In the catering industry, the essence of marketing is to move customers and make them feel that the dishes or services of their own enterprises exceed the value they pay. Of course, to achieve this effect, the most important thing is to ensure that the taste and quality of the dishes are excellent, the service quality is good, and it has a good advantage with enterprises in the same industry. This advantage can come from the price, the taste of the dishes, the service, the environment and so on.

with the rapid development of the internet era, the speed of information dissemination increases and information tends to be transparent, and the prices of various industries tend to be transparent, and there is less room for product price adjustment. Of course, in the catering industry, the competitiveness of products depends not only on the price, but also on the services, environment, taste and other factors attached to the products, that is, whether customers can enjoy services equivalent to or even higher than the price at the corresponding price, bring details of physical and mental pleasure to customers, and make customers feel value for money.

in the process of e-mail marketing, it is very important to convey the product features, service quality, corporate culture, etc. to customers, and accurately find out the pain points of customers. Today Rushmail shares with you how to use email marketing to grasp the pain points of customers in the catering industry.

(1) Contrasting type of e-mail

With more and more food safety accidents on the Internet, customers are increasingly worried about food safety, so the pain point that customers are worried about food safety can be grasped in the e-mail.

You can give examples of safety accidents that have occurred in recent years, and you can tell customers how to distinguish food, for example, you can teach customers how to distinguish gutter oil, whether chafing dish bottom materials are reused, and so on. And the mail reflects the food safety in your own restaurant, such as putting clean and tidy photos of the restaurant into the mail, or posing a series of edible oil, meat, vegetables, fruits, etc., so that customers can rest assured at a glance.

in the mail, the restaurant with problems is compared with its own restaurant, which forms a huge contrast, catches the eye of customers and increases the marketing effect of mail marketing.

(2) E-mail of concern type

In the catering industry, every restaurant basically has its own special cuisine, which can be used for marketing promotion. For example, whenever the season changes, customers can be reminded that the climate changes frequently, and they need to pay more attention to cold and warmth, etc., and customers can choose the "cold and warmth" type of cuisine, or they can be designed to relieve the fatigue of staying up late and protect them according to the characteristics of employees who often stay up late.

of course, make good use of the personalized function of Rushmail, and set the sender's name in the email, so that every customer feels that this email is specially sent for him, and this dish is specially designed for him, which can improve the customer's goodwill and promote the consumption of enterprises.

Finally, in the catering industry, the most important thing is to use more pictures when sending emails in groups. When describing dishes, no amount of description is more effective than a picture that makes people have an appetite when they see it, which makes customers eager to spend in restaurants and promotes the development of enterprises.