Not only Meng Fei failed to open a noodle restaurant, but Jerry Lee also failed. At the beginning of its opening, Morphy invited many stars to join us, and even mentioned them in the program. But the preliminary work was done so well, why did it end in despair? Now is an era of information explosion. Although every star has his "fans" and is willing to call for his "love beans", occasionally, it still needs quality and demand for long-term persistence.
First of all, the price of Morphy noodle restaurant is too high, and the quality is not good, and there are not many features. If you want to stand out from the crowd in the restaurant and can't make a difference, it will be a serious injury. The price is expensive, and consumers will not buy a bowl of ordinary noodles. Murphy is from Chongqing. Coupled with the spread network of Chongqing noodles and his own popularity, he opened a noodle restaurant, but he has little experience, or his experience, so it is difficult to really understand what products consumers need. At first, Morphy used his own "Dongfeng" to make the noodle restaurant business very prosperous, but the price of his noodle restaurant discouraged many people, and fans were reluctant to go again after eating it once.
As a northerner, Jerry Lee has a special feeling for the other side of the street. He once invested in a noodle restaurant. At first, many fans went to the store to eat noodles, and the business was not bad. The price is probably a bowl of 30 yuan, which is more close to the people than other stars. Even so, netizens don't buy it. The evaluation said that the taste was average, so the price was not close to the people.
There are many examples of stars failing to open stores. For example, the dessert shops and restaurants opened by Yang Ying are basically closed because of high consumption and poor taste. Of course, there are also successful stars, such as the hot pot restaurant in Joker Xue and the new noodle restaurant in Yun-peng Yue. Here, some people may say that the problem is that consumption is too high for customers to afford.
In fact, noodle restaurants in Yun-peng Yue are facing different consumer classes, which really has nothing to do with pricing. A bowl of noodles in Yun-peng Yue 108 yuan is more expensive, but there are other features, such as unlimited bowls, diverse ingredients and side dishes and so on. The most important thing is that customers say it's delicious. No wonder such shops are out of stock. The most important thing in catering is quality and taste, and the temptation of food is to pay even if it is sky-high.
Yun-peng Yue noodles, in fact, the price is not very cheap, but after eating, there is a desire to go again. First of all, his restaurant can continue noodles indefinitely, and the weight is really sufficient. The ingredients in it are very rich, and the meat pieces are very big, which makes him have an appetite. It's really enjoyable to meet people who eat a lot and love pasta.
Yun-peng Yue was born at the grassroots level. Before he became famous, he worked as a waiter in Bayouju. He understands the psychology of consumers. A grounded crosstalk performer can close the distance with customers. Although it has also been spit out, the bowl is big and can be extended indefinitely, which has become a selling point. Most importantly, there are many opportunities to meet stars here.
Although it is all for profit, there is a big difference between them. Morphy is basically for profit, and Yun-peng Yue is doing things with a grateful heart, closer to ordinary consumers. In my opinion, the main problem of this polarization lies in Murphy and Yun-peng Yue.
Although both Yun-peng Yue and Murphy made a lot of money and the loss of noodle restaurant was insignificant, Yun-peng Yue still made efforts for the Bay House. I think Yun-peng Yue knows the catering market, consumer demand and so on, and more importantly, he knows how to be grateful, so Yun-peng Yue noodle restaurant can go further than Morphy noodle restaurant.