1. Capital: at least 200,000 start-up capital in first-tier cities, and at least 100,000 start-up capital in second-tier as well as the following cities. Catering start-up costs are really not low, whether you join or not, first-tier cities rent and labor wages there, the intensity of peer competition there.

2. Market research: first-tier cities are suitable for doing fine, small cities are suitable for doing mass. In fact, you will find in the first-tier cities to examine the market, basically you can think of the idea of someone can think of, spelling product technology, spelling design sense, there are always people who can do better than you, in the competitive place, not suitable for doing mass things, because too many can be referred to the object.

3. Product technology: can be obtained from a variety of information channels, is not the most difficult part. A lot of people put too much emphasis on the product, in fact, the product technology is really not that difficult.

4. Supply chain: requires many trials and measurements.

5. Brand marketing: make full use of various media channels.