POP production

POP advertising production methods, methods, materials, application of numerous types, including hand-painted POP the most maneuverability, economy and affinity, hand-painted POP production of the basic principles: 1, easy to attract attention; 2, easy to read; 3, a look to know the focus of the appeal; 4, with a sense of aesthetics; 5, with a sense of unity and harmony; 6, efficiency. sense of harmony; 6, efficiency.

A variety of tools:

The choice and application of tools is very important, choose a good fit for the tools, often with twice the result with half the effort. Such as pasting tools, you can use spray adhesive to deal with large areas and the amount of paste action, far more efficient than with double-sided stickers or glue to paste. How to make a variety of tools can each play their own characteristics, is that we must consider well in advance. Another thing to keep in mind is the display tools. If the finished work is not displayed with the aid of the display tools, or if the display is not effective, then the good work is useless.

There are many kinds of materials and tools used for drawing or writing, and each of them has its own unique performance techniques and effects. Among them, the microphone pen because of its easy to grasp the convenience of writing and other characteristics of the POP pen called, and the flat pen nib soft, you can write a variety of different styles of POP body, the same as the popularity of everyone's favorite.

A variety of pen tools

Cutting tools

Measuring tools

Paste tools

Two, learn to write POP fonts, you must abandon the previous method of writing, because POP's main appeal is the font is clear, concise and powerful, so there is no need to do fancy changes in the font. In addition, for the price of POP, because the writing of different people, but in the font can not appear too big a difference, which is the POP font on the overall requirements, not to emphasize personalized fonts. For different commodities, fonts have good and bad, which will have a certain impact on the specific sales of goods, is not desirable. And in the POP posters, POP posters and require novelty and personality of the picture and font to maximize the increase in reading rate, attract attention. In the application of color should also strive to clean, rather than a variety of colors. Generally speaking, a layout of the color should not be more than four. In the production of POP, must stand in the consumer's point of view to see the problem, as long as the most important price clearly expressed, is the best POP.

With POP font.

Three, when writing POP a few aspects of attention:

1, write the full name of the product, as well as specify the specifications.

2, write the price should pay attention to the decimal point before and after the number of figures to the size of the obvious.

3, to indicate the original price and the current price to reflect the magnitude of the price reduction.

4, a POP on the principle of goods not more than two, otherwise the effect of visual impact.

5, the use of colors no more than three, generally red, blue, black three main.

Hand-drawn POP-title word writing

Title word writing

1, seeking the word group end structure of the whole: general hand-drawn POP poster title text should not be too many words. A little more text title, in the shape of the word changes should not be too large, and in the size of the font, spacing should also try to be consistent, so as not to affect the readability. If the title of the word is very small, only three or five words or less, then depending on the needs of their own design, in the shape of the word or the word group to make greater changes, and at this time more attention should be paid to the entire title of the word group structure of the sense of wholeness, as well as the whole group of word balance.

2, with the characteristics of the pen to make changes: the general title of the word are used in the design of larger fonts, and can be used to write the title of the word of the pen, whether it is a flat pen, round pen, brush or thicker POP advertising pens, the shape and characteristics of its nibs have a great deal of difference, therefore, how to grasp the characteristics of the pen itself, and appropriately play the role of its changes in fonts, beautify the font, the most important thing is still in the The most important thing is the skillfulness of the strokes. Repeatedly practicing and then considering the rhythmic coordination, can make the font produce natural and beautiful changes.

3, draw the character of the word to: people have different personalities, different categories of goods or different shapes, colors, textures of similar commodities show different personalities, so the face of different commodities must be considered, and then with the nature of the character of the drawing. For example, cosmetics counter hand-drawn POP, the title can be used more feminine and slender font; if the home appliance industry, the shape of the cold and hard TV, air conditioning, refrigerators can be used to choose a thick and hard, more masculine font. If a teahouse decorated with ancient colors, but write a very modern sense of text modeling, it does not quite match. So before writing to consider the nature and type of goods and stores themselves, to determine the character personality, such as elegant, novelty, soft, hard, heavy, light, modern, classical and so on.

4, additional effects: in the font or the word next to add some auxiliary lines, will produce three-dimensional, overlapping, shadows, block effect, in order to avoid clumsiness, it is necessary to note two points:

-Title number of words, should not be added to the effect of unnecessary

-Color should not be made strange and bizarre, difficult for people to identify and read, so as to maintain a generous and fresh! The beauty of the

After writing the characters

Write the horizontal strokes first

After adding the vertical strokes, the darker part is where the strokes overlap.

Horizontal Stroke Holding Method

Vertical Stroke Holding Method

Using the Flat Face Design to Draw the Font with Flat Strokes

First, draw the character you want to write with a pencil, and pay attention to:

1The strokes of the font should be distributed in a balanced manner, and the shape should be as full as possible and square as long as possible.

2 within the body of the strokes try to draw together.

3 between the words to be compact, so that the entire title word to become a group of words with a sense of wholeness.

Hand-drawn POP--poster production

Posters original "POST", originally from the "paste on the post" of the "POST". POST" is transferred from "POST", all the notices posted on the post can be called "POSTER". In terms of design terminology, "poster" and "billboard" can be defined as "a graphic form of advertising posting media" or "posting of large print advertisements". Printed advertisements".

POP advertising is the abbreviation of Piontofpurchaseadvertising, which is translated as "point-of-purchase advertising". Wherever advertisements are displayed in the place where the goods are purchased, they are called POP advertisements, the purpose of which is to attract the attention of consumers, induce them to enter the store and then stimulate their desire to buy.POP emphasizes the position of the consumer, and is designed from the point of view of facilitating the customer's viewpoint.A successful POP has the decisive ability to make the customer buy the goods, and it is the termination of the advertisement activity, as well as the beginning of the sale of the sales promotion.

Posters

Posters can be put up in a place of free choice, and several can be put up in one place to strengthen the impression. Posters are not only easy to put up, but also last a long time, and can be repeated to collect repeated effects. POP must be revealed in the sales venue, which is the biggest difference with posters, although in a limited place, the scope of expression is still rich in unlimited diversity.

This form of advertising can be seen almost everywhere, it is not only limited to the existence of supermarkets, in department stores, book centers, restaurants, fast-food restaurants, popular clothing stores and other places, we can often see hand-drawn POP posters. These do not need to be beautifully printed, do not have to spend a lot of money on production, sometimes hand-written a simple hand-drawn POP ads, the effect is even far more than the manufacturers deliberately produced decorative POP.

Hand-drawn POP task:

1, to promote the attention of the goods and understanding, to enhance the consumer's desire to buy, such as the use of illustrations, copywriting, color and so on.

2. Communicate the brand, value, characteristics, content and material of the product, such as the characteristics, description of the material.

3, detailing the use of goods, so that consumers understand, develop the need for sex.

4. With outstanding copywriting and written design, it reminds people of the good quality of the goods.

5. Indications and logos for products and places of sale.

6. It shows the image of the store and shapes the atmosphere of shopping.

7. Create the atmosphere of the store and show the sense of the season.

8. Use it in conjunction with SP (store promotion) activities, during product demonstrations or performances to increase the effect of the show

and the atmosphere.

9, the appeal of good quality and low price, leading to action to buy, such as during the sale of exaggerated price performance.

POP effective labeling position:

1, in the eyes of the height of the position, can be clearly read.

2, the location of the label should not destroy the overall beauty of the product, or impede the placement of the product.

3, the location of the label and promotional products, should be configured in an easily recognizable position.

4, effective use of ceiling space and beams and columns.

5, the use of hand-drawn POP, so that the dead ends of the display resurrection.

Hand-drawn POP - the writing of the text

The writing of the text

Chinese font design, to make its word shape smooth and unified, in line with the principle of beauty, in addition to a variety of basic strokes to write a proper rules, changes properly, the main thing is that we must fully understand the structure of the font ministries and radicals The most important thing is to fully understand the structure of the font and the configuration of the radicals and radicals, in order to make the dots and strokes correspond to each other, and the frame is even, and become a set of practical and beautiful fonts.

Chinese characters are square-shaped fonts, by a single font by arranging the combination of sentences, can be arranged vertically and horizontally. Vertical arrangement, the reading direction is from up to down, and then from right to left; horizontal arrangement is from left to right, and then from top to bottom for the order. Because of its two different directions of arrangement, in the case of the whole continuous text, there will often be readers to read the direction of the situation is not clear. In order to avoid the occurrence of the above undesirable phenomenon, in the arrangement should first determine the direction of reading, and reserved for its rows and rows of intervals or the text will be flattened or longer to form a visual effect with the rows, in order to show the direction of continuous reading of the text, to achieve the effect of easy to read.

There is no absolute standard to follow as to how wide a line interval should be, because there are several practical factors that may affect the variables such as: typeface type, thickness, size, and variants; the number of words used in each line (length), the nature of the text and the size of the page. All of these factors interact with each other. Nevertheless, in the actual production of print fonts, the line space is usually half a character (half-width) to one character, while hand-drawn fonts, due to the large size of the characters, the number of characters per line is also shorter, and the line space is most practical at 3/4 to 1/4 of a character. Sometimes in order to make it easier for readers to read on, the arrangement of the text must also take into account its "line of motion" and "wire".

Hand-drawn POP fine-letter pens, commonly used in the thick shape of the signature pen and the rounded tip of the Kiwi pen, roughly used to depict the more descriptive text, if you want to depict a very beautiful, you must pay attention to the following two points:

-Pencil first draw the baseline, and then come back to the depiction of the word, only then it will be neat and beautiful.

-There should not be too much distance between the characters in order to have a sense of compactness.

Hand-drawn POP advertisements with explanatory text, such as horizontal arrangement, usually "left and right without words, up and down between the lines" principle to depict.

Hand-drawn POP - layout composition

Commonly used hand-drawn POP layout composition:

Principle:

1, easy to notice

2, easy to explain

3, a look at the key points and content of the appeal

4, Aesthetics

5, very personalized

1.Tips Pop Poster (pop poster)

Tips Pop Poster (pop poster)

POP Poster

POP is the most primitive is used in the design of advertisements, it is the abbreviation of "PointOfPurchase", which is translated as "Purchase Moment".

Therefore, POP advertisements are commonly used in retail stores and hypermarkets to **** the desire to buy and promote the sale of all advertising signage, as small as a card, as large as store exteriors, signboards, etc. Later, they were widely used in other promotional posters. Later, it was widely used in other promotional posters or event theme labels.

◎Already have computer software can do posters, why do you still have to learn POP poster design it ○ computer software and printing quality is rapidly changing, it is indeed very convenient, but if (1) some of the lesser-used words in the computer's font does not have the word; (2) the computer is down, but in a hurry to put up posters; (3) in the countryside, the laptop just did not charge; (4) the layout is just a little worse, the mouse how to pull, but also the computer is not the best, and the computer will be able to do it. How to pull the mouse, words and pictures can not overlap together; (5) the computer's special effects is very rigid; (6) there is no three-dimensional decorative lace; (7) choose and choose, good-looking illustrations are the same kind, always the same as the other people's choices; (8) the list of machines is broken; (9) the list of machines lack of a certain color of ink. I said so many reasons, I hope to convince you to learn POP poster design, anyway, more than one skill in the body is always a good thing, not used on the useless, but when you need to be able to show their hands.

Who can learn POP poster design ○ Generally speaking, can write, can doodle children can learn, however, because the lower grades of the children's national character structure is not very stable, I hope that the upper grades of the children to learn better. There is also a very important point, now that you have learned POP poster design, go home and write other school assignments, do not use this method to write, so as not to be scolded by the teacher yo! What are the limitations of POP materials ○ Generally speaking, as long as you can write the paper, you can write the pen, can be used to do POP poster design, and there may be unexpected results yo! Creative unlimited, double the effect! What are the commonly used POP pens ○ Drawing POP poster design pens are divided into soft pens and hard pens, soft pens are similar to watercolor pens advertising design pens, you must use advertising pigments or watercolors.

The hard pen is a common microphone pen, there are two kinds of round head and square head, and according to the size of the font written, divided into a variety of different sizes. I would recommend that beginners first learn the hard pen, because the soft pen is more spontaneous, and when the POP font structure is skilled, you can learn to write.

◎Beginners buy which kind of pen better ○ Mike pen divided into water-based and oil-based. (1) water-based pens and color pens are similar, non-toxic, but not easy to dry, if you write on cardboard and other less absorbent paper, you have to wait a long time, accidentally stained hands, the word will be ruined.

And, the water-based pen coverage is not good, some items can not write on the surface, if the two colors overlap will appear dirty. (2)Oil-based pens use alcohol as a solvent, some of the more sensitive students smell the smell will be dizzy, but it is easy to write easy to dry, coverage is also better.

I recommend that beginners buy oil-based pen, but must be in the air to write.

So in these five days, we will first learn how to write descriptive text (round tip pen), then learn how to write caption text (square tip pen), and finally actually make a poster to show the results.

◎Explanatory text (round pen) how to write ○ POP font architecture must grasp a few principles: (1) strokes are vertical, horizontal, oblique, almost no rounded strokes. (2) Try to write the grid as full as possible.

(3) Since Chinese characters can be written either straight or horizontally, the spacing between lines should be larger than the spacing between characters, or even no spacing between characters, so as to make it easier for others to read. However, most posters are written horizontally.

How to write a full grid ○ I used to call the grid line, according to its position can be divided into "upper grid line", "lower grid line", "left grid line", "right grid line".

Other shorter strokes, as long as they are shorter, can be distinguished. For example, in the case of "土" and "士", the longest horizontal stroke touches the check mark, while the other one is shorter.

How to make the character full ○ In order to fill the grid, so the strokes should be as long as possible, so that the less space the better. For example, "书" has a lot of horizontal strokes, the longest one in the center touches the left and right grid lines, and the others are just a little bit shorter than that.

For example, in the knife part of "to", the longest vertical hook touches the upper and lower grid lines, and the other one is just a little bit shorter than that. For example, the last point of "hong", which we usually write in a small size, looks hollow on the right side, so we need to lengthen the stroke of the point.

How to analyze the characters ○ Chinese characters are mostly phonetic, so most of them have radicals, and usually the radicals are allocated less space. Some characters are divided into upper and lower parts, while others are divided into left and right parts. Try to analyze and cut them down to the smallest unit, then use a pencil to allocate the position, and then write them down when you are sure.

For example, the character "dark" can be divided into left "day" and right "sound", "day" part is smaller, "sound" part is larger; "sound" can be divided into upper "stand" and lower "day", "stand" is larger, "day" is smaller.

Writing changes in the illustrative text ○ (1) you can change the "point" of the stroke into a circle, or add a round reflection. (2) You can exaggerate the size of the closed part, such as "mouth", "sun", "eyes", etc.

(3) You can put the bottom stroke up.

How to hold a square-tipped pen ○ When holding a square-tipped pen, as in the case of ordinary writing, hold the pen easily. When writing larger text, you can put your pinky flat on the paper to help balance it.

How to use a square tip pen.

2. Explain what is POP hand-drawn posters and specific content

POP advertising, English for "PointofPurchaseAdvertising", referred to as POP it means "Point of Purchase Advertising" or "Point of Sale". It means "Point of Purchase Advertising" or "Point of Sale Advertising". As the last link in the promotional activities of the goods, some people also figuratively called POP advertising "end advertising", he is the last advertisement accepted by consumers before purchasing goods.

Hand-painted POP advertising, as the name suggests, is to hand-painted way to produce POP advertising. Hand-drawn POP advertising is a kind of POP advertising in the mall, do not need to spend too much production costs and exquisite printing process, only need a little creativity and simple tools, you can draw a beautiful pop advertising. It is characterized by the rapid provision of product information, is the silent salesman in the mall.

3. POP poster design and production

POP posters are generally hand-drawn, fast and convenient, friendly and humanized. (Omit praise words 1)

The production of POP posters mainly with markers, coated paper.

First is the most eye-catching largest title word, preferably no more than 5 words,

then the subtitle. Then the main text.

To be flexible in the use of a variety of fonts ~ ~ then add the necessary illustrations and other elements.

You can use photos, objects, and all other elements.

The most important thing is: conspicuous!

Hoooo~~What's up.

Note: 1, the overall content of a strong purpose.

2,concise. The font stands out.

3,Title is eye-catching.

It is recommended to master more than 3 kinds of POP fonts.

4. How to hand-painted pop posters

POP production POP advertising production methods, a variety of methods, the application of numerous types of materials, including hand-painted POP the most maneuverability, affordability and affinity, hand-painted POP production of the basic principles of: 1, easy to attract attention; 2, easy to read; 3, a look at the focus of the appeal; 4, with the sense of aesthetics; 5, with a sense of unity and harmony; 5, with a sense of unity and harmony; 5, with a sense of unity and unity; 5, with a sense of unity and unity; 5, with a sense of unity and unity; 5, with a sense of unity and unity; 5, with a sense of unity and harmony. A sense of unity and harmony; 6, efficiency.

One, a variety of tools: the choice and application of tools is very important, choose a good fit for the tools, often with twice the result with half the effort. Such as pasting tools, you can use spray adhesive to deal with large areas and the amount of paste action, far more efficient than with double-sided stickers or glue to paste.

How to make a variety of tools can each play their own characteristics, is that we must be considered well in advance. Another thing to keep in mind is the display tools. If the finished work is not displayed with the aid of the display tools, or if the display is not effective, then the good work is useless.

There are many kinds of materials and tools used for drawing or writing, and each of them has its own unique performance techniques and effects. Among them, the microphone pen because of its easy to grasp the convenience of writing and other characteristics of the POP pen called, and the flat pen nib soft, you can write a variety of different styles of POP body, the same as the popularity of everyone's favorite.

A variety of pen tools cutting tools measuring tools pasting tools, learning to write POP fonts, you must abandon the previous writing method, because the main appeal of POP is the font is clear, concise and powerful, so there is no need to do fancy changes in the font. In addition, for the price of POP, because of the writing of different people, but in the font can not appear too big a difference, which is the POP font on the overall requirements, do not emphasize personalized fonts.

For different commodities, fonts have good and bad, which will have a certain impact on the specific sales of goods, is not desirable. And in the POP posters, POP posters and require novelty and personalized images and fonts, in order to maximize the reading rate, attract attention.

In the application of color should also strive to clean, rather than a variety of colors. Generally speaking, a layout of the color should not exceed four.

In the production of POP, must stand in the consumer's point of view to see the problem, as long as the most important price clearly expressed, is the best POP. with POP font.

Three, when writing POP a few attention: 1, write the full name of the product, as well as specify the specifications. 2, write the price should pay attention to the decimal point before and after the number of figures to the size of the obvious. 2, write the price of the price to pay attention to the decimal point before and after the number of figures to the size.

3, to indicate the original price and the current price, in order to reflect the magnitude of price reductions. 4, a POP on the principle of no more than two commodities, otherwise the effect of visual impact.

5, the use of colors no more than three, generally red, blue, black three main. Hand-drawn POP-title word writing title word writing 1, seeking word group end structure of the whole: general hand-drawn POP poster title text should not be too many words.

Slightly more text title, in the shape of the word changes should not be too large, and in the size of the font, spacing should try to achieve consistency, so as not to affect the readability. If the title of the word is very small, only three or five words or less, then depending on the needs of their own design, in the shape of the word or the word group to make greater changes, and at this time more attention should be paid to the entire title of the word group structure of the sense of wholeness, as well as the whole group of word balance.

2, with the characteristics of the pen to make changes: the general title of the word are used in the design of larger fonts, and can be used to write the title of the word of the pen, whether it is a flat pen, round pen, brush or thicker POP advertising pens, the shape and characteristics of its nibs have a great deal of difference, therefore, how to grasp the characteristics of the pen itself, and appropriately play the role of its changes in fonts, beautify the font, the most important thing is still in the The most important thing is the skillfulness of the strokes. Repeatedly practicing and then considering the rhythmic coordination, can make the font produce natural and beautiful changes.

3, draw the character of the word to: people have different personalities, different categories of goods or different shapes, colors, textures of similar goods show different personalities, so the face of different commodities must be taken into account, and then with the nature of the character of the drawing. For example, cosmetics counter hand-drawn POP, the title can be selected more feminine and slender font; if the home appliance industry, the shape of the cold and hard TV, air conditioning, refrigerators can be selected thick and hard, more masculine font.

If a teahouse with ancient decor, but write a very modern sense of text modeling, it does not quite match. Therefore, before writing to consider the nature and type of goods and stores themselves, in order to determine the character personality, such as elegant, novelty, soft, hard, heavy, light, modern, classical and so on.

4, additional effects: in the font or the word next to add some auxiliary lines, will produce three-dimensional, overlapping, shadows, block effect, in order to avoid clumsiness, it is necessary to note two points: - title word count, should not add unnecessary effects - color should not be made strange, difficult to read, so as to maintain a generous, fresh sense of aesthetics. After the writing of the characters first written horizontal plus vertical strokes, the dark part of the stroke overlap place.

Horizontal stroke holding method vertical stroke holding method using the face of the flat design with a flat pen to draw the font will first write the word with a pencil, at this time must pay attention to: 1 font strokes should be distributed evenly, the shape should be as full as possible, square long. 2 within the body as much as possible to draw the strokes together.

3 between the words to be compact, so that the entire title word becomes a group of words with a sense of wholeness. Hand-drawn POP - poster production poster original "POST", the original is "pasted on a pole" "POST" transferred from the "POST". "Transferred from the" POST "where posted on the column of the notice can be called" POSTER "

Posters.

In terms of design terminology, "poster" and "billboard" can be defined as "a flat form of advertising posters media", or "POP advertising is the abbreviation of Piontofpurchaseadvertising, which is translated as "point-of-purchase advertising" in Chinese.

Wherever advertisements are displayed in the place where the goods are purchased, they are called POP advertisements, the purpose of which is to attract the attention of consumers, induce them to enter the store and then stimulate their desire to buy. POP emphasizes the position of consumers, and is designed from the point of view of facilitating the customers' advertisements, and the successful POP has the decisive effect of making the customers buy the goods. It is the end of the advertising campaign, but also the opening point of the sales promotion.

Posters can be put up in a place of your choice, and several can be put up in one place to strengthen the impression. Posters are not only easy to put up, but also last for a long time, and can be repeated to collect repeated effects.

POP must.

5. What is POP poster

One, about the POP

POP is the English pointofpurchase abbreviation, meaning "point-of-sale advertising," its main commercial use is to * * * * to guide the consumer and active atmosphere of the store. Her form of outdoor signboards, display boards, window posters, store table signs, price lists, hanging flags, and even three-dimensional cartoon models and so on. Commonly used POP for short-term promotional use, its expression of exaggerated humor, strong colors, can effectively attract customers' point of view to arouse the desire to buy, she as a low-cost and efficient advertising has been widely used.

A, POP production form

POP production form of color printing, printing, hand-painted and other ways. With the development of computer software technology, the application of art design more beautiful and efficient advantages, and even hand-drawn art glyphs graffiti effect imitation of the best, and can be dialed from the digital camera, scanner LOGO pictures and other materials. Particularly suitable for POP demand for a large number of points of sale fast and efficient low-cost production.

Application of POP

POP is mainly used in supermarkets and various types of retail terminal stores, etc., the current large supermarkets and stores are printed into a unified template by the artisan according to the requirements of filling in the text to meet the different use of a wide range of goods cabinets, maneuverability and timeliness are very strong. So the general simple hand-drawn POP is difficult to handle, the need for modular batch production. Small and medium-sized retail stores, product stores currently have a trend toward brand management chain management development, in the product organization structure promotional plans, store styles and many brand operators and manufacturers of synchronous operation, but the use of POP in many of their own advocate the use of different copy, the launch of different discount information, some stores even have a yellow paper brush writing "great news" and so on the posters. This obviously does not adapt to the trend of branding, perhaps at this point brand suppliers should consider more.

6. What is the POP poster

POP poster is the English pointofpurchaseAd. beauty is usually some dynamic, interesting products, characters or cartoon images, through the pleasant color palette and comical behavior, verbal expression to attract attention, and therefore is also known as "the most intimate communicator! "

Six principles of poster production are:

(1) simple: image and color must be simple and clear (that is, simplicity).

(2) unity: the shape and color of the poster must be harmonious, to have a unified coordinated effect.

(3) balance: the whole picture must have a sense of vigor and balance.

(4) sales focus: the composition of the poster must be simplified, try to select the key to show.

(5) surprise: the poster, whether in form or content should be surprising and innovative, with a strong effect of surprise.

(6) skill: poster design needs to have a high water