Taiji pickled fish founder is Guan Yihong.

In 1995, the founder of the "Jiomaojiu" Guan Yihong opened the first noodle shop in Hainan, in the catering industry for 20 years, they are busy to the point of burnt out, but also only opened more than 20 stores. Under no circumstances, the tube Yihong had to "learn" the secrets of success of the sea salvage, in 2015, the tube Yihong created "too two" pickled fish, only 5 years, completed from 0 to 126 stores fission, the first half of 2021 revenues is to reach 2 billion. And this set of secrets is "721 partnership":

1, too two pickled fish headquarters fully invested in the store, but only 70% of the profits, to the assessment of the standard shopkeeper 20% of the profits dividends. In fact, it is the store profits and store manager interests linked, so that the store manager is no longer playing the mentality of workers, because only the store to earn more profits, they can earn more money.

2, most companies are facing a "lack of talent" dilemma, too two is the same. In order to solve the dilemma of talent fission, too two launched "master-apprentice system": if the old store manager to train qualified new store manager, as the master, he can get the apprentice store 10% of the profit dividends every month. If the old store manager to train out 10 qualified new store manager, it is equivalent to not pay a penny, own a store.

So, "721 partnership" is to turn the staff into business partners, so that the staff is to do for themselves, rather than working for the company, not only to strengthen the staff's sense of ownership, while solving the problem of slow expansion due to the shortage of talent, but also to avoid the business inside ". The situation of "teach the apprentice, starve the master" is also avoided.

After 24 years in the catering industry, Guan Yihong once again sprinted to IPO:

Jiu Mao Jiu International Holdings Limited (hereinafter referred to as "Jiu Mao Jiu") recently submitted a prospectus to the Hong Kong Stock Exchange, intended to be listed on the main board of Hong Kong. This is another mainland food and beverage brand that has chosen to list in Hong Kong after Haidilao.

Guan Yihong is a native of Taiyuan, Shanxi province, and "ninety-nine cents nine" is a local saying that describes someone who is so stingy that he won't even let go of a penny. The founder, Guan Yihong, took "Ninety Nine Cents" as the name of the company, perhaps because of its affordable nature.