expenses. Including ceiling, painting, decoration, carpentry, etc.

(3) Other decoration materials. The cost of glass, floor, lamps and labor should also be included.

The overall budget is based on the standard decoration cost of 360 yuan /m2, and the decoration cost is * * * 360 *15 = 5,400 yuan.

4, equipment and facilities purchase fee

Specific equipment mainly includes the following types.

(1) Sofa, table, chair and shelf. * * * 2250 yuan

(2) Sound system. * * * 450

(3) Cooking equipment, storage equipment, washing equipment and processing insulation equipment used in bars. * * * 600

(4) Bar, coffee cup, tea set, all kinds of saucers, etc. Required for product manufacturing. * * * 300

The water purifier adopts the beautiful brand. This water purifier can produce 12L purified water every day and sell 100 to 200 cups of coffee and other drinks every day. The price is about RMB 1200.

Coffee machine, coffee machine is an electronically controlled semi-automatic coffee machine. The price of coffee machine should be around 350 yuan now, and other accessories will not exceed 1, 200 yuan.

Bean mill, the price is between 330 and 480 yuan.

The price of a milkshake machine is about one in 400 yuan. It should be noted that it is best to buy two, otherwise it may not be enough in summer.

Ice makers, in terms of ice quantity, generally have to leave a surplus. The daily output of this ice maker is 12kg. The price is slightly higher in 550 yuan, the quality is better, and it can be used for many years, so the cost performance is higher.

5. First inventory cost

Including the purchase of commonly used items and low-value consumables, all kinds of coffee beans, milk, tea, fruit, ice cream and so on. About 1000 yuan

6. Organization expenses

The opening expenses mainly include the following contents.

(1) Business license fee, registration fee and insurance fee; Estimated 3000 yuan

(2) marketing advertising expenses; 450 yuan is expected.

7. Working capital

Coffee shops should prepare a certain amount of liquidity in the early stage of opening, which is mainly used for the normal operation of coffee shops in the early stage of opening. Estimate 2000 yuan

* * * Instrument:

120000+6000+5400+2250+450+600+300+ 1200+ 1200+480+400+550+ 1000+3000+

Part V: Development planning.

1, turnover plan

The turnover here refers to the daily business income of coffee shops. When drawing up the turnover target, we must make a comprehensive balance according to the current market situation, taking into account the business direction of coffee shops and the current price situation. According to the current floating population and people's preference for coffee, it is estimated that the daily turnover will be 400-800, which may fluctuate according to the off-season.

2. Procurement plan

According to the proposed commodity plan, in purchasing, in order to effectively use the purchasing funds and realize the balance of commodity composition, the purchasing plan must be arranged according to the set commodity content. Through the formulation of turnover plan, commodity plan and purchase plan, it is not difficult for us to understand that if a coffee shop wants to achieve its business objectives, effectively complete its product composition and flexibly use its purchase funds, all basic plans are indispensable. When the coffee shop has set the business plan, commodity plan and purchase plan, it can purchase goods according to the set purchase amount. After checking the purchase procedure and indicating the price, you can write it on the menu. What must be considered next is how to sell these goods effectively.

3. Personnel plan

In order to achieve the established business objectives, operators must have a clear plan for the appointment of personnel and the distribution of work. Effective use of human resources and personnel training are both things we must consider.

4. Financing plan

The distribution of working capital is the core work of management. The operating expenses of general coffee shops can be divided into personnel expenses (salary, meals, bonuses, etc. ), equipment costs (repair costs, depreciation, rent, etc. ), maintenance costs (utilities, consumables, service fees, miscellaneous fees, etc. ) and business expenses (advertising, packaging, business tax, etc. ). According to the nature, it can also be divided into fixed expenses and variable expenses. We should set a possible goal of increasing funds for the actual performance in the past.

5. Financial plan

The profit and loss plan in the financial plan can best reflect the operating results of the whole store. Coffee shop operators should control the income and expenditure of working capital in order to realize the rational allocation and use of working capital.

In a word, the six basic plans listed above (turnover, commodity purchase, promotion, personnel, capital and finance) are indispensable for coffee shop management. Of course, some coffee shops can also make some other supplementary plans to meet the actual needs of their work, thus deepening their management.

Part VI: Market analysis.

From 2008 to 20 17, China's coffee market experienced a rapid growth stage, during which the compound growth rate of the overall sales of the coffee market reached17%; The fast-growing market provides a broad market space for coffee producers. Foreign coffee producers such as Nestle, Kraft and UCC have increased their investment in China, laying a good foundation for striving for the leading position in China's coffee market in the future.

Coffee drinks mainly refer to instant coffee and canned ready-to-drink coffee. In terms of instant coffee, the average annual growth rate of China instant coffee market reached 65,438+06% from 2005 to 2009, which shows the high growth and investment space of China instant coffee market, while China instant coffee market is still in the growth stage. In terms of canned ready-to-drink coffee, from 2008 to 2065,438+00, the average annual growth rate of canned ready-to-drink coffee market in China also reached 65,438+05%; In the next few years, the prospect of Chinese coffee and beverage will still be optimistic.

Nowadays, coffee shops are mainly chain stores, and the market is mainly monopolized by several groups. However, because the coffee shops of several groups have no special theme, it is difficult to cooperate with young people who pay attention to style. We have also considered the market competition of other beverage stores, but found that most of these similar industries are not self-operated and it is difficult to cooperate with efficient young people. Therefore, we think that opening a self-help theme coffee shop can meet the needs of young people and there is still a lot of room for development. Statistics show that China's coffee consumption is increasing year by year, and it is expected to become an important coffee consumer in the world.

Part VII: Marketing strategy.

1, competition analysis in the same industry

Know yourself and know yourself, and you will win every battle. Coffee shop operators should always pay attention to competitors' business trends and product composition, make in-depth comparison and analysis, so as to occupy a favorable position in business and ensure that they adopt more effective sales strategies than competitors.

Coffee shop operators must never ignore market intelligence, and must always keep abreast of the latest relevant data and information. According to the characteristics of coffee shop address and customers, we will continuously improve the quality of products and services, increase the frequency of customers coming to the store, and then improve the performance of coffee shops.

2. Promotion plan

The basic feature of coffee shop is fixed-point operation. However, the current market competition is increasingly fierce. In order to make the performance flourish, coffee shops can no longer passively wait for customers to come to the store, but must actively attract customers to the store. Therefore, the implementation of promotional activities and the appeal of publicity effect are equally indispensable. Generally speaking, compared with big coffee shops, small coffee shops can't invest huge advertising promotion expenses, so they have to "spend small money to make big advertisements". Posters, leaflets, emails and other publicity means can be used.

3. Daily operation plan

How to draft a business plan? For coffee shops, the most concerned issue in the whole operation process may be the daily turnover. Every coffee shop often has a business goal, and even sets a location and commodity goal in more detail as a benchmark to measure the daily operation.

When making the daily business plan, we must complete the overall business plan according to the set business policy, the forecast of turnover, the calculation of target inventory, the estimation of loss, the estimation of scheduled purchase volume and the calculation of scheduled gross profit. Because the whole planning process must be based on data, the establishment of database information is a necessary condition for making sales plans. Even a small coffee shop should be based on data, so as to have an objective measure, instead of just relying on impressions, feelings and observations.

Part VIII: Growth and Development

The target consumer groups of coffee shops are mostly college students, and they are located at the intersection of business districts, university campuses and intersections. The rent is moderate and the decoration requirements are high, which increases the overall investment cost. The most important thing for college students to start a business is their mentality. On the basis of accurate positioning, we should have confidence in the development prospects and not be anxious and blindly adjust our business strategy. It is a good wish to run a coffee shop, but you must have enough psychological preparation to succeed step by step, so you must have a relaxed attitude.

Business Plan of College Students' Coffee Shop (3) I. Project Strategy

entrepreneurial environment

Open a distinctive coffee shop near Nanjie, where all kinds of people are concentrated, and provide various grades of coffee and cakes, so that students, ordinary workers and white-collar workers can find coffee suitable for their own consumption level; Provide elegant and independent private rooms for couples or business people to have their own private space.

(B) their own strengths and weaknesses

1, advantages:

(1) My family has been doing business since childhood. I knew how to open a shop since childhood, and I was not afraid of strangers, so I could communicate with people better. I have also received many years of basic education, and have relatively perfect basic knowledge and personality.

(2) College students are one of the most innovative people. We college students are often full of hope for the future, with young blood, vigorous vitality and the spirit of "newborn calves are not afraid of tigers".

(3) "Policy advantage" is one of our advantages. Preferential loans, tax reduction and exemption, legal protection and other policies tilt and support. It is a great guarantee for our college students to start their own businesses smoothly.

(4) I have run a coffee shop near my store, and I have a certain understanding of the business model and the needs of various people. At the same time, I like coffee very much, and I will taste it.

(5) After four years in school, some like-minded friends from many majors can form an entrepreneurial team. Everyone will have their own advantages, so that when the entrepreneurial team is formed, there will be synergy. Because of a certain emotional foundation, the stability of the team is relatively better.

2. Disadvantages:

(1) is eager for success, lacking market awareness and enterprise management experience. Although he has mastered some book knowledge, he still lacks the necessary practical ability and management experience. In addition, due to the lack of sufficient understanding of the market and marketing, it is difficult to be competent as an enterprise manager at once.

(2) The comprehensive quality is weak. First, there is a lack of knowledge in management, law and venture capital. Although I have seen some management knowledge in school, I am lacking in personnel management, financial management, material management, production management and marketing management, economic law, taxation, intellectual property law and so on.

Second, the market analysis

(A) Analysis of the status quo of coffee industry

Coffee terminal sales markets are: coffee and western fast food chain stores, star-rated hotels and western restaurants in turn. Among them, cafes and western fast food chains are mainly composed of Shangdao coffee, Starbucks coffee, real pot coffee, McDonald's and Pizza Hut. The average monthly sales of these chain stores are 2 1. 18 tons, accounting for 30. 18%, followed by the average monthly sales of star hotels 16.47 tons, accounting for 23.47%, and the average monthly sales of western restaurants are 65,438 tons. With the development of the times and the further change of people's life concept, the coffee industry is also developing rapidly.

(2) Market research

The survey results show that consumers think that the price of a bottle of coffee is 3 1-50/-and 50 yuan has the highest proportion, reaching 39.0%; Secondly, it is considered that the most suitable ratio of the price of each bottle of coffee is 5 1- 100 yuan, which is 28.6%. 18.7% chose the following 30 yuan; 9.8% consumers think that the price of a bottle of coffee is 10 1- 150 yuan; Few consumers choose other price ranges. From the survey data, it can be concluded that consumers think it is appropriate to set the price of each bottle of coffee at 3 1- 100 yuan.

/kloc-among consumers aged 0/8-25, 44.0% think that the price of a bottle of coffee is between 3 1-50 yuan; It is considered that the most suitable proportion of consumers who set the price of each bottle of coffee at 5 1- 100 yuan is 26.8%; It is considered that the most suitable proportion of consumers to set the price of each bottle of coffee below 30 yuan is18.5%; Consumers in other price ranges have fewer choices.

The higher the income, the higher the consumer's acceptance of the price of coffee products.

(3) the target market of the product

The target group is people between the ages of 18 and 40. Provide coffee and cakes suitable for students, ordinary workers, white-collar workers and other consumption levels; At the same time, elegant and independent private rooms are set up, so that couples or business people can have their own private space.

Third, marketing strategy.

(A) Analysis of financial situation

1. The initial expenses mainly include: venue rental fee (30,000), application fee for catering hygiene license and other documents, venue decoration fee (5,000), kitchen utensils purchase fee, infrastructure fee (5,000) and so on.

2. The costs in the operation stage mainly include: personnel salaries, materials procurement expenses, venue rental expenses, taxes, water and electricity fuel expenses, fixed capital, depreciation expenses, miscellaneous expenses, etc.

3. According to the calculation, it can be preliminarily concluded that the starting capital of the restaurant is about12,600 yuan (5,000 yuan for venue rental, 2,400 yuan for venue decoration, 0,000 yuan for kitchen utensils, 2,600 yuan for infrastructure, etc.). ). Parents can provide 80% of the funds and save 20% by themselves.

4. Daily operation financial budget and analysis

According to the budget analysis and investigation, we can preliminarily determine the market capacity, and we can also see that the price of each cup is between 3 1- 100 yuan, so we can roughly estimate the total daily turnover of about 2,000 yuan, the yield is 70%, and the gross profit 1400 yuan. It can be calculated that the payback period of investment is about one month.

(B) coffee shop staff expansion goals

Manager1;

Administration and Personnel Department: Director 1, Archivist1;

Accounting department: 1 minister, 1 accountant, 1 cashier;

Marketing Department: 1 Minister, 3 members;

Purchasing Department: Minister 1, several purchasing personnel, and 2 recorders; Wine service department: 1 minister, 4 waiters, 2 bartenders and some pastry chefs;

(3) the purpose of this department:

Limited dining, unlimited service. Be polite and warm to others. Exquisite cooking and willing to innovate. Open source and reduce expenditure, increase financial resources.

I recommend it carefully.