There are various ways to sell. I believe all the friends who do telemarketing know that it is very important to make the opening remarks of telemarketing. Here I will share with you a model essay on telemarketing. Please refer to it.

model essay on telemarketing

The key of telemarketing prologue

As an excellent telemarketing prologue, when you call a customer for the first time, you must introduce yourself to the company within 31 seconds, arouse the customer's interest and make the customer willing to continue talking. That is, the salesperson should clearly let the customer know the following three things within 31 seconds:

1. Who am I and which company do I represent?

2. what's the purpose of my call to the customer?

3. What are the uses of our products for customers?

special opening remarks

1. mention the things that customers are most concerned about at present.

　? Hello, Mr. Li, I heard from your colleague that your biggest headache at present is that it is difficult for the company to recruit suitable people now, isn't it?

2. mention the customer's competitors.

　? We have just cooperated with Allianz (the competitor of the target customer), and they think our products have played an extraordinary role in opening up the high-end market, so I decided to give you a call today. ?

3. mention the customer's recent activities.

　? At the recent industry seminar your company participated in, Zhang Hai, an engineer, mentioned XX's point of view. I think the latest products of our company just meet Zhang Gong's

4, which caused his worry and anxiety.

　? Customers keep mentioning that the company's sales staff are easily lost, which is really worrying. ?

　? Many customers have mentioned that their customer service staff often receive some harassing calls, which is very difficult to deal with. How does Manager Wang handle this kind of thing?

5. mention the samples you sent.

　? I sent you samples of our products the other day

? How do you feel about the sample I sent you after trying it out?

6. Mention promotional activities.

　? Our company launches the Spring Festival? Family fun? Ten days after the event, 21,111 customers took part in it. As long as you pay more money to 5 yuan every month, you can make any local calls and ask questions during the Spring Festival.

telemarketers ask questions directly to customers and use the questions to attract their attention and interest.

　? Director Zhang, what do you think are the main factors affecting the quality of your products?

8. provide information to customers.

telemarketers provide customers with some helpful information, such as market conditions, new technologies and new product knowledge, which will attract customers' attention. This requires telemarketers to stand in the customer's position, think for customers, read newspapers and periodicals as much as possible, master market trends, enrich their knowledge, and train themselves to become experts in this industry. Customers may deal with telemarketers, but they have great respect for experts.

for example, you say to a customer:? I saw a new technological invention in a certain publication and found it very useful for your factory. ?

9. Speak with data.

telemarketers can provide customers with information, explain problems with specific figures, care about customers' interests, and gain customers' respect and goodwill.

　? If our service can improve your sales performance by 31%, you must be interested to hear it, right?

　? If our rhyme service can save your company 211 thousand yuan a year, I'm sure you will be interested, won't you?

telemarketing model essay 2

Example 1, telephone communication with customers for the first time: Hello, Mr. Chen, I'm Zhang Ming from the marketing department of * * * Company, which has been established for more than five years and has cooperated with * * * * * * for many years. I wonder if you have ever heard of our company?

error point:

1. The salesman didn't explain why he called and what benefits it would have for the customer.

2. Customers don't care how long your company has been established, who you cooperate with or whether you have ever heard of your company.

(customers don't care about the problems, so don't put them in the opening remarks. Maybe we have some similar problems in practice, which may not be so serious)

Example 2: Salesman:? Hello, Mr. Chen, I'm Zhang Ming from the marketing department of * * * company, and we are specialized in providing * * * * * * * *. Which company's products are you using now?

error point:

1. The salesman didn't explain why he called and how it would benefit the customer.

2. Asking questions before mentioning the benefits to customers immediately makes people feel defensive.

Example 3:

Salesperson:? Hello, Mr. Chen, this is Zhang Ming from the marketing department of * * * company. I sent you some CDs/materials a few days ago. I wonder if you received them?

error point:

1. The same question does not explain why you are calling and what benefits it will bring to the customer.

2. Usually everyone is very busy, even if they receive the information, they may not read it, and they are given a chance to answer:? I didn't receive it.

(the information and products should be clear)

Example 4:

Salesperson:? Hello, Mr. Chen, I'm Zhang Ming from the marketing department of * * * company, which provides professional services. I wonder if you are free now. I'd like to spend some time discussing/introducing it to you.

Wrong point:

1. Directly mention the product itself, but do not say what is good for the customer.

2. Don't ask the customer if he is free, just ask for the time.

Conclusion

These are some examples of effective opening remarks of telemarketing. Salesmen and friends can arrange and apply them according to their own situation, so as to play the most effective role.

model essay on telemarketing 3

Skills of opening remarks in telemarketing 1. Say the first sentence well and build initial trust

The skill of opening remarks is to solve these doubts in customers' minds. Only your opening remarks can solve these doubts in customers' minds, so that it is possible to continue. Among them, the first sentence is very important Usually it shows how I know you. For example, when an insurance company cooperates with the credit card department of a bank, the first sentence is usually:? Hello, is this Mr Stephen Chen? This is * * * from the Customer Service Center of China Merchants Bank. Do you have time now? I'd like to pay a return visit with you. . Because I am a credit card user of China Merchants Bank, I have the possibility of continuing the conversation.

Skills of opening remarks in telemarketing 2. Don't give customers a chance to refuse you

Most untrained sales newcomers often suffer a lot from this, only knowing to say or asking closed questions that are easily rejected by customers, such as whether it is good or not, whether it is possible or not. A word "NO" from the customer will be wasted.

Therefore, excellent salespeople pay great attention to the design of questions in every conversation, and basically form the habit of ending with open questions. For example:? I came to you today to introduce a special type of consulting service? Trading? How well do you know this service form? This way, it is not easy for customers to hang up on you.

However, closed-ended questions can't be used in the whole opening stage. When customers are interested in your service and ask you for advice or advice, you use closed-ended questions for diagnosis. At this time, closed-ended questions become easier to build trust. For example, when I communicate with many customers, customers are very worried about how to establish the team organization structure of telemarketing. I usually ask questions: Can you briefly describe your current organizational structure? (This is an open question); ? Do you have a special person who is responsible for developing new customers and maintaining old customers? This problem is a closed problem.

skills of opening remarks in telemarketing III. Give different interests to different people

Each call is usually short, usually 3.5 to 4.5 minutes. In the opening remarks, it is necessary to concisely summarize the benefits to the target customers, and the target customers should appeal for benefits according to different positions.

People at the decision-making level, such as the general manager level, are troubled by financial figures every day. Concerns can be expressed directly from figures or operational KPI. The growth of sales and profits, the reduction of costs, the improvement of unit operation efficiency, etc. Besides the operation of his own enterprise, he also pays more attention to the dynamics of his competitors, his influence in the industry and so on. Therefore, in a short time, you must skillfully organize your opening remarks and tell the reason why you want to find him.

skills of opening remarks in telemarketing iv. designing primary and secondary goals

in order to make every call valuable, a professional telemarketer must set the desired goal in advance before calling the customer. If the goal is not set in advance, the salesperson will easily deviate from the subject, completely lose his direction and waste a lot of valuable time.