No matter what we do, we need to make a good plan in advance, which is the basis of our action, so how to write the relevant plan? The following is what I share with you about the college students innovative entrepreneurship plan generic sample for reference.
On the innovative entrepreneurship plan for college students generic model
? I choose the food service industry as the goal of entrepreneurship, a restaurant for entrepreneurial start, named Mingyue, to give people an elegant, warm feeling.
? A market research:
? After a preliminary market research, I positioned the target consumer group is around the college student group, around the resident group; competitors are mainly existing and will soon open the restaurant, and catering industry-related legal formalities, lease contracts and so on have been clear.
? Second, feasibility analysis:
? According to the current market conditions, the catering industry has a greater potential for development than other industries, can be expressed in the large consumer groups, the industry's competitiveness continues to improve, as well as large-scale industry upgrading. Especially around the college, although there are so many restaurants, but I found that the service and food supply of each restaurant is not in place, and there are no specialties.
? According to the current market situation, consumers, especially teenagers, have a tendency to spend on foreign restaurants, such as McDonald's, KFC, etc. In contrast, local restaurants featuring local cuisine have been cold-shouldered, mainly due to the lack of external publicity efforts, store hygiene and the quality of the service staff needs to be improved and other aspects.
? Third, site selection:
? Mingyue Restaurant is located in the south gate of Xingtai College in the food street, with a string of restaurants in a row, but I store with other restaurants is not the same is a better dining environment and better quality of service. School economic market has a wide range of development areas, consumers are also very simple consumption, relative to the external market competition to be small, individual business is simple, to small investment is the main service in the university students. Service to students, should supply the best quality service, first of all, to attract the attention of students' eyes, so that they can be in the shortest possible time to patronize the shop
? Fourth, the tone:
? Mingyue restaurant for the warm and romantic style, supplying customers with quality service, to give customers aristocratic enjoyment, and strive to create an elegant, comfortable, casual consumer environment, to guide consumers to change the consumer attitudes to the reverence for nature, the pursuit of health aspects of the change.
? Fifth, the restaurant features
? (1) The restaurant is divided into two main parts of the Chinese and Western food areas to meet the needs of customers of a variety of consumption. Attract consumers from neighboring residential buildings.
? (2) Chinese food area and western food area each have a kitchen, kitchen with floor-to-ceiling glass as a decorative element, so that customers can observe the food production process at close range (able to prove the quality of food to customers, so that customers feel at ease with the meal, on the other hand, but also able to improve the self-discipline of the chefs, to ensure that the safety and quality of food).
? (3) the restaurant has a small kitchen (covers a small area, the size of an ordinary family kitchen can be) 1 ~ 2 days a week of time to customers open (can be booked in advance) for "*** system of delicious food" time for customers such as parents and children or friends and the College of small couples together as a chef, for example, parents celebrate the birthday of the child, can make a birthday together in the small kitchen, can make a birthday together in the small kitchen. Able to make a birthday cake together in the small kitchen, etc. (can reflect the humanized service of the restaurant, the small kitchen only requires a small footprint, but its effect and income can be considerable, such as teenage groups will be exceptionally favored by this mode of dining, where the embodiment of the concept of the main is to allow customers to get joy in the food, so as to produce a greater sense of goodwill towards the restaurant, attracting customers to consume).
? Six, the proposed scale:
? Building area of 100 square meters, open a larger store front.
? Seven, product introduction:
? Western-style steak-based, combined with fast food, Chinese and Western stew, Chinese and Western-style bureau rice, royal staple packages, snack world, beauty desserts, water bar drinks, etc. to meet consumer demand:
?1. The introduction of the royal staple packages, affordable. Western food combined with fast food
?2. Beauty desserts are most suitable for female college students who love beauty to taste.
?3. According to the different seasons to develop a number of cold drinks, hot drinks, snacks, salads, etc.
?4. The restaurant and customer interaction, the restaurant in a conspicuous position to place a "food proposal board", so that customers can write down the name of the food they look forward to eating in the restaurant, the process of production, the convenience of the restaurant to open the door. Innovative dishes, regularly update the menu to meet customer demand.
?5. Preferential measures, the restaurant will be consumed full of the necessary amount of customers issued "breakfast coupons" can develop the restaurant's breakfast food.
? Eight, management concept
? Respect for the independent personality of the restaurant staff, management to supervise the work of employees, while employees are also able to put forward their own opinions or insights to their superiors, not only on the subordinates to feel the discipline of the Western-style restaurant, but also care for the staff, so that employees feel the warmth from the group, which is conducive to strengthening cohesion and improve the work of the enterprising nature. Fair treatment, equal treatment, each to the best of his ability to play a talent
? Nine, investment budget:
? Rent and deposit working capital of 165,000 yuan, fixed asset investment of 150,000 yuan (renovation of 100,000 yuan, 30,000 yuan of electrical appliances and kitchen equipment, 20,000 yuan of furniture and decoration, etc.), material working capital of 15,000 yuan, a total of 33 million yuan.
? Ten, depreciation of fixed assets:
? Fixed assets of 150,000 yuan, the budget 2 years depreciation is completed, that is, the average monthly depreciation of 0.625 million yuan, depreciation funds can be used for working capital, but must be budgeted for 2 years after the redecoration.
? XI, the financial plan
?1. the implementation of strict financial management
?2. daily income should be carried out in a timely manner count, all the menu and receipt of food vouchers must be preserved and in duplicate, in order to reconcile and accounting.
?3. All items in the store are fixed assets of the store, and may not be destroyed or taken away at will, and the total monthly revenue, excluding all expenses, the rest of the bank;
?4. 5,000 yuan of liquidity per day (mainly used for emergencies and temporary stocking)
? For the accounts, to do day-to-day accounts, monthly accounts, quarterly accounts, quarterly accounts, year-end ledger, so that the store's profit and loss in the accounts at a glance, to avoid the blindness of the management of the business.
? Twelve, sales plan
?a) A series of publicity before the opening, the distribution of questionnaires, according to consumer demand, improve the store's product and service information.
? Launch a membership system, quarterly card, monthly card, so as to attract more customers.
?c) Monthly cumulative consumption of $ 118 people, a gift certificate worth $ 18, $ 218 for $ 28 gift certificates, and so on
? Thirteen, marketing strategy
?1. brand strategy:
? The name "Bright Moon Restaurant" is easy to remember, easy to read and listen to. The word "bright moon" can create an elegant atmosphere of personality to spread quickly, fit the target market consumer demand. And the font design of the signboard should be beautiful and generous, to have a unique; easy to attract people's attention.
?2. Price strategy:
? (1) the main low-grade price strategy, in the food "color", "aroma", "delicious", "service", etc., and strive to do our best, and strive to give customers the maximum enjoyment and psychological satisfaction. Satisfaction.
? (2) for consumers to compare the price of psychological, will be similar food consciously sub-grade, constitute a price series,
? So that consumers in the comparison of prices can quickly find the self accustomed to the grade, get to buy "meet".
?3. Promotion strategy
? A restaurant's promotional strategy should be competition-oriented. Restaurants must understand the competitors' scenarios, compare the difference between self and competitors' products and services, on the basis of which the development of specific promotional plans and programs, in the process of implementation of the plan, through the promotion of the restaurant's unique products or business style, to set up a distinctive corporate image. Fourteen, personnel and systems
?1) The store manager is responsible for the overall coordination and management of the work of all departments within the store, supervise the work of employees, while understanding the supervision of the school, do a good job in the restaurant and school exchanges.
?2) administrative personnel main responsibilities: personnel arrival and departure of the relevant processing, all types of personnel data summary, archiving and management, employee file management, employee leave, transfer vacation operations, attendance status, audit, statistical operations.
?3) The requirements of the chef are very high, he must have a flexible brain, in every week can change a different kind of characteristics, to attract customers.
?4) The waiter is polite, observant and enterprising. The main work of the waiter is to clean up the table and store hygiene, at any time is a layer of stainless steel, no greasy feeling, to give customers a deep impression. Recruitment of part-time workers are responsible for ordering and serving food, each staff member required to deal with their own hygiene first, in order to better serve the customer, if there are customers or the appearance of unclean things or the environment immediately dealt with, apologized and re-replaced the food or cleaned up, such as the customer is still not satisfied with the ability to accompany the reward for the apology.
?5) Pay system: hourly wage system
? Different types of staff time pay is not the same; the use of this system is more flexible, can accurately record the working hours of each staff member to accurately calculate the wages of employees.
?6) Reward system: according to the staff assessment of the total score of rewards (half a year to implement a reward
? Fifteen, profit budget:
? Projected monthly turnover of 150,000 yuan, 65% of the expected gross profit (internal control must be more than 75% of the gross profit, leaving 10% space for discount sales) that is, 97,500 yuan, depreciation of fixed assets 0.625 million yuan a month, the cost of expenditure
?53,000 yuan a month, the net profit of 38,250,000 yuan. The annual net profit is 459 thousand dollars.
? Sixteen, opening preparations:
?Signed in mid-February, two months rent-free, March for business, tax and fire and other government affairs, recruitment and training of personnel, the development of job system, menu design and price design, renovation packages and store decorations, supplier contact, the first batch of material stocking, network promotion, etc., mid-April trial operation, May 1 official business. Seventeen, opening planning:
? Trial operation for two weeks, the official opening outside the site planning, store layout, design of promotional activities.
? Eighteen, three-year planning:
? The first year:According to the operation of the initial period of less money, there is still no more profitable sources of scenarios, the main funds for food quality, to Chinese food area to drive the development of Western food area, that is, the main force on the Chinese food area. On the other hand, focus on external publicity, publicity efforts mainly in the issuance of leaflets and network publicity to reduce capital expenditure.
? The second year: according to the customer needs to update the menu, realize the Chinese food area and western food area synchronization development, product diversification, the introduction of more local specialties, enhance the product advantage, on the other hand, the use of profitable funds, increase external publicity, can be through the television, newspapers, flyers, coupons and other measures to increase publicity. For personnel management, the supply of funds to train chefs, further enhance the skills of chefs, and absorb more high-quality service personnel to fill the restaurant vacancies.
? The third year: according to the first 2 years of accumulated funds and experience, to seek opportunities to open a branch, the branch has just been set up to the store to drive the branch to establish a customer base, can be publicized through the store in the store, or through other publicity to increase the publicity of the branch. When the branch gradually develop and thrive, to achieve 2 stores *** with the development.
? Three years later, gradually accumulate funds and experience, and gradually realize the scale of management, in the scale of development at the same time, continue to optimize the quality of their products, features, service quality.
? Generic Sample of Innovation and Entrepreneurship Plan for College Students
? The first stage
?1. Form a team with comprehensive skills, including technical and managerial talents; form a team member who is fully capable of being an entrepreneur, but at the same time flexible, coordinated and effective, which is the experience of the previous winning team.
?2. Develop a profitable model, not just an invention." It's not enough to state the nature of your product or service, but to clearly articulate the key questions of who, why, where, when, and how. Technical aspects, no matter how specific, are no substitute for a clear and unambiguous marketing program." This is a lesson learned from past winners." You're a technical invention, not a profit model," said the judges when eliminating an idea.
?3. Get advice from people, whether they are classmates, teachers, competitors or family members.
?4. Analyze the customer: what are they looking for?
?5. Analyze the competition: what do you have that they don't?
?6. Demonstrate your ability to gain a sustained, competitive advantage, such as the ability to create barriers to entry or to own intellectual property rights that make it impossible for competitors to take your market." Remember to tell the judges who your customers are and how they can benefit from your product or service," said one past judge.
?7. Write in a direct and pertinent manner, remembering that the reviewers will be reading what you submit carefully." Take enough time and effort to write your executive summary and full business proposal, do your best and take it seriously", said another past winner.
?8. Be realistic and realistic about your business plan and timeline, and avoid being overly ambitious.
?9. Do not deliberately compete on technology, quality and price.
?10. Reviewers are like potential investors; what will attract them is how you analyze a large market space, and they like a business with a lot of potential and fast growth." If what you are learning is how to create a business, then you are already winning."
? Stage 2 Entrepreneurial Ideation
? As an entrepreneur, you (we) should now be thinking seriously:
?1. Market opportunity and development strategy: what problems does society face? What products or services are you going to solve this (some) problem? How big are the potential sales of your product or service? How to create these sales? Where are your first customers?
?2, product and service conceptualization: How can your product or service address real customer needs and help solve the real problems they face? How will you sell their products or services? Where will your revenue come from? Write a brief description of the product or service you are conceptualizing to present to potential customers.
?3. Competitive advantage: who will be your competitors? What are the strengths of your product or service compared to those of your competitors in terms of value in use, cost of production, design, environmental harmony, time-to-market, strategic alliances, technological innovations, compatibility with the same category, etc.?
?4, management team: if the team has been organized, you can use a natural paragraph to explain the role of each person in which to assume what kind of role, as well as in this role already have the background. If the team is still not organized, you can describe the talents and skills needed to make up the operating team.
? Then, think carefully about and answer the following questions:
? - Does the business in question have the potential for high growth?
? - Can the business withstand competition from competitors?
? - What is the upfront investment required for the business?
? - How long will it take to bring the product to market?
? - Does the business have the potential to become a player in the market?
? - How well is the idea for the business being developed at this stage?
? - What is the level of quality and complementary skills of the team members running the business?
? - What makes you think the business will thrive over the next five years?
? Stage 3: Market research
?1, customer research
? When conducting market research, always remember to spend some time with actual potential customers, and usually the fastest way to get information about it is to ask someone in the know. You can use interviews and surveys to reach out to potential customers, suppliers and competitors, which is the most effective, fast and reliable way. To find interviews and surveys, look through the yellow pages of the phone book.
? Find at least three potential customers for the product or service you are conceptualizing, and at least one of these three is a distributor of your future product or service. It is only with the help of such distributors that you will be able to market your product or service to your target market. Questionnaires are to be designed and questions are to be asked of these potential customers. The results of such questionnaires and answers, surveys are to be kept as evidence of the field work for inspection. To analyze the results of customer surveys into a 1 to 2 page synopsis. Emphasis is to be placed on data measures such as the number of existing customers, the price they are willing to pay for the product or service, the economic value that your product or service brings to these customers, and so on. Other data to collect include the time period in which customers buy the product, who is deciding whether to buy it, how to prevent others from copying your product or service, and why your product or service is relevant to consumers or users in your target market.
?2, competitor research
? To identify your competitors, analyze all aspects of competition in the industry. In the distribution of products or services, you will face what kind of difficulties? Is it possible to form strategic alliances? Which might become your allies? Write a 1- to 2-page synopsis of these questions and their answers.
? On the innovation and entrepreneurship plan for college students generic sample
? I. Project Background
? Thousands of flowers tell a thousand words, each of which explains the "beautiful", especially now. As people's living standards continue to progress, the quality of life continues to improve. The pursuit of life! Flowers have been the indispensable embellishment of people's lives! Flower consumption in recent years is more and more prosperous trend, in addition to the flowers themselves have a beautiful posture, so that people enjoy the eyes, beautify the home and other effects, it can also develop people's imagination, so that people communicate with each other in a more subtle, more taste. So we founded an online campus florist to flower delivery as a market entry point, taking into account the long-term market share and short-term return on capital to seize the market to meet the theme of personalized consumption, flowers as a pilot to drive other products, and ultimately form a "University of Geosciences, Green Bird Flower Shop" brand advantage of the market. It is very feasible.
? Second, the company's project curation
?1. To provide a clear, the company's mission is effective, smooth sales channels, provide product services as the fundamental, to promote the great development of the flower market. Our green bird will become a lovely messenger to send wishes and happiness to thousands of households. Create a living environment for mankind!
?2. The company's goal based on the ground great, service _ on the flower store first-class company. The company will spend a year to establish a certain degree of popularity among consumers in _, and strive to achieve break-even. In the input period only choose the website terminus where the _ West Campus as a pilot market, the district market capacity of more than 3,000 people, more representative of the pilot time for one and a half months. When the model is successful, it will be promoted in the form of ASP in the sub-sites. After 3 to 6 months of operation and then expand to the rest of the market.
? Third, the business environment and customer analysis
?1. industry analysis "_ florist" website is launched by the university students for the 6.5 million college students in the vertical website, so the target consumer positioning for college students. The site in addition to the _ University of the total station, in _ various colleges and universities with sub-stations, therefore, the tentative target consumer groups in Hubei colleges and universities as the focus of the future gradually expanding the market to _ University, for example, all types of students nearly 20,000 people, then put into the 8 school **** there are nearly 200,000 target consumers, and the latest statistics show that the nation's college students in school of about 6.5 million, so that the size of the market is quite large, and taking into account the future graduation of college students, the market is quite huge. And taking into account the future of school students after graduation will still be the site of the reality of loyal customers, the capacity of the target market will be considerable.
?2. Analysis of the results of the investigation of the company's various universities in Wuhan college students as the focus of customer analysis, the main questionnaire survey (questionnaire see Appendix I) and individual interviews. This time we **** sent out 50 questionnaires, 37 returned. Due to time constraints, the number of questionnaires is not large, but still to a certain extent reflects the majority of consumer friends of the consumer psychology and demand.
? (1) There is an obvious curiosity, there is a convergence in innovation, listening to classmates or friends to introduce the purchase behavior.
? (2) Purchasing behavior is basically emotional, but due to the influence of their own economic income and their purchasing behavior with rational colors, generally choose a lower price but more romantic color varieties.
? (3) College students do not have a fixed mode of purchase, the purchase behavior is often arbitrary.
? (4) The ability to accept and absorb new things is strong, the pursuit of fashion, advocating individuality.
? (5) Factors affecting the purchase of products in order: price, variety, packaging, service and so on. (6) Purchase behavior is very strong holiday, generally concentrated in the Teacher's Day, Valentine's Day, Christmas and friends before and after their birthdays.
?3. Target Customer Analysis
? College students generally do not ask the price to buy, but from the online order to focus on the mid-range price. In the number of orders tend to be able to express the heart, such as most of the order 1 (you are my), 3 (I love you), 19 (love on the road for a long time), 21 (favorite) and so on, in the Teacher's Day is often the number of class members as a unit of the order flowers. Packaging generally tends to require high-grade, there is a tendency to personalized direction, the quality of flowers is more demanding, such as not allowing the phenomenon of wilting.