Listen to the auspicious hotel name
Listen to the auspicious hotel name, go out, eat and live everything to rely on the hotel to solve, nowadays business trips have become a regular meal, tourism has become the norm, so everyone is going to choose to go to the hotel to eat, invariably is the promotion of the hotel's development. Then take a look at the good sound auspicious hotel name it.
Restaurant naming considerations
1, can not be out-of-the-way weird
Some people think that the use of out-of-the-way words will receive the effect of the odd man out, but can not be recognized by the customer correctly read the font size of the word of mouth will be what good it is? Weirdness produces the psychological effect of stimulation, and customers to the restaurant is to enjoy the service, rather than seeking stimulation.
2, can not be infringed
Infringement is to bear legal responsibility and economic compensation. Not only is impersonation an infringement, but name similarity is also an infringement. Such as "Quanjude", there have been "Jinjude", "Quanjude", "Dejuquan" and other forms of infringement, and finally were banned by law. The company has been banned by the law.
3, do not blindly pursue fashion
Some people think that fashion is the most attractive customers and can bring high profits. In fact, fashion in business is just a kind of hype. Hype products can be, but hype business name is very dangerous, because the popularity of the fast, the demise of the fast. As a restaurant to operate for a long time, relying on a long-term business approach, rather than short-term speculation. For example, the catering industry popular "old three" theme, watching the "Great Northern Wilderness", "Black Earth" customers,
Turn around a bunch of hula! "The first thing you need to do is to get your hands on a new one, and you'll be able to do it. However, once the wind is over, there is really only a piece of "barren" "land", it is better to "small potatoes" down-to-earth, one step at a time.
4, careful use of names, names
In the use of names, be sure to make the local unique flavor and food restaurant dishes combined with the characteristics, or rather not. In addition, the place name has no exclusive right, will reduce the uniqueness of the font size. In the use of personal names, to consider the social impact and popularity of personal names, as well as whether the restaurant has the exclusive right to use, such as visibility is not high, the community has a negative impact or prone to legal disputes, rather than use.
5, pay attention to the provisions of our laws on business names
China's "provisions for the administration of registration of enterprise names," Article IX provides: "The name of the enterprise shall not contain the following content and words: detrimental to the state, social public **** interests; may cause deception or misunderstanding of the public; foreign Country (region) name, the name of international organizations; the name of political parties, the name of the party, government and military organs, the name of mass organizations, the name of social groups and troops, the Hanyu Pinyin alphabet (except for the use of foreign names), numbers; other laws and administrative regulations prohibit."
6, registration
After the store name, you must go to the Food and Beverage Bureau for approval of the registration procedures, the approval of the registration to enjoy the exclusive right. In the Bureau of Industry and Commerce to obtain the "Application for Pre-approval of Enterprise Name", while submitting the shareholders, promoters or formation of the unit's qualifications, the applicant's proof of identity and designation or entrusted to the supporting documents, as well as other documents that need to be submitted.
In the "Application for Pre-approval of Enterprise Name", fill in the order of preference in order to fill in five good names to submit to the Bureau of Industry and Commerce. Note that at least five pre-established names should be prepared and the full name should be used. The competent industrial and commercial bureau in accordance with the relevant provisions of the verification, search, in order to decide to approve a name to be registered in accordance with the provisions of the name, and issued a "pre-approval of enterprise name notice.
7, avoid copying the name of a familiar brand
It is not easy to make a good name for a fast food restaurant. Some people just like to imitate famous brands, mislead customers, and expand their influence by borrowing the popularity of existing famous brands. Some fast food operators use the names of other people's successful or high-profile `brands' for their own fast food restaurants. It seems that a well-known brand will create excellent results for its users no matter where it is used.
8, taboo language is not concise
store name the more concise, clear, the easier it is to communicate with consumers for information, easy for customers to remember. The shorter the name of the store, the more likely to cause the customer's imagination, meaning more rich.
However, a good store name can certainly play a role in recruiting customers, but the quality of goods and service attitude is the main thing. Businesses in the name of the store to show personality should be the premise of social impact.
9, taboo esoteric obscure
Fast food store name is too esoteric, obscure, no few customers can understand, but also the failure of the name. Of course, you can't use derogatory words as the name of a fast food restaurant. When naming a fast food restaurant, it is important to make sure that the name of the restaurant is related to the food and drinks, and not just randomly, which makes it look unorthodox.
10, avoid using polyphonic characters and ambiguous harmonies
China's Chinese characters account for a large portion of polyphonic characters, which is because the Chinese language has a word with multiple meanings. If polyphonic characters are used in the name of a fast food restaurant, it will bring all kinds of inconvenience to people, so that customers are at a loss, and also bring trouble to the publicity of the fast food restaurant.
Fast food restaurant in the advertising campaign, to let customers see clearly, remember, leaving an unforgettable impression, one of the conditions is to ensure that the name of the store is easy to understand, easy to remember. In order to make customers easy to understand and remember, some operators often use the harmonic method of naming fast food restaurants, without caring about the use of harmonic words in fast food restaurant names may cause ambiguity, cause customers poor association, weakening the effectiveness of publicity, affecting the image of the store.
Some strange and bizarre store name, at first really can attract people's attention, easy to let people remember. Despite the more distinctive store name, customers still value the cleanliness, service, flavor and quality of fast food restaurants. But for most of the audience, wacky store names do not play a promotional role, and customers will not change their shopping psychology because of the wackiness of the store name.
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