The hardships of sipping.
Xiabu Xiabu was once a popular desktop hot pot brand that young people loved to eat. It had opened hundreds of stores long before it went public. Because this hot pot is cheap, the performance of Xiabu Xiabu at the beginning of listing can be said to be quite good. With the increasing competitive pressure in the hot pot market, Xiabu has continuously increased the unit price of its own hot pot bottom materials and ingredients, and the service has not kept up. Coupled with the plan of "Xiabu Xiabu 1000 stores", the capital chain was really broken, and the performance of Xiabu gradually declined. Even this year, a profit warning has been made, and it is estimated that the loss this year will be 40-60 million. From a profit of more than one billion to a loss of tens of millions, it took only a few short years to take a sip, which was really embarrassing and made people feel the hardships of taking a sip.
Xiabu Xiabu may be engaged in the construction industry.
According to the change of the business scope of Xiabu Xiabu Company, Xiabu Xiabu established a construction engineering company, which means that Xiabu Xiabu will be engaged in the construction engineering design industry. In other words, they will enter the real estate industry if they don't do catering! In fact, entering the real estate industry is not a wise move. Abandoning your strengths and entering the real estate industry are likely to be eaten. But in any case, the courage to make a decision to survive with a broken arm is commendable.
abstract
No company can always be profitable and rising, and Xiabu Xiabu is no exception. Faced with the fierce competition impact brought by the hot pot market, the profitability of Xiabu Xiabu can only decline year by year, and a profit warning has been issued this year. I have to say, it's normal for us to decline. First of all, we failed to grasp the core requirements. Second, we failed to complete the transformation and upgrading. As consumers, we can only watch it go downhill step by step.