Now, after the stars in the entertainment circle have gained a certain fame and economic ability, they will do some sideline businesses, some of them will create their own fashion brands, and some will open tea shops. But among the sideline businesses of stars, the most shops are definitely hot pot restaurants, such as Joker Xue, Du Haitao, Michael Chen and others, among which the hot pot restaurants in Michael Chen are the most prosperous. Many cities have chain stores. Even if you haven't eaten it, you must have seen his shop in major shopping malls. Although the business of hot pot restaurants run by celebrities is generally booming, many

chain hot pot restaurants run by Zheng Kai have been revealed by netizens, and there are problems such as selling spoiled ingredients, recycling lettuce, sour brine soup and so on. Some shops violate the rules seriously. The hot pot restaurant "Huofengxiang Fresh Hot Pot" issued a public apology letter in the official Weibo, saying that all chain stores will be inspected nationwide, and after the stores involved are determined, they will be punished, closed down for rectification, and the person in charge of the positions involved will be dismissed. Why are traffic stars like Ryan keen on opening hot pot restaurants?

Insiders pointed out that compared with other investment methods, the threshold for opening a hot pot restaurant is low and the degree of standardization is high, which can reduce the difficulty of operating in franchise chain and get the funds back quickly; The gross profit margin of hot pot restaurant is the highest among many catering categories, and the hot pot restaurant of stars can effectively use the fame and flow of stars and open the market as soon as it goes online.

People's Daily commented that the star hot pot restaurant is "cutting leeks", and the high joining fee behind the star hot pot restaurant is the key to profit. Star hot pot restaurants have expanded rapidly by joining in name, but it is difficult to control food safety and quality problems, such as stale ingredients and foreign bodies.

Here's a detailed analysis of the reasons why celebrities are keen on cooking. The threshold of catering industry is low. For most stars, it doesn't take much effort to make catering. Leave the restaurant to the team to take care of, be a "shopkeeper" by yourself, and occasionally look at the store. Catering people should have a deep understanding that if the store is managed by others and enjoyed by themselves, the store will not last long. This is also one of the reasons why it is easy for stars to roll over when they open restaurants. Age crisis

Stars are a "youth meal" profession. The older they are, the higher the risk of unemployment. Although the income of stars in filming a play or opening a concert is the income of ordinary people for several years or even decades, they also have strong spending power. In order to prevent yourself from losing income after unemployment in the future, the catering industry with low threshold has become the best choice for stars. Benefit from the fan base

Generally, newly-opened restaurants attract customers into the store, which requires high-cost marketing activities for publicity. But stars are different, and they bring their own traffic. When opening, inviting a few friends in the circle to help make a publicity can attract many fans to spend their time. Not to mention the business situation in the later period, but it must be full of popularity in the first few days.

No restaurant can guarantee that there will be no problems in daily operation, but strict control will definitely reduce the probability of problems. Angelababy, Morphy, Han Han and other star restaurants, due to poor management, or business is deserted, or the store closed down. On the other hand, those star-studded restaurants, such as Japanese food store in Hugh and Hot Spicy No.1 Hotpot Restaurant in Ren Quan, have persisted for more than five years, and their business is still good. Conclusion

Stars can't be "shopkeepers" in catering, and relying solely on fans' support will not last long. If there is a problem, it is not good for your star path. The essence of catering is to do a good job in service and taste. In today's Internet age, marketing is also needed. Whether it is a star or not, operators need to do their own duties by themselves.