To attract customers within 7 seconds, it is necessary to capture the customer's psychology. This, first of all, to clarify their product positioning, understand their target customer groups, according to the general psychological characteristics of the customer groups to the product promotion and layout, design marketing programs.

For example, if you are a chain of hypermarkets, your audience is the general public, then "discount" "limited time offer" and other words will be able to firmly grasp the hearts of your customers. Such customers like the pursuit of cost-effective, buy products to daily necessities, affordable, economic is the biggest feature you need to highlight. If you open a dessert store, your target customer group is like the pursuit of taste and style of young white-collar workers, then your promotional program should show that you are different and special, reflecting your unique. For example, "Maybe this is the most delicious store you have ever eaten", "We have introduced this special milk from New Zealand", "We have given up two-thirds of the meat on the cow, just to satisfy your picky taste buds! ". When publicizing, it is best to use more questioning sentences to trigger the curiosity of customers and attract them to come in to see what kind of drugs you are selling in your gourd.

If you are a brick-and-mortar store, you have to observe the decoration styles of the stores around you when you are decorating, and it is better to be different from everyone else, or the decoration styles of the stores that are doing the same type of products with you are different. Like Chengdu, there is a rising net red store bubble noodles canteen, located in Chengdu to local snacks known as the construction of the lane, around the store decoration are simple grounded, only this store is ins Scandinavian minimalist style, although the sale of noodles, but the interior is not at all ordinary, it looks fresh and literary, very eye-catching and attention-grabbing, at once able to attract the customer's line of sight.

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