Current location - Recipe Complete Network - Catering industry - Talk about which enterprises are suitable for outdoor advertising.
Talk about which enterprises are suitable for outdoor advertising.
As one of the most common and easily noticed advertising media, outdoor advertising has gained a firm foothold in the advertising industry with its advantages of wide coverage and diverse advertising types, and its industrial amount has also increased year by year. Regarding advertising, according to different consumers, product characteristics and marketing strategies, there are different advertising forms, so which industries are suitable for outdoor advertising? Where is the best place to put outdoor advertisements?

Public transport advertisement

As the most convenient means of transportation in the city, subway and bus have gathered a large number of office workers who need to travel. As long as the target customers of the industry are office workers and business people aged 20 to 40, they are all suitable for subway bus advertising. For example, FMCG, e-commerce, Internet products, smart products, home appliances, fashion, cosmetics, education and so on.

Expressway he expwy advertisement

The biggest advantages of highway and high-speed advertisements are wide coverage, broad vision, long transmission distance and clear image quality. The main targets they face are drivers and passengers, aiming to spread the advertising content to the audience instantly. According to the classification of people, the main industries of advertising are automobiles and peripheral products, high-grade alcohol advertisements for business people, and long-distance communication networks. , furniture, large household appliances, housing sales, investment advertisements for returnees.

Commercial circle advertisement

Advertisers in business circles are mainly large-screen LED advertisements inside and outside shopping malls, which are relatively large media resources. But shopping malls are restaurants, entertainment, shopping and homestays, so they are also very inclusive. Movies, sports, drinks, food, and maternal and child categories can all display advertisements.

Community advertisement

As the media closest to people's life circle, people have a strong demand for home, travel, study and social hobbies. Therefore, community advertising is suitable for financial management, internet e-commerce, electronic communication, tourism, automobile, education, fast-moving consumer goods, food and beverage, and exhibition industries.