Focusing on Starbucks' partners, coffee and customers, we strive to practice the following values:

—— Create a warm and belonging culture, and welcome and welcome everyone.

-positive actions are used to challenge the status quo, break the old rules and realize the * * * growth of the company and its partners in an innovative way.

—— At every moment when we are connected with each other, Starbucks is dedicated, honest and respectful.

-For everything, Starbucks tries its best and dares to take responsibility. From a humanistic perspective, Starbucks pursues outstanding performance.

corporate culture

1. First, create a brand-new experiential cultural atmosphere. At that time, it was a great innovation. Starbucks created by Schultz made people have a "third space" where coffee life was between home and office, so that customers could swim in it as much as possible.

2. Second, the cultural orientation of self-worth realization. Starbucks has always been treating its employees as partners, so it only produces "live advertisements". And let customers see that a company is so kind to its employees, which naturally gives them more trust and admiration.

3. Third, the cultural pursuit of innovation. Raw materials are the first step to decide whether a product is good or not. When Schultz discovered Starbucks, he was attracted by its high-quality coffee beans. Now Starbucks has set up a supply base all over the world to provide coffee beans for Starbucks to ensure the quality of coffee.