What are the skills of font design in poster design? How to design fonts in poster design? Points for attention in font design in poster design! Fonts are widely used in graphic design, including almost all the titles and texts of visual communication works. With the continuous development of computer fonts, computer fonts are more and more abundant, which provides designers with more choices, but also leads to fewer and fewer designers who are good at font design. So how to design the font of poster design best? Let's take a look at the advanced skills of font design in poster design summarized by predecessors. First, the precautions of font design in poster design (1) The standard word modeling should be integrated with the logo modeling. The standard word and logo are a closely connected entity with different functions. The position and way of combination between them should be coordinated, balanced and unified, so that it is both aesthetic and can clearly convey the corporate culture and business philosophy. (2) The modeling of standard words should be able to show the unique enterprise nature and commodity characteristics. The name of the enterprise or product of standard words is personalized to form vivid symbols, which can express rich contents. Design experts have found that "fonts made of thin lines" are easily associated with fiber products, perfumes and cosmetics. "Smooth fonts" are easily associated with soap, cakes and sweets. "Corner font" is easily associated with machinery and industrial supplies. Not only can different fonts make the standard characters show the individuality of goods, but also the characteristics of enterprises or goods can be better shown after the standard characters are given modeling factors such as symbols, hints and echoes. (3) The design of standard characters should be consistent with the corporate image strategy. Many companies may keep the original standard characters or make only a few improvements when implementing CI strategy to make them conform to the corporate image strategy. This is often because the standard words of enterprises have been recognized by the public after long-term dissemination and use. If they are changed suddenly, consumers will be at a loss. Therefore, many enterprises choose the design strategy of gradual and continuous improvement. Second, the advanced skills of font design in poster design 1. Tilt the tail up, but keep the balance and rhythm of the whole font combination, such as real estate, supermarket promotional advertisements, etc. 2. Build public facilities for fonts and strokes, so that fonts can form a sense of integrity by using common strokes. For example, 3. Perform partial tattoo surgery on fonts, such as the fonts of world without thieves movie posters. 4, combined with the emotions to be expressed in the advertisement and the atmosphere to be rendered, the personalized font design can be combined with graphics. For example, the girl movie poster uses a tape to set up the whole font. 5, random handwriting, skewed fonts, such as the fonts in the QQ show, make people feel cute, relaxed and happy. 6, the font of calligraphy strokes, usually you can use a dry pen to make a few strokes on the rice paper and scan them into the computer for later use. 7. The main rule of font size, rhythm and rhythm combination and fine small parts is to make the font a note, so that people who see it seem to hear it. If you have time, study the relationship between design and music creation. 8. Irrational scribbles, ugly to the extreme, and the library to the extreme, but only if the font is recognizable. 9. Small-circle design 11. What are the methods for choosing fonts for orthodox poster design?
1. Posters for men's products
If the promotional products in the poster design are aimed at male customers, it is necessary to express the meanings of toughness, sunshine, strength, stability and atmosphere in the copy. Usually, designers will choose a thicker font as the title, and the text effect is rough and atmospheric, which can better reflect the characteristics and charm of men.
2. Posters for women's products
Posters for women's products usually bear obvious traces of women, whether they are color matching or core images. So in order to make the effect uniform, you can choose delicate and slender. It is suggested that the text color should be consistent with the background color or the color of the core image, which can not only keep the page tone consistent, but also clearly express the marketing intention.
3. Posters for children's products
Posters for children's products usually use rounder fonts, which are full of childlike visual effects, and are usually thick, so it is very easy to attract the attention of visitors when used as titles.
4. Posters for expensive products
If the advertised products are high-end and expensive, designers can choose a slim font for the text in the copy, which is beautiful and clean, so as to better show the characteristics of the advertised products.
5. Posters for holiday promotion
Posters for holiday promotion are usually used in a specific festival. In order to stand out from many promotional advertisements, the title of the copy is usually in a relatively thick font, in order to attract consumers' attention. The optimization of font space is basically to adjust the distance between words and make the distance between fonts quite even, so that it will look neat and orderly. How to design the poster font? Usually when designing poster fonts, many novices don't know what fonts to use, and they are always confused in the vast fonts. In fact, fonts also have personality and feelings. Today, I will tell you how to design fonts according to different poster styles. Generally, posters of men's goods, such as men's wear, outdoor clothes and outdoor men's shoes, need fonts with more masculine temperament and tough feeling. Therefore, it is suggested that when designing fonts, some fonts with masculine, tough, rude and other male symbols should be selected, such as Founder Black, Mona Super Black, and Word-making Workshop Black. The font is thick and powerful. Poster font design of women's goods, such as women's clothes, ornaments, etc., all need soft, slender and delicate fonts, so when designing fonts, we should also choose some slender and soft fonts, such as Founder Yue Black Slender Long Body, Zhang Haishan Sharp Line Simplified Body, Founder Lanting Ultra-fine Black Body, etc. Poster font design of children's goods, such as children's clothes and children's toys, needs some lively and playful fonts, such as Hanyi doll body, chalk font and Hanyi wheat font. For example, some cotton, linen and literary clothes like to use such fonts, mainly including some handwritten pen fonts, word-making workshops and love letters fonts. When designing some ancient and Chinese fonts, we often use some calligraphy fonts, especially the interfaces of some games, which are very domineering and artistic. There are mainly Japanese brush, Yuwen brush, Ye Yougen brush font, etc. The best font structure design combined with some brush strokes will make the font design feel stronger. Some international brands, we always feel that their designs are so atmospheric, which of course has something to do with the choice of fonts. The font design choices are all simple and neat fonts, such as fine song style and fine black.