In order to ensure the successful implementation of an activity, it is often necessary to work out an activity plan in advance. An activity plan refers to a planning document made for an activity. Do you know what kind of activity plan can really help us? The following is my carefully organized bakery opening activity planning scheme, hoping to help you. 1

The planning scheme of bakery opening activities. Among all kinds of publicity strategies of bakery, the publicity before opening the store is also extremely important. Doing a good job of publicity before opening a store can often bring a voice effect to the store. The publicity activities before opening a bakery are generally set by the operator according to the business policy, and in conjunction with the specific business strategy, they are carried out in an orderly manner before the bakery officially opens. Therefore, bakery operators need to consider many aspects, such as opening date, publicity theme, publicity slogan, media application, coordination of planning activities and so on. Promote and induce consumers, thus shaping the image of the bakery.

1. Pre-preparation for formulating publicity strategy

From the formulation and implementation of publicity strategy before opening, in this process, the first thing to be completed is to formulate the basic plan of the whole store opening activity, and start planning in the first 11 months before the bakery officially opens, and determine the publicity plan six months before opening, so that the whole activity can be fully prepared and effectively carried out.

2. The specific implementation of bakery publicity activities

The specific implementation of bakery publicity activities needs to be carried out about one month before the opening of the store, so as to inform consumers of the whole opening information and reach the climax of the activity on the opening day. It can be mutual promotion between relatives and friends, and it can be promoted by various advertising media (if you want to save money, you can conduct online publicity, such as Weibo and WeChat, or plan an online marketing event). Of course, the implementation of activities on the opening day of the bakery is essential.

3. Post-promotion

If the pre-promotion of the bakery has achieved a good response, in order to make the grand opening of the store last, a series of continuous activities will be launched at this time, such as the promotion of the store and the handling of membership cards, which can also make the whole opening promotion activities achieve the expected results.

Taking Rorty's Dad brand as an example, some publicity strategies of Rorty's Dad Coffee Bakery.

1, combined with festival marketing strategy

China people love festivals, whether it is an out-and-out traditional festival in China or a foreign festival. Festivals are a business opportunity that Rorty's father can't miss. We will make use of the inherent attributes of the goods according to the needs of the main consumers in the shopping mall, the general situation of competition and our own reality, combined with festivals, so as to achieve festivals without festivals.

For example, on Valentine's Day, Women's Day, Teacher's Day, Mother's Day, Children's Day and other different holidays, we can care about their multifaceted lives and give them emotional marketing and commodity promotion. For example, on Father's Day, we can do a promotion with the theme of "Bring a cool cup home for dad in hot summer", which can arouse consumers' thoughts and promote consumption.

2. Adjust the product strategy in different seasons

With the change of seasons, Rorty's father will define the natural off-peak season of each product, strengthen the introduction of new products in the peak season, increase the promotion of new products and stimulate consumers' shopping desire; In the off-season, it will increase price promotion, strengthen emotional marketing of members and stimulate customers to concentrate on buying. For example, in the peak season, attracting people is not the main purpose, but how to attract customers to buy more goods is the key, while in the off-season, how to attract customers to patronize becomes the main goal.

3. Online marketing promotion strategy

In the era of universal access to the Internet, the network has become an important marketing channel. Compared with the limitations, time-consuming and labor-intensive of offline publicity, online channels are aimed at a wider audience, faster and more timely. We can spread the news through the network channel when the store opens and does promotional activities. In addition, with the help of the group buying platform that has emerged in recent years, a large number of new consumers can be attracted to visit at extremely favorable prices while maintaining the same product quality. Once and for all, new customers will become old customers.

of course, the formulation and implementation of store publicity strategies need the cooperation of all store personnel. In the process of implementing the publicity strategy, it can be adjusted and applied in time according to the actual situation. Planning scheme for bakery opening activities 2

1. Planning objective

Maximize the brand's popularity on campus, open the student market, give customers a refreshing feeling through a series of systematic publicity inside and outside the store, fully create a good shopping environment and enhance the overall social image of the company. Through a series of publicity activities, attract passengers, increase popularity, directly enhance visibility, and lay a solid foundation for future sales.

second, the theme of the event

carnival celebration opening ceremony, auspicious gift

third, the event time

October 24th (Sunday), the opening day

fourth, the event location

in front of the food and music store of Agricultural University

fifth, the participants of the event

All students of Agricultural University can attend

sixth, yes. At the same time, with the enrichment of material life, students have higher and higher requirements for food taste. Once the products can't meet the requirements of students, they will soon be eliminated.

in the bread market, the price of gourmet bread is not low, so it is not feasible to take the low-end route and make a profit by walking. Fortunately, for the student consumer groups, more attention is paid to the quality of the food itself, rather than the price level, which brings business opportunities to our products. We should focus on the diversification and high quality of food and try to win in quality.

VII. Publicity plan

1. Posters: Stick food and music posters on the inner and outer walls of the store according to the company's requirements

2. Store decoration requirements: put a red arch with a diameter of 15 meters at the entrance of the business hall. Hanging the opening banner on the arch increases the festive atmosphere on the opening day.

3. Distribute leaflets: 5,111 leaflets will be distributed on the day of the event, which will be used to publicize the opening mode of our store and the profit-making situation for consumers by advertising and crowd conformity psychology.

VIII. Contents of the event

1. Discount: During the event, all products will be sold at a 21% discount.

2. Shopping and playing dice will bring good luck.

Shopping and playing dice will naturally bring good luck, and it will be grandly launched on the opening day.

Any customer who has shopped all over 38 yuan in our store will have the opportunity to participate in a game of "playing dice" at the exit of our shopping mall with the shopping receipt, twice in 68 yuan and more than three times in 98 yuan. The awards are set as follows: first prize: throw six equal points, and the prize value is 111 yuan;

Lucky Award: Throw five points with the same value, and the prize value is 51 yuan gift roll;

Lucky Award: Throw three points to get a 31 yuan gift roll;

Participation Award: Throw two equal points and get a gift roll worth five yuan.

description: customers can choose goods with the same price at will in the store with the gift roll.

if the input cost may be high, it can be limited daily, on a first-come-first-served basis, while stocks last. Such as: 5 first prizes, 11 lucky prizes, and so on.

3. On the opening day, anyone who buys more goods in our store than 38 yuan can apply for a membership card. In the future, I can enjoy a 21% discount on birthday cake with my membership card, which is for my own use only.

IX. Budget

It is estimated that it will cost 311 yuan to purchase posters, balloons, etc. * * *

It is estimated that it will cost 511 yuan to print leaflets

It is estimated that it will cost 511 yuan to carry out the dice lottery * * * to be 1,311 yuan

X. Effect prediction

1. By distributing leaflets in the early stage, the public will be aware of.

2. Create a lively atmosphere through opening public relations, give the public a refreshing feeling and leave a deep impression.

3. through the activities of "playing shopping and dice", attract customers to buy our products, make them have a preliminary understanding of our products, and promote them to continue to buy our products in the future. Planning scheme of bakery opening activities 3

1. Analysis of market prospect

Nowadays, people's living standards are improving day by day, and the demand for food is getting higher and higher, which is a major reason for the rise of bread and cake industry. The sweet taste of bread and cake is also deeply loved by children, and it is also one of the first choices for breakfast and supper. Therefore, the bread industry has a bright future driven by economic development.

2. competitive sales analysis

1. As a newly opened store, the competition with other bakeries in the same section is obviously weak. Therefore, in the initial stage, good service and preferential price are necessary to establish a good reputation for yourself.

2. As a bakery, taste will be the key to success among bakeries, so it is very important to choose a good baker or join a good bakery chain.

3. Overall marketing competition: Most storefronts in the bread industry think that marketing is just a discount, giving customers a discount, or posting a few leaflets in the storefronts. In fact, the overall marketing is a very complex system, including the following aspects of * * * together, in order to achieve results.

a, store design (which will be discussed in detail below)

b, product display: the products of the same series can be placed in an incremental manner according to the price, and the beautiful styles can be placed in the cabinets visible to people on the road

c, store staff service and shopping guide: the clerk should have a good service attitude and have certain professional knowledge

d, product and store promotion (which will be discussed in detail below)

e. Promotion methods (discussed in detail below)

3. Preparing bread in advance

1. Choosing a site

Bread has always been the first choice for parents to give their children breakfast, and it is also the best choice for students to have breakfast and supper. Cake is essential for post-91s students to celebrate their birthdays. Therefore, it is best to choose the address in a densely populated residential area, commercial center and near the school.

2. Pre-investigation

①. After the address is selected, a questionnaire survey can be used to find out the eating habits of the people nearby and the acceptable price range of bread.

②. Understand the commodity prices of other bakeries in the same location

③. Understand the prices of raw materials, determine the supply points of raw materials, shop around and reduce costs.

3. Fund preparation

Store rent: 1111 yuan/month

Purchase equipment: such as; Oven, wake-up box, refrigerator, mixer, operation desk, etc. are about 1,111 yuan

The investment of tools, such as baking tray, various molds, knives, etc. is about 2,111 yuan; The raw materials for the shelves and display cabinets are about 5,111 yuan, and the salary of the shop assistants: about 1,111 yuan

Decoration funds: about 31,111 yuan

Working capital: 1,111 yuan

(The situation varies from place to place, and the above is only for reference, please visit the site for specific prices)

4. Required documents

1.) Store name approval

2. Stamping and capital verification < >.

4) Apply for a business license with the health permit from the local industrial and commercial bureau;

5) apply for organization code certificate

6) apply for tax registration certificate

4. Store decoration design

1. Cleanliness and hygiene are the most important things. (put the certificate in a conspicuous position for customers to see and buy with confidence)

2. The internal structure of the store is all made of glass and stainless steel, and the visual effect is very transparent. You can see an open and clear bakery in the distance, which is very modern. Have an open kitchen, all products are made, baked and sold in the store, in order to provide customers with the freshest food. The working space with large glass perspective allows customers to clearly see the chef making bread in the kitchen, giving people a feeling that they are not in the kitchen, but more like designing and making a perfect work of art in a boutique house.

3. The door is also made of full floor-to-ceiling glass doors, so that passers-by can see at a glance what is sold in the store.

4, lighting and other hardware equipment is also very important, if the store is not bright enough, it gives people the feeling that it is going to close down! Therefore, the lighting of the bread cabinet is strong, and the tin-platinum paper pad can be placed under the bread and cake to show its grade and taste under the illumination of the light. At night, the light at the door must be on, which can attract the attention of passing customers at once.

5. Using yellow as the main color, such as using yellow as the lighting system and yellow as the container for bread, can make people feel that the store is more magnificent and make the bread look fresh.

V. Marketing Strategy and Promotion

Initial stage of opening:

1. Publicity: A bakery, its taste and its hygiene are the key to defeating other competitors, but only when it has just opened can more people know the taste of our bread? It is a good way to hold a free tasting activity in a crowded place, which can not only let people know the taste of the bread they have made, but also attract people's attention and promote their own brand. Although it takes some money, it can bring a large number of customers, which is worthwhile. At the same time, we can also vigorously promote the phenomenon that our bread will never return to the furnace, so that people can eat with peace of mind and rest assured.

2. During the opening period, preferential activities are indispensable. Personal suggestions can be made in the form of distributing vouchers to promote sales, which can not only publicize, but also capture the characteristics of people's greed for petty gains and attract them to spend. Why not? At the same time, we can adopt the member discount system to consolidate customers, and record the customer information of members, including names, contact information and birthdays, and, if possible, record the birthdays of their families, especially children. At this stage, according to the previous investigation, the production of cakes with various prices and tastes can be allocated to prevent excessive production and losses caused by accumulation, and then the production plan can be revised according to the sales situation.

Get on the right track: At this time, focus on consolidating old customers and developing new customers. At this stage, we can carry out some discount activities appropriately to attract new customers, and record more customer information to enrich our customer database. When the customer's birthday arrives, call and ask if he needs cake. Home delivery and more holiday activities are also good ways to attract customers.

Students are a very large consumer group. Therefore, we need to take the initiative to find business opportunities among students. We can go to some schools for publicity after class, and talk with them.