Through the unremitting efforts of Fudangdang R&D team, we finally introduced the new products created by combining traditional cakes with western-style baking into the market, and created many new cakes through research and innovation by masters, which greatly satisfied consumers' pursuit of taste. In addition to having a large number of professionals, the company also specially hired several national cooking experts, nutrition experts and marketing experts as advisory teams to make timely suggestions for the enterprise. With strong technical research and development and brand operation strength, combined with our rich practical experience in catering management, we provide professional, scientific and convenient services for small and medium-sized investors who are committed to catering entrepreneurship.

the ultimate pursuit of products

First-class raw materials, repeated tasting experience and strict control of the production process constitute all the secrets of Fudangdang delicious. In daily management, Fudang also follows the principle of quality first. For example, under the premise of not affecting the quality of products, Fudang now has some machines that can be replaced by machines, but most of them are still manual at present; The normal shelf life of the product can be three to four days, but they throw away all the rest of the day and never sell it again the next day. In Fudang, the types of single items in each store will be slightly different to take care of different taste needs, and all store managers grow up from shop assistants, who are trained by the way of master and apprentice.

catering to consumers' pursuit of pastry freshness

in the past, it was difficult for consumers to buy cakes made on the spot, but pastry shops made on the spot like Fudang with high freshness are popular under the current trend that consumers demand higher freshness, and this kind of pastry shops made on the spot are becoming more and more mainstream.

the price is close to the people, so as to achieve the ultimate cost performance

Many people think that the higher the price, the higher the force, and the greater the chance of becoming a online celebrity store. Actually, it is not. Good taste and high cost performance are the main reasons why Fudang is sought after. As can be seen from the store, its price is relatively low in baking products in Songjiang area. The price of 19 yuan/kg is definitely affordable for everyone. More cakes in the store are cheaper than one in 1 yuan, one in 3 yuan and one in 4 yuan.

Accurately grasp the psychology of female consumers

At present, the core brand consumers are basically female consumers. This kind of consumers have both purchasing power and communication. No matter where you are, there is always a long queue at the door of Fudangdang, and most of the queues are female customers.

With the creative healthy eating culture combining Chinese and Western cultures, Fudangdang has set off a whirlwind of high-end fashionable drinks and desserts in the market, and maintained a strong development momentum, strongly entering the inland market of China, helping China entrepreneurs to build a sunshine career platform and win wealth opportunities.