Sometimes in life, we can't express a problem clearly, either it's complicated and incomprehensible, or it's too simple and incomprehensible, or we don't know what to express ourselves and don't know what to say. In fact, these are all manifestations of confusion, and there is actually no structure behind unclear thinking.

if you go to a commercial street and find a restaurant next to a clothing store, a cosmetics store next to the restaurant, a hardware store next to the cosmetics, and an Internet cafe next to the hardware store, what will you feel? Will you feel a little confused?

in life, when we visit shopping malls, we will find that shopping malls are one floor and one category, such as fruits, vegetables, grain and oil on the first floor? The daily necessities on the second floor and the clothing on the third floor all have a certain structure, so the experience feels less chaotic.

Actually, the same is true of expression. Without structure, it is not chaotic. Without structure, it is easy for people to get confused and don't know what you are expressing.

how can I express my views clearly and easily understood?

General formula: theme+frame+content = clear expression

Focus on the frame, why do you need a frame for expression?

Because our brains are characterized by structured thinking, it is easier to remember the contents with hierarchical and clear logical structure.

If you can find a structure when solving problems, facing choices, and communicating with people, you can put all the pieces of information in it, and when you express it again, it will be clearer and easier for others to understand, and at the same time, it will greatly reduce the burden on your brain.

what is the framework of expression?

Take any book as an example. We usually look at its title first. Looking at its table of contents, there are several chapters, the theme of each chapter, the theme of each section, the number of articles in each section, and the theme of each article. Each book relies on the title, the theme of each chapter, the theme of each section and the theme of each film to support a book. They are here.

expression frames commonly used in daily life: four kinds of frames

time frame

the time axis structure is to expand the content in time order. The most common ones are: first, second and last. Step-by-step statement, such a way of expression, can let the other party keep up with your ideas.

Zhao Benshan and Song Dandan's classic sketches: Yesterday, Today and Tomorrow, I believe everyone has seen them. This is a time frame.

Space frame:

For example, the decoration of a house, from the outside to the inside, from the ground to the wall to the top, from the living room to the bedroom, from the kitchen to the bathroom. From position A to position B and then to position C, this belongs to the space frame. Inside and outside, up and down, front and back, left and right, west and east, north and south, all belong to the spatial framework.

logical framework:

For example, to solve the problem of children's poor academic performance, the framework is to clarify the problem, analyze the reasons and solve the problem.

Problem-Cause-Solution,

For example, as soon as you got back to work after lunch, the boss suddenly came up to you and asked you, "I just looked at the data of last month. Why did our sales drop by 11% last month?"

will your brain go blank in an instant, but when you learn the problem-solving framework, you can solve the boss's problems easily.

according to this framework, how to respond to the boss's question?

you can admit the problem first: boss, the sales did drop last month, and then analyze the reasons.

I also analyzed the reasons, mainly as follows:

During the epidemic, customers' purchasing power declined.

the market competition is fierce, and the competitor has launched a new product, which has caused the loss of some users.

The recent epidemic has affected everyone's work status, and their work enthusiasm has declined.

...

Finally, the most important step is to give the corresponding solutions. You can say: Then, for the three reasons I just mentioned, I plan to deal with them like this:

First, do a market research, plan the key marketing activities this month, and increase customers' desire to buy;

Secondly, I will also hold a meeting with the R&D department to inform them of the latest developments of competing products and urge them to speed up the R&D progress;

Finally, this week, I will organize my colleagues in the sales post to give them psychological counseling and arouse their enthusiasm.

when using this structure, you should first make clear what the problem is, then analyze the causes of the problem, and then put forward your own solutions and measures.

Self-introduction framework

1. Who am I and what I do

2. What resources do I have and what I am good at

3. What value can I bring to you

This is generally used when building a personal brand and introducing myself to the outside world.

There are probably four kinds of commonly used expression frameworks, which are applicable to expressing opinions, communicating and giving speeches.