"A monthly salary of over 11,111 yuan is a very general income here, and ordinary employees also earn 41,111 to 51,111 yuan a month."

Anian pointed to the "honor roll" posted on the wall and said airily.

most people who do their cross-border e-commerce business are low-key and pragmatic, and they only pursue sales volume and performance, and then convert them into money income equivalently according to their own performance.

it's pure and Shenzhen.

As for Anian's company, it is one of the leaders in the cross-border e-commerce industry, and its annual sales can reach several billion yuan. Correspondingly, the company's rewards to employees are equally rich, and this "honor list" excluding managers is enough to explain everything.

The employee who ranks first on the list has a KPI salary of more than 41,111 yuan. Together with the basic salary, he can earn more than 51,111 yuan a month properly. Especially in the two months at the end of the year, with the blessing of "Black Five" and Christmas, their KPI salary can even double.

It can be said that making a fortune by muffled voice is one of the industry characteristics of cross-border e-commerce.

ONE

11

Shenzhen, the capital of cross-border e-commerce

If you are not a practitioner related to cross-border e-commerce, you may not know what Shenzhen represents in the field of cross-border e-commerce.

In 2117, Anian got the offer of the current company through school recruitment. At first, he didn't know exactly what this line did, only knowing that it was selling things on foreign websites, and the scale was very large. Out of awe of big companies and a little "youth and ignorance", he finally came to Shenzhen.

unexpectedly, he stayed here for nearly three years. From a cross-border white boy who knows nothing, he has grown into an experienced old driver.

"After I came to Shenzhen, I realized that this is the cross-border e-commerce capital of China".

with the rise of the internet and e-commerce industry, some people who dare to "eat crabs" have set their sights on overseas, switched from traditional foreign trade business to cross-border e-commerce.

To put it simply, it is to earn foreigners' money through the Internet.

in 2115, the cross-border e-commerce transaction volume in Shenzhen reached $33.395 billion, up 95.98% year-on-year. In October, 2116, the executive meeting of the State Council decided to establish a new cross-border electronic commerce Comprehensive Experimental Zone in 12 cities including Shenzhen.

with the support of relevant policies, Shenzhen accounts for 41% of the country's active sellers of cross-border e-commerce and becomes the "first city" of cross-border e-commerce in China.

So some people say that cross-border e-commerce in China looks at South China and cross-border e-commerce in South China looks at Shenzhen.

There are inexpensive factories, logistics parks extending in all directions, geographical advantages adjacent to Hong Kong, and countless young people who come with dreams.

as one of the representative industries in Shenzhen, they are not as well-known to the public as the "code farmers" in Nanshan and "financial migrant workers" in Futian, but they are developing rapidly at the forefront of the times as unknown cultivators.

In a few years, many well-known enterprises in Shenzhen have been born, such as Global Tesco in Nanshan, Lanting Gathering in Futian, Four Kings of South China City, and Five Tigers in Bantian.

Shenzhen is a fertile ground for cross-border e-commerce.

TWO

12

The legendary South China City

Pinghu South China City is as legendary as Yuehai Street in the hearts of cross-border electric merchants, representing the apex and center of an industry.

Four of the top ten cross-border e-commerce companies in China are located here, that is, Saiwei, Youshu, Aoji and Tongtuo, the four kings of South China City, which are well known in the industry.

working here is a great thing in itself.

To some extent, it is like another Huaqiang North, with shopping malls, food and beverage streets, electronic markets, logistics centers and people coming and going.

Perhaps the only difference is that South China City is younger than Huaqiang North.

Annie told me that the average age of their company is about 26 years old.

every summer, the company's human resources department will run school recruitment, and may recruit hundreds of fresh graduates at a time.

The reason is very simple. There are many sales positions in the company, and although the basic salary is not particularly high, the boss of the company advocates "unlimited incentives", which means that they can get very good commissions and are more attractive to young people. The general post threshold is not high, and you can get started after training for a while.

in this industry, qualifications are not the most important. There are many people who have stayed in the company for many years and are still holding the basic salary.

Some people can get a high salary soon after joining the business. For example, the employee who ranks first on the "honor list" has only graduated for 2 years and is ready to buy a house in Shenzhen.

This is the case in any industry. If there is a high salary, there is a low salary, and not everyone can get a considerable income.

But fresh graduates are young, so they will work harder.

Most people who work in South China City live near Shangmugu Village. A single room with water and electricity doesn't even cost 1,111 yuan. Most importantly, it's only ten minutes' walk to the company.

In other words, it is very convenient for them to work overtime.

On the 6th floor of No.1 Trading Plaza in South China City, Ah Hao is sitting in his workstation, staring at the computer screen in front of him, and banging his hands on the keyboard all the time.

Today is Saturday. According to the company's weekly system, it should be a weekend, but he volunteered to work overtime in the company. In such a large office area, only two or three people, including him, have lights on their seats.

His position is purchasing, and he is mainly responsible for docking with suppliers to ensure that the company's inventory is sufficient to prepare for the next "Black Five" and Christmas.

"The company has a very large cargo volume and needs to connect with many suppliers. Suppliers don't rest on Saturdays, so I can't rest on Saturdays. I must always follow up their shipments and the company's inventory, and I can't make any mistakes. "

He has set foot in the cross-border e-commerce business for more than 1 years, and he has enjoyed a few weekends.

However, as a reward for his hard work, his KPI performance is in the forefront of the department every month, and his monthly salary can be stabilized above 11k.

In another work area, Jia Xin, an Amazon salesman who has just entered the company for four months, is also busy at the workstation.

in the jargon of this line, it is to optimize Amazon's listing (product page), make adjustments according to the review (comments) and feedback (feedback) of buyers, and strive to make the products in our hands "explosive".

Before and after "Black Five", the store traffic was the highest, and she would like to take this opportunity to hit a wave of sales.

Every order will be translated into her KPI performance this month. With luck, her income can be doubled this month.

"I can't talk about love. I just want to make more achievements and earn more money. Such a big company doesn't keep idle people. I don't know which day my position will be replaced by a new colleague. "

Ambition, fighting spirit and willingness to work hard are the advantages of cross-border e-commerce merchants.

She likes the words of the company leaders: All our efforts and efforts will turn into pockets full of money and skills.

If you spend more time than others, you can earn more money than others. This is the working attitude of cross-border electricity merchants and the survival rule in South China City.

Anian said that after living in South China City for a long time, I really don't want to leave.

In June next year, South China City will be connected to the subway, and the roar of machines seems to be particularly exciting every night.

Just as no one could have imagined that small fishing village could develop into an international metropolis, the future prosperity of South China City is unpredictable now.

but one thing can be believed, the cross-border e-commerce legend here is still going on.

THREE

13

Low threshold and high return

In 2116, after graduating from Haowen University, he came to Shenzhen and joined a startup in Huaqiang North, also doing cross-border e-commerce.

unlike the massive distribution of goods by large enterprises, the products he sells are relatively single. He sells refurbished second-hand phones and other electronic products to India, Southeast Asia and other regions through websites such as Amazon.

The salary is not high. With the basic salary of 4k and the sales commission, the average monthly income is more than 6111.

although the income is not high, there is a lot of work to be done. Loading, purchasing, promotion, bargaining, and package goods require not only mental output, but also some manual work.

However, there are advantages in a small company. If you do everything, you will naturally be better at everything. After half a year of hard work, Haowen basically mastered the relevant processes of Amazon. After resigning, he and his friends set up a small cross-border e-commerce studio.

the goods sold are similar to those before, but the difference is that the proceeds of the goods are all their own. In good times, the monthly profit is more than 21 thousand, which is much better than helping others to work.

he always thinks that he doesn't need a particularly high threshold to do this business. He knows some basic operational knowledge, successfully registers one or more stores, then chooses his own main products and adds a little start-up capital, so he can go it alone.

"Cross-border e-commerce is all pits, just big pits and small pits. Therefore, if you want to have a way out, there are generally only two choices, or you can accumulate experience and start your own business and earn a little money. Or try to squeeze into big companies and strive for better promotion opportunities. "

"Big companies like those in South China City all have perfect promotion systems. As long as they stay for half a year and their sales performance reaches a certain standard, they can apply to be team leaders and manage a small team of 11 to 21 people. I heard from Saiwei's friends that in their company, if they can be promoted to the manager level, they can also go out to study for an MBA, and the company will reimburse all tuition fees. Now in this market, it is getting harder and harder for small sellers in the middle and lower reaches! "

There are many small and medium sellers like Haowen in this industry, who are struggling to survive under the pressure of the market. Just like planting crops, you earn some money all year round by the end of the harvest season. After the shopping boom at the end of the year, there will be a quarterly trough.

this is a common problem of the whole industry, and it is also its charm. If you don't try, you will never know if you can do it. If you don't work hard, you will never know where the upper limit of sales is.

some people will say that after 2117, cross-border e-commerce will no longer be a "hot potato", leaving few opportunities for latecomers. Many small teams invested more than 111, 111 yuan and 211, 111 yuan. In the end, they lost all their money and had to leave.

But at the same time, more dreamers advance wave after wave and join the army of cross-border e-commerce.

In this city where everyone wants to be a boss, cross-border e-commerce is a good direction for starting a business, and it coincides with Shenzhen's urban attributes-young, innovative, open and inclusive.

There is an old saying that the best time to plant a tree is ten years ago, followed by now.

besides, now, cross-border e-commerce is at its best.

(The characters in this article are all pseudonyms) This article comes from Shenzhen Micro Time.