Tourism in China and the United States started late, and truly popular tourism activities did not begin to rise until the 1990s.
Faced with such a new thing, everyone wants to experience it first. Famous tourist attractions are very attractive to tourists, so domestic tourism has developed very rapidly.
In this context, the traditional tourism industry has developed a simple and rude business model: building fences around a scenic spot, supporting the necessary infrastructure, arranging several entrances to collect tickets, and starting business as a scenic spot.
With the popularity of the scenic spot itself, the scenic spot can get a large number of tourists without much effort. This model is all the rage, but it won't last long. In recent years, it has shown a weak trend:
1. From the outside, tourists who simply visit scenic spots began to decrease, while tourists who pursue experience surged. The service level of scenic spots has become increasingly prominent, and attracting tourists is no longer as easy as before.
2. Externally, the income of traditional tourist destinations mainly depends on scenic spot tickets, and the profit model is too single. If the passenger flow drops, the income of scenic spots will be in trouble.
It can be said that the prosperity of traditional tourist destinations is a good opportunity to catch up with the harmony of the right time and place, but the days have passed and people and harmony are no longer harmonious. It is impossible to live so comfortably just by being in the right place at the right time.
How does the traditional tourism industry turn over?
Obviously, the traditional mode of destination tourism operation is no longer applicable, so how to reform and innovate and create a tourism mode that adapts to the current situation?
The main problem of traditional tourist destinations is that the format of scenic spots is too single. Therefore, the key to break through the predicament is to change from single format operation to multi-format operation, increase facilities such as catering, accommodation and entertainment, and build a comprehensive tourist destination.
So how to implement it? We can learn from the practices of the booming Internet companies in recent years. The operation of the Internet follows such a thinking mode, that is, it obtains traffic through free core business and profits through value-added services.
2. China Tourism Development Report
People's Daily Online, Beijing, August 28th (Reporter Liu Jia) Recently, the Ministry of Culture and Tourism released the 20021second quarter national travel agency statistical survey report (hereinafter referred to as the report). It shows that in the second quarter of 2002/kloc-0, there were 3 1832600 domestic travel organizations of national travel agencies, with 82.394 million person-times; It received 37.2797 million person-times and 82.3633 million person-times.
It shows that as of June 30th, 20021year, there were 4 national travel agencies in the second quarter, and 3 travel agencies approved by provincial cultural and tourism administrative departments. The audit completion rate in 26 regions of China exceeds 90%, and the audit completion rate in Tianjin, Hebei, Liaoning, Anhui, Jiangxi, Hunan and Guizhou reaches 100%.
3. Analysis of tourism development in China.
China is entering a new stage of two-way interaction and virtuous circle between tourism consumption market and tourism investment factor market, and there is huge space and potential for tourism investment. Tourism is a comprehensive industry and an important driving force for economic development. Tourism is constantly integrating with various industries. In 20 16, in tourism and national life, rural areas, health, old-age care, leisure and other key areas will become the development hotspots in the new year.
In the next five years, the tourism Internet will create a value-added bonus of 1 trillion.
Guide tourism to promote each other with infrastructure construction, industry, agriculture, education, medical care and finance, and make tourism a new growth point for China's sustainable economic development.
4. Tourism situation in China
The initial stage of Zhongtong tourism development: 1978, 1979 The state proposed to vigorously develop tourism for the overall situation of reform and opening up. The first national tourism development strategy document (report) has two directions:
The first is the dual nature and dual goals. China's tourism industry is not only a part of economic undertakings, but also a part of foreign affairs. The development of tourism needs a double harvest of politics and economy to determine the direction of characteristics.
The second is to compare the positioning of tourism in the economic field after debugging. Tourism is a comprehensive undertaking, an integral part of the national economy and an indispensable livelihood undertaking related to the national economy and people's livelihood. This is also the first accurate positioning of the importance of the industry, that is, choosing the right runway to match the socio-economic development stage of tourism development in the past 40 years.
5. The development of tourism in China in recent years.
Chen Guangfu, who worked in Shanghai Commercial Savings Bank at that time, set up a tourism department in the bank. 1June, 927, the Ministry of Tourism became independent and renamed China Travel Agency.
China Travel Agency was established in the Republic of China, aiming at serving the society, actively developing tourism business, establishing newspapers and spreading tourism culture, which made extremely important contributions to the development of modern tourism. It marks the rise of tourism in China.
6. The development of tourism in China.
China's tourism development, China is changing from mass tourism to global tourism, and guiding the diversification of tourism consumption patterns! At present, with China building a well-off society in an all-round way, people's demand for a better life is increasingly rich, and ten new itineraries are fully exposed, which has promoted the deepening of the reform of the supply side of the tourism economy and actively stimulated the people's unprecedented enthusiasm for tourism consumption! Tourism consumption shows explosive growth! Tourism has become a strategic pillar industry of China's economic development!
I. Tourism in Yang Kang
Improving people's livelihood and well-being is the fundamental purpose of development. We should make greater efforts to benefit people's livelihood, solve worries and make up shortcomings, safeguard people's livelihood in development, promote social fairness and justice, make continuous progress in raising children, preventing old age, learning to teach them, earning income from work, getting medical care for the sick, providing for the old, living and housing, helping the weak and helping the poor, and carry out in-depth poverty alleviation to ensure that all people have more sense of gain in the development of * * *, and constantly promote people.
Strengthen the construction of social security system. According to the requirements of the bottom line, dense network and mechanism, a multi-level social security system covering the whole people, coordinating urban and rural areas, with clear rights and responsibilities, moderate protection and sustainability will be built in an all-round way.
Implement a comprehensive national insurance plan. Improve the basic old-age insurance system for urban workers and urban and rural residents, and realize the national overall planning of old-age insurance as soon as possible. Unify the basic medical insurance system and serious illness insurance system for urban and rural residents. Improve the unemployment and industrial injury insurance system. Establish a national unified social insurance service platform. Coordinate the urban and rural social assistance system and improve the minimum living security system. Adhere to the basic national policy of equality between men and women and protect the legitimate rights and interests of women and children. We will improve the systems of social assistance, social welfare, charity, special care and resettlement, and improve the care and service system for left-behind children, women and the elderly in rural areas. Develop undertakings for the disabled and strengthen rehabilitation services for the disabled.
Human health is an important symbol of national prosperity and national prosperity. It is necessary to improve the national health policy and provide all-round and full-cycle health services for the people. We will deepen the reform of the medical and health system, comprehensively establish a basic medical and health system with China characteristics, a medical security system and a high-quality and efficient medical and health service system, and improve the modern hospital management system. Strengthen the basic medical and health service system and the construction of general practitioners. Cancel the use of medicine to support doctors and improve the drug supply security system. Adhere to prevention first, carry out patriotic health campaigns in depth, advocate a healthy and civilized lifestyle, and prevent and control major diseases. Implement food safety strategy to make people eat with confidence. Adhere to both traditional Chinese and western medicine, inherit and develop the cause of traditional Chinese medicine. supporter
Adhere to the harmony between man and nature. Building ecological civilization is a Millennium plan for the sustainable development of the Chinese nation. We should establish and practice the concept that clear water and green mountains are priceless, adhere to the basic national policy of saving resources and protecting the environment, regard the ecological environment as life, coordinate the management of landscape, forest, fields, lakes and grasses, implement the strictest ecological environment protection system, form a green development mode and lifestyle, firmly follow the civilized development path of production development, affluent life and good ecology, build a beautiful China, create a good production and living environment for the people, and contribute to global ecological security.
Insist on building the same body of human destiny. Build an ecological system that respects nature and develops green.
Accelerate the reform of ecological civilization system and build a beautiful China. Man and nature are the same life, and human beings must respect, adapt and protect nature. Only by following the laws of nature can human beings effectively take fewer detours in the development and utilization of nature. It is an irresistible law that human beings hurt nature and will eventually hurt themselves.
The modernization we want to build is the modernization in which man and nature live in harmony. We should not only create more material wealth and spiritual wealth to meet the people's growing demand for a better life, but also provide more high-quality ecological products to meet the people's growing demand for a beautiful ecological environment. Adhere to the principle of giving priority to conservation, giving priority to protection and giving priority to natural restoration, and form a spatial pattern, industrial structure, production mode and lifestyle of saving resources and protecting the environment. Nature is quiet, harmonious and beautiful.
Promote green development. Accelerate the legal system and policy orientation of green production and consumption, and establish and improve the economic system of green and low-carbon circular development. Build a market-oriented green technology innovation system, develop green finance, and expand energy-saving and environmental protection industries, clean production industries and clean energy industries. Promote the revolution of energy production and consumption, and build a clean, low-carbon, safe and efficient energy system. We will promote comprehensive conservation and recycling of resources, implement nationwide water-saving actions, reduce energy and material consumption, and realize circular connection between production systems and living systems. Advocate a simple and moderate, green and low-carbon lifestyle, oppose extravagance and unreasonable consumption, and carry out actions such as creating conservation-oriented institutions, green families, green schools, green communities and green travel.
Strengthen ecosystem protection. Implement major projects for the protection and restoration of important ecosystems, optimize the ecological security barrier system, build ecological corridors and biodiversity protection networks, and improve the quality and stability of ecosystems. Complete the delineation of the red line of ecological protection, permanent basic farmland and urban development boundary.
Carry out land greening, promote comprehensive management of desertification, rocky desertification and soil erosion, strengthen wetland protection and restoration, and strengthen the prevention and control of geological disasters. Improve the natural forest protection system and expand returning farmland to forests and grasslands. Strictly protect cultivated land, expand the pilot project of fallow in rotation, improve the fallow system of cultivated land, grassland, forests, rivers and lakes, and establish a market-oriented and diversified ecological compensation mechanism.
Perfecting the red line of ecological protection, permanent basic farmland and urban development boundary, and strengthening ecological system protection are the guarantee of tourism development.
Three. cultural tour
Socialism with Chinese characteristics culture, which originated from the excellent traditional Chinese culture nurtured by the history of Chinese civilization for more than 5,000 years, is integrated into the revolutionary culture and advanced socialist culture created by the Party leading the people's revolution, construction and reform, and rooted in Socialism with Chinese characteristics. This is a good practice.
Persist in letting a hundred flowers blossom and a hundred schools of thought contend, persist in creative transformation and innovative development, and constantly create new glories.
7.20 17 Overview of Tourism Development in China
In order to promote the development of world tourism, popularize tourism concepts, and clarify the significance and role of tourism, the World Tourism Organization has set a theme for world tourism day every year since 1980, and tourism organizations of various countries carry out activities according to the theme and requirements of each year. 1983 China officially became a member of the World Tourism Organization.
Since 2020, affected by the COVID-19 epidemic, the tourism of all countries in the world has been hit hard. The COVID-19 epidemic has greatly reduced the number of global tourists. In 2020, the loss of global tourism revenue was $65,438 +0.3 trillion, making it the worst year in its tourism history.
Tourism is one of the most important industries in the world, which provides employment opportunities for one tenth of the people in the world and guarantees the livelihood of hundreds of millions of people in the United States. Affected by the COVID-19 epidemic, 654.38 billion to 654.38 billion jobs directly related to tourism were threatened.