Doing WeChat business is doing friends circle business, and friends circle is our facade. Although the circle of friends is not the whole of WeChat business, managing the circle of friends can make our business get twice the result with half the effort. The circle of friends of WeChat business should reflect professionalism, personality and positive energy. Let others like us and trust us, so that we can win together.
First, when you decide to do WeChat business, you should do some preparatory work before making friends circle.
1. Learn to use WeChat and Meitu Xiu Xiu.
Learn the WeChat tool first. Common functions in WeChat include quickly climbing stairs to browse group messages, how to change group nicknames, and how to tag collections, including chatting on them and not disturbing messages. In addition, Tu Xiu Xiu is also a basic tool of WeChat business, and the pictures decorated with Meitu are particularly beautiful. In addition, magic pens and mosaics in Mito are also tools we often use. The magic pen I just used can highlight the key points, and mosaics can cover up some private information. For example, we are forwarding other people's content to a circle of friends, and we hope that there will be mosaics in the privacy part, which is a respect for others. Wechat and Meitu Xiu Xiu have other functions, which can be studied carefully. You must figure them out for yourself. Maybe you will find powerful functions that others have not found.
2. Avatar and its name
The head of WeChat is as beautiful as possible, and with the embellishment of Meitu Xiu Xiu, it is closer to intimacy and very real. Don't use animal cartoons, pictures of landscapes or products. Some partners like to make their own products into avatars, which will be a bit commercialized. When strangers see it, they will think that you are selling it, which will make people wary. Don't change your avatar often. Change your avatar every day. People just remember you and think about it for a long time. Occasionally, the avatar can be changed. For example, I remember a time when teacher Sanzang was interviewed by a reporter, and then a photo of him shaking hands with Peter Ho appeared in the newspaper, so he changed his head to a photo of himself shaking hands with Peter Ho, which was also a kind of propaganda function, and the details reflected whether he was careful or not.
Wechat nicknames can be real names or nicknames. It should be a simple and pleasant name, not too long, symbols or complicated English, not too common name. The name should be recognizable, and adding an "A" before the name will be counterproductive, you know? Many people with obsessive-compulsive disorder really want to delete you, hehehe, be good, change your name back. For example, some partners named themselves "Four Seasons Beautiful Leisure Fruit", one with strong commercial flavor and the other without recognition. You can open the address book number, and you will find these names strange. I really don't know what to call them. Should I call you a flower, grass, sheep or heart? When there is an @, I don't know how to find it. It's hard to find it. I also suggest that you keep the name of WeChat simple and generous. Simple, easy to remember, easy to identify.
If your avatar is not your own name, it is not your own name, and finally you add an old classmate, and you don't know who you are.
Strangers find it harder to trust you.
3. Look at the number of friends in your address book, add friends from QQ and mobile phone address book, and import them into WeChat.
After the above work is done, we start to send friends circle, and new partners will ask how to run friends circle.
Secondly, I will talk about how to run a circle of friends.
The circle of friends is divided into two parts, one about personal life and the other about products.
1, bask in life and establish an overall image.
The establishment of trust relationship needs to be understood from many angles such as travel, daily life and family life. Through these angles, friends in the circle of friends will have a comprehensive impression of you and trust you easily. The purpose of daily life is to make friends in the circle of friends feel that you are real, have life and feelings, and are real ordinary people. This is naturally grounded and it is easy to establish a trust relationship.
2. About the product part.
Just doing WeChat business with zero experience? How to advertise in a circle of friends? I'm confused! How do we start? Try everything, not be too perfect. The operation of the circle of friends needs a process. Few people say I want to buy it when you send the first one.
Step 1: Set suspense, throw baggage and attract attention.
Sell it, guess! What kind of fruit is this? Is it a hazy beauty to hide half of her face behind her guitar from us? The audience's appetite was suspended, their brains were wide open, and the number of guesses and comments surged. Congratulations! The advertising effect has been achieved, and the basin friends are highly concerned!
For example, I got some detox fruits today, and I want to know what the effect is. Let me experience it first and look forward to it. . .