There are a large number of guests on the cruise ship, and the workload will be heavy during the meal. In addition to the main restaurant, there are also cafeterias and various special restaurants on the cruise ship.

catering is a food production and operation industry that provides consumers with all kinds of drinks, food, consumption places and facilities through instant processing, commercial sales and service labor. According to the definition of Standard Industrial Classification in Europe and America, the catering industry is a catering service organization.

brand is a symbol of organizational image and a yardstick of economic strength, which can turn intangible into tangible and has powerful functions. First of all, consumers identify products through brand elements (name, logo, color, etc.) and their core values. Make it form a certain awareness in the hearts of consumers.

thus forming brand memory, generating brand association and stabilizing the catering market. Secondly, the brand is the guarantee of the quality of the carrier of integrity. Buying brand products can reduce the multiple risks of consumers in physical, financial, social and psychological aspects, enhance consumers' satisfaction, and thus form brand loyalty. Finally, a brand is an important intangible asset of an enterprise, which can be bought, sold, transferred or lent as a commodity. And as long as it is well managed, the brand has a strong value-added function.