The so-called group buying in Shanghai refers to a shopping mode in which teams of consumers and businesses gather in a market segment to enjoy preferential prices. In group buying, consumers can choose their favorite goods or services and enjoy preferential prices after reaching a certain minimum purchase amount. As an economically developed area in China, Shanghai occupies a large proportion in the group buying market. Consumers can choose a variety of goods and services on the group buying platform and enjoy the benefits.

Shanghai's group buying market covers a wide range, involving many goods or services, such as catering, tourism, beauty cosmetics, home appliances and so on. Especially under the influence of social network platform, the group buying market is becoming more and more diversified, providing consumers with more choices. On the one hand, consumers can enjoy preferential prices through the group buying platform, on the other hand, businesses can take this opportunity to expand brand awareness and increase sales of products or services.

However, consumers need to be cautious when choosing a group buying platform to avoid being deceived. We should choose a formal group buying platform to avoid buying from merchants privately, because this will easily lead to the failure to protect consumers' rights and interests. Moreover, consumers should also pay attention to the credibility of merchants when obtaining group purchase information, so as to reduce the risk of consumer disputes. To sum up, Shanghai's group buying market advocates consumers' huge monthly shopping expenses, but it also needs to pay attention to the protection of consumers' rights and interests, so that group buying can become a healthy and transparent shopping method.