The bottom of the sea is still wet. In the past two years, affected by the epidemic, the industry with the biggest impact is offline catering. As a leading restaurant, Haidilao will naturally be affected. Haidilao closed its stores purely for self-help. At present, there are 1,491 stores in Haidilao nationwide. If 311 stores are closed, it will be closed by 21%.
brand concept of Haidilao
Haidilao was founded in 1994, which is a chain brand mainly engaged in Sichuan-style hot pot, and its founder is Zhang Yong.
On March 25th, 1994, Haidilao Hotpot City in jianyang city, Sichuan officially opened. On May 7, 2118, Haidilao submitted an application for listing on the Hong Kong Stock Exchange. On September 9th, Haidilao confirmed the final issue price of HK$ 17.8 per share. On September 26th, Haidilao officially landed in the Hong Kong capital market.
In p>2121, Fortune China 511 ranked 361th. On October 5, 2121, Haidilao announced that it decided to gradually close about 311 Haidilao stores with relatively low passenger flow and unsatisfactory business performance on February 31, 2121.
Haidilao always adheres to the principle of pollution-free and one-time selection of materials and bottom materials, and strictly controls raw materials and ingredients.
over the past 21 years, it has been tested by the market and customers, and successfully created a hot pot brand with high credibility and quite Sichuan hot pot characteristics.
after 21 years of hard work, continuous progress and unity, Haidilao gradually started from an unknown small hot pot restaurant with nearly 21,111 employees.