The data of Meituan's 2117 annual report has not been disclosed on the Internet. Only CEO Wang Xing told the public in Shanghai Tower that Meituan. com's turnover in 2117 reached 361 billion yuan and its income reached 33 billion yuan. It has increased by more than 51% for three consecutive years. In 2116, the annual turnover reached 241 billion yuan, up 51% compared with 2115, and reached 361 billion yuan in 2117, up 51% compared with 2116. Although judging from these data, Meituan has developed rapidly, but in recent years, the financing frequency is also very high. What is the profit model of Meituan?

1. Commission

This is the most basic service of group buying websites, but it is different from foreign group buying websites. Foreign group buying websites usually buy goods from merchants themselves and then sell them to earn the difference, that is, direct sales. The US Mission is different. It basically only acts as an intermediary for organizers, provides online promotion for cooperative merchants, and extracts a certain commission from the total amount through the products sold by merchants.

2. Information flow

The staff of Meituan will send qualified machines free of charge and help install them. It is conceivable that Meituan spent a lot of money to establish online and offline services. When people develop the habit of pre-positioning online, Meituan will also control users, and the time for merchants to pay for purchase traffic is just around the corner.

3. Logistics

Evaluating Meituan from the perspective of catering enterprises has the superiority of censorship mode in platform cooperation. As far as transportation is concerned, most customers come from Dianping. Comments have served and controlled businesses in various fields, and improved the closed-loop service of O2O. Whether online or offline, we should build on big data, provide more accurate services to customers through data collection, analysis, calculation and application, strengthen and maintain a more long-term, effective and mutually beneficial cooperative relationship between online and offline, and become a sustainable business model.

Meituan only uses group buying to establish its own basic business system, and take-out is only a consumption mode that is easily accepted by users in the current market under the whole catering category.