The most frequently used brand element in the public's word-of-mouth is the brand name. Whether a brand name can be remembered by the public is a matter of whether a brand will continue to exist or be eliminated.

A good name not only conveys positioning value and creates impact, but also reduces communication resistance. In this era of information overload, it is extremely important that our party brand name can be remembered by party members and form a spread. Then how to come up with a good name? What elements should it have?

One, to have positioning, reflecting the red gene

Party building brand name should convey positioning, reflecting the red gene, so that people know at a glance that this is the party building brand, and not the other way around, i.e., the party language party language.

Two, to have an image of symbols, easy to disseminate

A party building brand name to have a certain ability to disseminate, in the past we have counseled the unit, which are regarded as a benchmark unit, in addition to their own party building work to do in place, one of the most important one is that we will be the service, will work, will be the daily drip Through the party building brand "this tree" brightly, and have a let everyone know at a glance what we are doing the name and image.

Three, with unit characteristics, work characteristics

To be able to call the party building brand name, must have unit characteristics, is formed through the work of the unit's system of mechanisms, so that we can optimize the work mechanism just in time, through the institutional mechanism to introduce a reasonable name, so that the institutional mechanisms The name of the support. At the same time can highlight the characteristics of the unit, in the transmission to establish up the image.

Four, with a sense of honor, can evoke responsibility

When a unit in the establishment of the party's brand name, must let the party members are actively involved in the masses, so that the late party brand name is determined to provoke a sense of honor, but also to get everyone's support, evoke every unit of party members. The brand name of the party building can be determined in order to stimulate a sense of honor, but also to get the support of each unit of the party members to arouse the sense of responsibility of each unit of the party members to "polish" the brand.

Above we finished the party building brand name to have the elements of the characteristics of the next we look at some of the party building brand name, I hope that we can provide reference value for the name.

1, SAIC Group Anji Logistics - Party building brand: Anji number

2, Volkswagen Group No. 2 - Party building brand: all the will to go together to create a **** win

3, SAIC Group General Party Committee - Party building brand: Tongrong Da Dao Si Yuan Zhi Yuan

4, Orient International - Party building brand: Dongfang Hong

5, one of the tunnel stock - -Party building brand: shield method of party building

6, the county party committee organization department - party building brand: the party flag navigation - field flowers

7, the community party committee - party building brand: the party flag fluttering culture benefiting the people < /p>

8, the Transportation Bureau organs of the Party Committee - Party building brand: the heart of the people through the road

9, the Taxation Bureau Party Committee - Party building brand: the red navigation tax reflecting the Elephant Mountain

10, the county administrative approval bureau -Party Building Brand: Red Seal

11, Culture and Tourism Bureau -Party Building Brand: Culture and Tourism Integration - Building Dreams of Longmen

12, School of Computer Science, General Party Branch- -Party Building Brand: Party Building Leadership, Digital Media Intelligence