From "selling oil" to "selling goods", since its establishment in 2008, Yi Jie has started Sinopec's service brand to enter the non-oil business and established the largest chain convenience store network in China.

Sub-brands such as Zhuomaquan, Changbai Mountain Tianquan, Gulu Paper, Laimao Liquor, Otto Cat Automobile Service and Yi Jie Coffee; Automobile service, catering, advertising, finance and other formats; Omni-channel consumption scenes such as "Yi Jie shuttle, Yi Jie to the car, Yi Jie to the home". Since 13, Yi Jie has continuously expanded the operation scale of convenience stores, ranking first in the number of chain convenience stores in China with 27,800 convenience stores.