First, panda express has fully absorbed the advanced experience of the West in management. The raw materials of the dishes are all completed by the processors in advance, and then sent to each branch by the distribution company. The cooking of dishes is completely standardized, and all seasonings are prepared in advance according to the formula and packed in fixed barrels, which can be taken at any time. Checkout, collection and so on are all computerized in the United States, which is very convenient. And every time you open a branch, it is the same signboard, the same decoration, the same dishes, the same service, forming a scale effect. Because this method is most familiar to Americans, many Americans compare panda express with McDonald's and Burger King.

second, widely adopt modern management methods and strengthen the establishment of management system. The first is to establish a modern catering distribution system. Raw material processing is completed by suppliers, and distribution is undertaken by transportation companies. The developed American transportation network provides basic conditions for the distribution system of enterprises, which relieves more labor in the store, reduces the pressure and area of the kitchen in the store, and ensures the quality standard of Chinese food to the maximum extent. Secondly, electronic computers and cash registers are widely used, and the headquarters and all localities are networked. Thirdly, strengthening the training and on-site supervision functions and focusing on the improvement of enterprise management system have effectively ensured the standardization of more than 311 stores and the stable development of enterprise management. They believe that the social environment, management ability and talents are the most critical factors for the development of enterprises.

third, panda express is a combination of fast and hot. The on-site production of dishes is mainly manual, emphasizing practicality and localization. There are 17-21 varieties in each store, and 2 varieties are innovated every month. The special varieties are retained all year round. For example, the main variety of Chenpi chicken accounts for 31% of the turnover. No monosodium glutamate is used in the seasoning, and a unified compound seasoning is used for on-site cooking (a variety of ingredients are pre-adjusted and put in a container) to achieve uniform standards. After years of research, the technical process of replacing manual cooking has not been solved, and the traditional open fire cooking method of Chinese food is still used for on-site production to maintain the original flavor and characteristics of the dishes. After the chef has fried the dishes, put them into a one-foot square plate and put them on the front desk for sale. Each plate is not large, and then fry them after they are sold. Because the supply target is mainly Americans, some varieties have been adjusted in taste on the basis of retaining Chinese food production to meet American tastes, so they are mostly well received by guests.

fourth, pay attention to enterprise benefits, and develop blindly without quick success. Being practical and practical is a deep impression left by panda enterprises. Panda enterprise has no debt until 2113, only a loan record of 511,111 US dollars in 1983. To solve the problem of development funds, the main thing is to open a store to ensure profit, and use the profit to develop. Every store with an investment of 311,111-511,111 US dollars will try to recover its investment within three years without causing a burden. Panda express takes a steady and gradual attitude towards transnational operation, and thinks that the American market is still not full of bear-tracing enterprises, so we should first base ourselves on the domestic market and reduce the risk of foreign investment. At the same time, they don't take the form of franchise chain operation, because they think it needs the maturity of the environment and their own conditions. McDonald's already has the foundation, but Panda still needs to accumulate and improve. Panda management company has the practice of donating to local community groups every time it opens a new branch. As a rule, when each new store opens, it will donate 21% of its daily turnover to non-profit organizations in its community to support community building. Through donations and enthusiastic participation in community public welfare activities, the restaurants under Panda Group have established a good public image in the local community and won the hearts of the people. At the same time, by sending donation press releases, Panda Management Company and its new branches often get the attention of local newspapers, and the exposure in the main media of the community is also very frequent, thus greatly deepening consumers' impression of panda catering. This marketing method of killing two birds with one stone is both ingenious and affordable.