A rough look at the store sign, is the net red milk tea store "a little bit" undoubtedly, but a closer look, "a little bit" behind there are two small words -- "Nine", "a little bit", "a little bit", "a little bit", "a little bit", "a little bit", "a little bit".

The shop's name is "JiuFen", which means "Nine Fen" in Chinese.

Wang Mou, who runs a milk tea store in Fenghua, didn't realize that he had spent nearly 70,000 yuan to join the company, but got into a trademark infringement case.

June 29, Fenghua District Market Supervision Bureau received a report from the public, reflecting the jurisdiction of Zhongshan Road, a milk tea store suspected of infringing on the Netflix store - a little bit. Law enforcement officers went to the scene and found that the store's signboard, price list in the hall and the plastic cups, plastic bags and plastic packages used for milk tea were marked with the words "(1 __ nine copies)" logo.

After questioning, the operator Wang was unable to provide the relevant trademark registration certificate and authorization. "We are a franchise, this will also infringe?" In the face of law enforcement officers, Wang Mou also poured bitter water.

Originally, on June 13 this year, Wang Mou and his wife paid a one-time payment of 69,800 yuan to join a Guangzhou investment management company and opened the store. At that time, the two sides signed a "voluntary join nine a little bit of the system of sales contract", clear that the company to the franchisee to provide milk tea production process, production facilities and equipment, as well as the training of personnel.

"We are precisely according to the company to provide the store decoration design store decoration, store with milk tea plastic cups, plastic bags and plastic packaging cup stickers are also purchased from the company, how the infringement of it?"

"We carefully viewed the contract signed by the two sides, there is no mention of the trademark and logo use of the terms!" The inspectors made it clear that the use of other people's trademarks and logos must obtain authorization from the trademark right holder, otherwise it is an infringement. Moreover, this kind of trademark and color scheme will bring confusion and misidentification to consumers, and bring losses to the famous brand enterprises! In fact, it is not difficult to understand this kind of reasoning of the investor, it is just want to take advantage of the consumers to value the reputation of the brand name service and quality of the psychological, will maximize the benefits. And join the franchisee is conducive to expanding the scope of publicity, this behavior is very offensive.

At present, Fenghua District Market Supervision Bureau has according to law seized all the suspected infringing items in the store, and ordered the owner to immediately stop infringing behavior. At the same time, the letter to the investment company's local industrial and commercial departments to assist in further investigation.

The majority of the intention to join a brand of investment intention people, before signing the franchise agreement, we must carefully review each other's business license and brand trademark registration certificate or authorization to use the book, etc., so as to avoid being deceived.