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Corporate Characteristics of Tatung Co.

Tatung Company's early production of Tatung electric pots and pans, Tatung TV sets, Tatung electric fans (produced since 1949), and the commercial song "Tatung Song" are memories that Taiwanese people **** together. In 1969, the company started to issue the mascot "Tatung Baby" with the number of years since Tatung's establishment (e.g., Tatung Baby No. 51 issued in 1969), which is the most familiar trademark to Taiwanese people.