Psychological quality:

1. Professional psychological quality, including self-confidence, enthusiasm and openness

2. Mental health refers to maintaining a good and continuous psychology, without mental illness

Knowledge quality

1. Types of knowledge structure, including breadth, depth and time

2. Public * *. Relevant knowledge (knowledge fields related to the organization's industry and knowledge fields related to public relations)

Competence and quality:

Communication ability, organizational ability, innovation ability, communication ability, self-control ability and adaptability

Moral quality

1. Social responsibility

2. Professional ethics, including professional attitude, professional discipline and professional style.